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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC? DMARC assures the receiver’s ESP that your email is ok to push into the inbox.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts.

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How to Audit your Email Campaigns for Better Results

Webbiquity

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. How to Audit Your Email Campaigns. Image credit: Marketo.

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New Guide! Uplevel Your Email SenderOps

SendGrid

Download our guide, Uplevel Your Email SendingOps, to reduce phishing and improve email security, deliverability, and open rates. The post New Guide! Uplevel Your Email SenderOps appeared first on SendGrid.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”