The ROI Guy

APRIL 14, 2015

This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. increase compared to 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Although the current forecast is lower than the original 3.2% E conomically Focused – buyers are more frugal, with over 95% of technology purchase decisions now requiring a solid business case with significant ROI and fast payback according to IDC. So how well do you deliver the financial business cases / ROI that CFOs demand?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC).

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Webbiquity

APRIL 20, 2010

Get the answers to these questions and more here in the best blog posts and articles on email marketing from the past year. Best practices for recruiting email subscribers by iMedia Connection. 11 email design best practices by iMedia Connection. Email’s new role in digital marketing by iMedia Connection.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Kapost

APRIL 19, 2017

As a data-driven marketer, I ask myself how I am going to maximize my ROI. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4%

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. So how do you prepare for the changes these forecasts predict? Recommend , based on priorities, a solution roadmap to stepwise remedy the issues.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods. When you offer sales people new ways to be informed and efficient, you’ll find them more prepared to take their performance and your ROI to the next level.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages B2B 48

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. B2B sales best practices Examples of B2B sales B2B sales tools Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast.

B2B Sales 59

B2B Sales Work Management Practices Marketing Management 59

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. Go-to-market isn’t a strategy nor is it a project.

Marketing Analytics Tools 82

Marketing Analytics Tools Ideal Customer Profiles Planning Work Management 82

The ROI Guy

JULY 8, 2014

Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. According to Gartner, worldwide IT spending was expected to reach $3.8

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Marketing Institute

MAY 28, 2018

Want to know how to predict and forecast your followers’ behavior? HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The best part is the ability to select dates on the calendar or a single day for your analytics. How you use a predictive model. iammeekrish Click To Tweet.

Lead Ranking 104

Lead Ranking Social Media Tools Lead Scoring 104

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. . reduce expense-to-revenue ratio) and improve overall ROI.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

MARCH 14, 2013

As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. If revenues increased because the economy improved, can marketers claim their programs delivered better ROI? Methodologies to Measure Marketing Program ROI.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS. Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS. Best Software for Mid-Sized Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52