Remove best-practice frequency spam
article thumbnail

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. The best email marketers in the world have figured this out and now with this guide, I am going to help you do just that. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether.

Open Rate 161
article thumbnail

Frequency testing: The key to unlocking more email revenue

Martech

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking.

article thumbnail

New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. ” But there’s a catch.

Rules 135
article thumbnail

Email marketing strategy: A marketer’s guide

Martech

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. For example, knowing what inbox providers your audience members are using will give you insight into how they view and interact with your messages and what tactics work best to help you meet your email marketing goals.

article thumbnail

How to Audit your Email Campaigns for Better Results

Webbiquity

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. Many of the basic elements of solid email marketing practices (e.g., But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. How to Audit Your Email Campaigns.

article thumbnail

Spam Trigger Words to Avoid in Your Next Email Subject Line

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. There are so many spam trigger words, someone could write a nice thick book about them. What Triggers Spam Filters? Remember that prince from Nigeria?

CAN-SPAM 100