Webbiquity

MARCH 26, 2024

Even if someone actually wanted to read your 500-word email message or 2,000-word blog post (and they don’t), they probably wouldn’t have time. It provides “best practice templates, insightful analytics, and productivity-boosting AI features.” What’s more, we are all awash in content.

Newsletter 172

Newsletter Blogger PR Paper 172

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. How Does Automated Marketing Work? What Is Automated Marketing?

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Zoominfo

OCTOBER 10, 2023

However, while the opportunities available in overseas expansion are remarkable, so too are the challenges of working with B2B data across international borders. We took that feedback to heart and got to work. ZoomInfo’s platform is fantastic — it’s the best tool for sales/cold business development.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. Your furnace stops working. You get sick.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Practices 93

Practices Ad Building Privacy Policies Deliverability 93

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Some common examples of first-party data include: Purchase history Website analytics Social media interactions Email interactions Customer feedback What Is Zero-Party Data? Run email campaigns.

ROI 234

ROI Webinar Metrics Privacy Content 234

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. Companies that best adapt to AI impacts will consider and respond to all of these considerations.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Heinz Marketing

JULY 24, 2021

In her new book, Melody Wilding explores the intersection of high sensitivity and high achievement at work, and acts as an actionable guide to mastering it. Curiosity – Remarkable Practices, Unexpected Benefits. 10 Tips To Avoid Email Spam Filters. New Ways To Work Anywhere In The World.

B2B 120

B2B CAN-SPAM B2B Sales Act-On 120

Launch Marketing

AUGUST 16, 2023

Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing strategy with 29% rating it as their most effective marketing channel. People want more concise emails that are easy to consume and understand.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

MARCH 14, 2024

Email clients (like Gmail, Apple Mail, or Outlook), operating systems, and devices change frequently. Because there are potentially more than 300,000 different ways an email could render , email QA testing is really the only way to verify how your email will look when it arrives in your subscriber’s inbox.

Practices 86

Practices Work Management Ideal Customer Profiles CAN-SPAM 86

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use customer data to inform email programs. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Optinmonster

APRIL 24, 2023

Did you know that a well-written confirmation email can boost your conversion rates and customer retention? An automated confirmation email is a super easy way to provide excellent customer service. In this ultimate guide, we’ll go over: What is a Confirmation Email? What is a Confirmation Email? It’s true!

Template 72

Template Work Management Practices Examples 72

Launch Marketing

JULY 13, 2022

With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. The first of three primary email marketing components is timing. The first of three primary email marketing components is timing. Avoid sending late in the afternoon.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders?

Rules 130

Rules Google Marketing Automation Services Paid Search Agency 130

BenchmarkONE

NOVEMBER 29, 2023

The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience. But what does this mean for email marketers?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

Heinz Marketing

SEPTEMBER 5, 2023

But don’t let the curtain fall just yet; the work has only begun. In the ensuing article, we’ll cover ten core customer marketing best practices to harness the power of your customers and create lifetime relationships. Tailored Welcome Email Make a commanding entrance with a personalized welcome email.

Practices 110

Practices Planning Best Practices Paid Search Agency 110

Litmus

MARCH 6, 2024

Every email has a purpose. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Define the purpose Just like an email needs a purpose, so does a CTA.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Q: How did you go about learning email?

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. You have to dive in and do the best you can with the tools and information you have.” green acres total.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Work Management Marketing Management 96

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 116

Email Marketing Design B2B Marketing Practices 116

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Employees can focus on thinking through higher-level problems when automation is working correctly.

Marketing Automation Services 112

Marketing Automation Services Marketing Automation Work Management Marketing Management 112

Martech

JUNE 15, 2023

A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Email Marketing 84

Email Marketing Practices Examples Tips 84