Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Allow me to explain what these integrations mean….

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Marketo Work Management Facebook Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 21, 2020

The cost of impressions on Facebook went down due to fewer advertisers, yet more people were spending time online. People clicked on billions more Facebook ads in March than they did in September, according to data analyzed by Kepios. Tip 3: Always maintain sales alignment. The result of hard work and nimbleness.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. Curious as to your opinion?”. However, outbound shouldn’t translate into “spray and pray.” Click To Tweet.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

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Enterprise Management Work Management Marketing Management Webinar Metrics 363

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? Lead scoring.

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Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

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Marketo Account Based Marketing Enterprise Management ABM 54

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

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Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Marketo has more than 300 content assets on offer on its Website.).

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

MAY 3, 2018

In my role at Marketo, I head up strategy and alliances, which gives me insights to all the partnerships we have across the organization, spanning technology, analytics, and consultant partners, as well as those within our Accelerate and LaunchPoint programs. Our Newest Partnership: Workplace by Facebook.

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Marketing & Strategy Marketo B2B Thought Leadership Advertising Agencies 134

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

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Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

If someone wants to just run Facebook ads, that’s fine, but people will come to your site, see it, and if there’s no nurturing, it won’t turn into sales,” explains outsourced CMO Erik Huberman. This can cause a lot of confusion since companies may be executing a few of the practices while not actually experiencing marketing automation.”

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

APRIL 1, 2015

In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions. Why does this matter? That’s where our integration comes in.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2013

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level.

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Tactics Facebook Advertisements Advertising 48

Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

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Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

MAY 7, 2015

Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Adobe Experience Cloud Blog

AUGUST 10, 2017

The best way to represent your own brand is through your own content or by curating content. What Are the Most Effective Ways for B2B Marketers to Increase Facebook Engagement? . Paid social, groups, videos, and Livestream are the most effective ways to increase Facebook engagement.

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Adobe Experience Cloud Blog

MAY 2, 2017

For example, Facebook integrates with technologies like Square and Marketo to track purchases post ad-views. Beyond purchases, Facebook is also able to track physical store visits after seeing an ad. This can be done through GPS, beacons, Wi-Fi, radio signals, and cell towers with brick-and-mortar coordinates.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). Last week, we gave you a Mad Libs-inspired recipe for the best Summit ever. MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101.

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Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. For example: Marketing automation Platforms like HubSpot, Constant Contact, Marketo and others have opened all sorts of possibilities for marketers. It depends. Get MarTech!

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Marketing AI Paid Content Paid Search Agency Automation 137

Adobe Experience Cloud Blog

JANUARY 11, 2011

Below are seven best practices that alleviate common issues and ensure each email will not only reach the targeted recipient, but also compel the reader to open it. To learn more about B2B email marketing, subscribe to the Modern B2B Marketing Blog , follow Marketo on Twitter , or become a fan on Facebook.

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Email Marketing B2B Marketing Practices Planning 48

Adobe Experience Cloud Blog

FEBRUARY 4, 2015

Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. Is it the end of the Facebook free-for-all?

Facebook 48

Facebook B2B Thought Leadership Branding Brand Identity 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 19, 2019

Instead of saying “Buy tickets,” use clear and specific language: “Swipe up to RSVP” or “Click the link in our Facebook event.” Use size to strategize your Facebook spend. It’s counterintuitive, but smaller events mean you should put more funding toward Facebook video ads.

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Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

MAY 16, 2014

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . Social Media'

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Acquisitions Facebook Buy Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

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Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Facebook and Google will always modify their algorithms and come out with new features. You need to really understand the audience,” Wedren advises. “If

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Top of Funnel Lead Scoring Lead Ranking Marketing Qualified Leads 161

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Lori defines L2RM as a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales close. billion Facebook posts per day. And the best tactic to get people talking about you? Powerful stuff.

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Marketo Allocation Enterprise Management Forrester 48

Adobe Experience Cloud Blog

DECEMBER 9, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. What does it take to be a Marketo Champion? Let’s hear from our veteran Champions!

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20

Adobe Experience Cloud Blog

JULY 12, 2017

And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. At Marketo, we have several programs such as our Champion program and Purple Select to which we invite those who bleed purple!

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Adobe Experience Cloud Blog

APRIL 24, 2018

And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as it becomes available. If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Adobe Experience Cloud Blog

AUGUST 20, 2018

What Channel Is the Best for…? . Here’s why: Users come to social media platforms for many different reasons, and not every channel is the best channel to approach your potential customer or to engage your current customers. For Almost Every Brand: Facebook. Most of your current and potential customers are daily Facebook users.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Adobe Experience Cloud Blog

NOVEMBER 27, 2012

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.

Lead Generation 48

Lead Generation Facebook Peer-to-peer Generation 48

Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes.

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Stats Facebook Social Marketing Planning 48

Adobe Experience Cloud Blog

MAY 1, 2013

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. B2B Marketing Infographic'

Privacy 48

Privacy Facebook Marketo B2B Marketing 48

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But Google, Facebook, and Amazon aren’t untouchable. Google, Facebook, and Amazon are all content generators , and they have all paired ads to that content. Facebook disrupted communication.

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Advertisements Advertising Amazon Mobile Advertising 130

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Both attractive and useful, the image accompanied an article about the best foods for sufferers of food poisoning or the stomach flu. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. So many new and exciting ideas have already been presented! My head is spinning. Actually, they do.

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Marketo Social Media Media Buzz 48