EMagine B2B Blog

DECEMBER 3, 2018

I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

NOVEMBER 16, 2012

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Sponsored by Doubleclick. I even opened an account. You are not relevant.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

readwrite

JULY 4, 2011

Just this month, commonly implemented ad serving platforms, such as Google with its Doubleclick DART ad serving platform and various other platforms used by premium publishers have been or are being upgraded to also track impressions on the mobile device. Why is this story particularly exciting right now?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Content Standard

MAY 22, 2016

With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs. But like most transformative best practices, once HotWired began using banner ads, their competitors and the industry as a whole jumped on board.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs. But like most transformative best practices, once HotWired began using banner ads, their competitors and the industry as a whole jumped on board.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Single Grain

MARCH 16, 2020

Complemented by new user bonuses, such as review submissions and website registering rewards, this highly-effective program still works like clockwork at Coca-Cola's website. Profile customization, free content or free listening hours – anything can work as encouragement to watch a video commercial as long as it’s valuable for users.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. A common practice is to “re-target” those non-buyers in a variety of ways. More than 55% of marketers have reported receiving the best ROI from email campaigns.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

QuanticMind

MARCH 22, 2017

Google suggests that metrics for growth be reconsidered – specifically, the common practice of last-click attribution. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate. DoubleClick Search and Smart Bidding. Attribution In AdWords. ” .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Again, we believe the best remedy is to align with capabilities that connect to enterprise-grade solutions offered by Choozle.

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

chiefmartech

SEPTEMBER 8, 2015

Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: A Discussion Among Agencies, Systems Integrators & Management Consultants. So it’s really a very exciting and fast-moving landscape to work in.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

readwrite

JANUARY 9, 2013

There’s no real accounting or auditing how this works.” “My hope is that it would begin to lead the industry to a code of best practices so they’re not going to do this anymore. . “The ad networks are a pretty Wild West kind of world,” he says. ” Photo courtesy if Shutterstock.

DMCA 40

DMCA Advertising Agencies Peer-to-peer Google 40

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. How are employees using the Internet at work? DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100