How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization.

Best Practices for Digital Marketing for Technology Companies

KEO Marketing

Forrester projects that the global tech market will grow 5% this year alone. The Best Practices for Digital Marketing for Technology Companies . By investing in digital marketing, you are putting your best foot forward and contributing to the success of your company.


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It’s Show Time! 6 Sales Demo Tips from Stage Performers

Modern B2B Marketing

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. Practice the golden silence. Are you mastering the sales demo?

5 Best Practices for Lead Nurturing Emails


According to Forrester Research, companies that excel at Lead Nurturing are able to generate 50% more sales-ready leads at 33% lower cost-per-lead. In today's post we will review five best practices for creating lead nurturing campaigns that can make your lead nurturing campaigns a success.


Everything You Need to Generate, Score, and Nurture Leads with Video


Adding a pop-out form on a product feature video for a demo request. In fact, in 2015, video viewing overtook all other activities online, according to Forrester. Video lead gen best practices by distribution location.

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Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities.

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

Buyers are more informed, and it’s all about earning their attention—giving them the best customer experience. Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.”

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey


This graphic from Forrester shows how the buyer now moves freely (and unpredictably) throughout the Buyer’s Journey. Image Source: Forrester). Download the white paper on Six Best Practices for Creating a Content Marketing Strategy. A product demo is worth 40 points.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). We’ve done our best to put them in their most natural spot. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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Great Minds & A Great Time: Insider Summit 2013 Recap

Sales Intelligence View

Last year’s event had 16 sessions, 35 speakers, and a full morning of training with nine different tracks on best practices and sales methodology. The second annual Insider Summit was held a couple weeks ago on May 21-22 at the InterContinental Hotel in San Francisco.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). We’ve done our best to put them in their most natural spot. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). They’re getting old.

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How will the Economy Affect the Buyer’s Decision Process in 2012?

The ROI Guy

So let’s review each stage of the process, how the current conditions are making the journey more difficult, and how B2B solution providers can optimize their content and engagement practices to help facilitate and shorten cycles.

Happy New Year! Maybe not for IT Sales & Marketing

The ROI Guy

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal.

Important Considerations Before You Invest in Marketing Automation

Marketing Action

Executives might think it’s a waste of money or doesn’t do what they thought it would during the sales demo, when in reality the organization was ill prepared in the first place. Read the just-published Forrester Research, Inc. Read the full Forrester Research Q1 2014 Wave Report.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.


Will Social Selling Work for My Business?


While traditional sales methods used to focus on cold calling, sales demos, and qualifying leads, social selling leverages social media to reach new clients and nurture them with individualized content, resulting in a better overall customer experience. In terms of age, Facebook has the biggest share in all age groups, but Forrester Research has found that decision-makers are more active on Twitter and LinkedIn.

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Driving Conversions Throughout the Customer Lifecycle

Modern B2B Marketing

How many more demos? Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. Author: Stephen Frapart Conversions are part of everyday life.

What Sales Should REALLY Expect From Marketing Automation

Marketing Action

That’s probably why Forrester Research chooses to use the term “Lead to Revenue Management” system to refer to marketing automation platforms.). Use trial and error with a beta group to figure out which nurturing path works the best, and then replicate that path with automation.


70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). We’ve done our best to put them in their most natural spot. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). They’re getting old.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


We wanted to dive into the trenches and see what some of the best B2B marketers on the planet would be focusing on in 2017. The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. Call your best customers.

How to Design Content Remarketing Campaigns That Actually Work


According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best of B2B Marketing. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. How to use Twitter to crowd-source creativity - grow - Practical Marketing Solutions , March 2, 2010 How to use twitter in a virtual company. Best Social Media Stats and Market Research of 2009 , March 31, 2010. Best Practice (56).

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. Lead nurturing and its best practices is a vast subject.

How to Measure the ROI of Your Marketing Programs

Modern B2B Marketing

If a Lead becomes a Prospect after watching a product demo, that demo would receive revenue credit, even though a sales rep had nurtured the Lead in several other ways. Doesn’t account for the influence of subsequent touches– so insights are directional at best.

17 Silly Missed Lead Generation Opportunities


Again, try to align the content of the offer with the content of the blog post as best as you can in order to increase click-throughs (see the bottom of this blog post for an example!) Bonus: You'll likely reap some SEO benefits from this practice, as well!

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!


For any given business objective there are certain kinds of content best suited to achieving the desired result. We're pitting some of the best types of content against each other in our own SnapApp bracket challenge, and you decide the winner. Meanwhile, below this SnapApp, you can read up on each type of content in the competition and view examples of some of the people and companies who use these kinds of content best. Check out some of his best slides here.

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!


At SnapApp, we’ve worked to develop effective one pagers of our own, but always practicing what we preach, we’ve wrapped them up in our own interactive content. Guide: An in depth collection of valuable information and best practices. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Check out some of his best slides here. . Generally, eBooks serve as the best way to cement and validate a thought leadership position.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Even in the best of times, its a battle to convince employees to participate in knowledge management programs. Heres how some companies convinced individuals to share best practices. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Consider best practices for ensuring success and reaping the rewards from your KM system. SAP Solution and Ariba Supplier Network: Best-of-Breed Benefits. DEMO |.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Best Practices. Posted by Chris Potts in Best Practices | 2 comments. Posted by Don Leone in Best Practices | 4 comments. IT support best practices. A Best-Practice Framework for Virtualization. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

5 B2B Social Media Success Stories

Modern B2B Marketing

case studies and demos). The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. The Forrester Research Facebook fan page boasts more than 3,000 fans.

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Hierarchy of Needs The Marketing Hierarchy of Needs™ represents a hierarchical view of marketing practices, services and investments.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. 2) Email services – Julie Katz at Forrester writes about this group.