Salesforce Marketing Cloud

NOVEMBER 3, 2023

“We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So If you’re adding LLMs into your daily work, here are four ways you can mitigate generative AI hallucinations.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Biznology

FEBRUARY 20, 2017

Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Salesforce Marketing Cloud

MARCH 19, 2024

Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Serviceblazer Community is the go-to platform for practical problem-solving. “A Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

ANNUITAS

OCTOBER 11, 2023

Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution. Let’s tackle ‘the why’ and dig into how this service works. I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Heinz Marketing

APRIL 29, 2021

Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. . Work with your sales colleagues to understand what will support them best. . Develop Sales Collateral Content . Not all content needs to be customer-facing.

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Martech

NOVEMBER 16, 2023

This practice should increase the chances that such critical information is addressed earlier on in future projects, which should help ease frustration. Resist any desire to overcomplicate this practice. Your list compilation process needs to remain easy to increase the chances you’ll continue the practice. In your inbox.

Work Management 83

Work Management Marketing Management Wiki Vendors 83

Salesforce Marketing Cloud

JUNE 12, 2023

When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. For agents working on several cases all at once, contact center AI can be a real timesaver. Reducing after call work helps Katie move on to help other customers faster.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Webbiquity

MAY 3, 2018

SEO, as an industry and practice, has certainly changed a lot in the last decade, but the basic and core principles remain the same. It’s best to ignore all these myths and help your friends and fellow bloggers by sharing this infographic. Guest post by Imran Khan. The most absurd of these myths is the old claim that SEO is dead.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Salesforce Marketing Cloud

JANUARY 17, 2024

Whether you’re seeking advice on implementing a specific feature or sharing your success stories, the Service Trailblazer Community is the go-to platform for practical problem-solving. “A Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Let’s dig into each of these best practices for upselling and cross-selling in field service. Here are a few examples of how having the best field service management in place can help your mobile workers sell successfully. Train your mobile workers on sales techniques and how to look for customer cues.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! They work harder to improve customer satisfaction.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Webbiquity

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. The organic reach you get on TikTok is unparalleled anywhere else, especially when you combine that with its massive user base.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

JUNE 9, 2023

”), a request for a recommendation (e.g., “What is the best CDP?”) Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Get MarTech!

Account Based Marketing 93

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 93

Salesforce Marketing Cloud

OCTOBER 19, 2023

A recent report in Harvard Business Review noted , “You need to understand the machine learning stuff and the AI stuff, not because you’re going to become an AI engineer or AI scientist, but because this is now going to be critical table stakes for you to understand how business works.” So it’s not AI vs. human. AI vs. human?

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base.

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Let's say you work at a fast-food franchise. Imagine you work for an ed-tech company that sells a suite of automation software to assist university administrators.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Conductor

MARCH 15, 2021

When last year’s new work-from-home reality meant our annual C3 conference moved 100% virtual for the first time, we knew it would be different. (C3 The fact is, our customers, taken together, might be the best collection of Organic Marketing brains out there. C3 Virtual proved to be a fantastic experience—check out our recap !).

Peer-to-peer 59

Peer-to-peer Knowledge Base Paid Search Agency SEO 59

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 2: Fight Off Feelings of Stagnation. You can take this approach in a few ways.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Computer Market Research

NOVEMBER 15, 2021

In this post, we share the top-recommended guidelines and MDF program best practices that help ensure success and drive partner participation. . MDF programs may also be “knowledge-based” allocations, where vendors provide those resources or materials directly. Program Type (Monetary vs. Knowledge-based).

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

Vidyard

MARCH 15, 2022

How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Practice Pitching 2.2 Top 10 Enterprise Sales Tools 2.1

Video Marketing 90

Video Marketing Enterprise Management Lead Scoring Lead Ranking 90

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. Here are five practical tips to help you advance in your field service career.

Work Management 52

Work Management Service Practices Tips 52

Vidyard

JULY 28, 2021

Feeling a little lost on the best way to serve up that CTA in relation to your video content? Learn from the Pros Customer Experience Manager Christina Garland walks you through Vidyard’s Actions tool, including examples and best practices for your video CTAs. Check out the Vidyard Knowledge Base to learn how.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Martech

AUGUST 14, 2023

The best generalists grow from specialists and getting to that level takes dedication to continuous learning, adaptability and a genuine passion for marketing,” she notes. Then, expanding one’s knowledge base to cover secondary areas of specialization, ultimately assuming more of a generalist role in senior marketing leadership.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 93

Tomorrow People

MAY 9, 2022

This article provides tips on best practices for internal launches, including what you should do and what you should avoid. Having an intentional strategy can boost interest and productivity, as everyone is more likely to feel like they’re working towards one common goal: maximising the success of your external product launch event.

Product 156

Product Paid Search Agency Planning Broadcasting 156

NetLine

MARCH 14, 2023

Academy will empower professionals to gain confidence with demand gen best practices, improve their knowledgebase, and build a greater community around others who have also become NetLine certified. Why We Built NetLine Academy As the #1 Buyer Engagement Platform, NetLine’s reach includes virtually every B2B buyer imaginable.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Vidyard

JULY 27, 2022

Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Practices for Video Sales Letters 3.1 Share Best Practices with the Rest of Your Team 3.8 Best Video Sales Letter Examples 4.1 6 Ways to Put Video to Work for Your Customer Support 3.1 #1:

Template 73

Template Video Marketing Work Management FAQ 73

Rev

JUNE 21, 2019

Within this type of content emerges real-life evidence of what worked, what didn’t, and what falls in this gray area that needs further definition. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there.

Case Studies 114

Case Studies Case Study Studies Practices 114

Salesforce Marketing Cloud

DECEMBER 18, 2023

With the best field service management software with AI and the right outcome-based service contracts, you’re set up for successful asset service management. This helps to reduce the risk of legal issues, improves safety, and frees up your team to focus on more complex work. Assets produce a huge amount of data.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Let’s dive in. What are HubSpot certifications?

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Vidyard

AUGUST 26, 2020

Webinars are one of the best uses of your online event bandwidth. Plus, our in-house webinar experts share their Zoom webinar best practices. How to Hold a Practice Session 2.2 How to Hold a Practice Session 2.2 Check Enable Practice Session so you’ll have an opportunity to practice before the webinar starts.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Litmus

FEBRUARY 7, 2023

Text is unlikely to be very legible at that size, so stick with the icon portion of your logo and work with your designers to develop a version that works in that square, if you don’t have one already. In 2021, we reported that 70% of brands were increasing email marketing work, but budgets have largely stayed the same.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Vidyard

MARCH 15, 2022

How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Practice Pitching 2.2 Download Guide Contents 1. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

Vidyard

MARCH 15, 2022

How do you make sure everyone works from the same playbook, stays aligned as your team expands, and keeps up to date on changes? It’s a fantastic fit for any schedule, whether a rep is stuck in a sales call or working in a time zone halfway around the world. Practice Pitching 2.2 Download Guide Contents 1. FAQ Videos 2.

Video Marketing 65

Video Marketing Lead Scoring Lead Ranking FAQ 65

PureB2B

MAY 30, 2022

Remote work is on the rise, and you need to ensure your sales team can generate results, whether they're in the office or working from home. More people want the flexibility that remote work allows. But, remote work comes with its own challenges. Your processes that worked on-site won't work remotely.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Cold Calling 62

Cintell

APRIL 30, 2019

Persona development and monitoring is an accelerating digital practice becoming widely recognized and valuable to better understand the various customer segments in your marketplace. There is heavy usage of data, heavy use of analytics and an element of best practice sees prescriptive analytics as the wave of the future.”

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Rev

JUNE 25, 2019

Your beyond the funnel content is your best marketing for keeping customers onboard, transforming one-time buyers into repeat customers, and preventing subscription customers from canceling (hello, booming ROI). You’ve worked hard to lead your prospects to this point in the relationship, don’t give them a reason to walk away just yet.

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Rev

AUGUST 23, 2023

They gain hands-on practice with your product or service and get hooked at the outset. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques. In-app education and resources: Offer in-app education materials, knowledge bases and help centers that customers can access at any time.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78