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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Identify several key messages you want to communicate during the show and practice them out loud. Start with a goal in mind. There’s no such thing as overpreparing. Consider sound quality.

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Three B2B Marketing Trends to Watch in 2023

Webbiquity

Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust. These three B2B marketing trends for 2023 will impact results and practices beyond the coming year. Brit Tucker is a part-time writer and a full-time mom.

Trends 308
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income.

eCommerce 294
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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Identify your audience’s age, gender, location, job title, and income level to make sure your strategy resonates. This means that experimenting and researching each channel is essential to determine which resonate best with your audience.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. Niche markets represent a huge opportunity for the financial services industry in America.

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Of course, your event management and registration software will be most effective when your business implements best practices for leveraging them. Let’s get started.

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

Done the right way, commissions can be a powerful incentive to give your best and go beyond your comfort zone. In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. 1 x $5,000) = $100,500.