Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Among the responses, 41% said opt-out rates decreased, while 55% said spam complaints were down and 55% said email deliverability had improved. The result?

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. Do Not Track: (a.k.a.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. How can you put this into practice? Double opt-in (DOI).

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. Your opt-out list.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135