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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). Here’s how to make sure you’re following the best practices for email sender names and addresses. Including the brand name is always a best practice.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Best Practices for International SEO

Brightedge

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. For example, sites wanting to have visibility in Baidu should ideally be created with a Chinese domain and hosted on a Chinese server.

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Email Deliverability Best Practices

SmartBug Media

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Improve your account's sending domain score.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. Then, that company must configure its mail servers to put these rules into practice. The likely culprit?

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice. A professional SEO services company can walk you through the process, and also execute these best practices on an ongoing basis. Follow best practices.

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