Salesforce Marketing Cloud

APRIL 15, 2024

And despite being six years old at that point, DomainKeys Identified Mail (DKIM) authentication still hadn’t been widely adopted. DKIM is no longer a ‘best practice’ but a requirement for ensuring mail reaches the subscriber inbox. ” The best marketers I encounter don’t use email click data.

Webinar Metrics 64

Webinar Metrics Click Rate Open Rate Blast Campaigns 64

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Check out The 2023 State of Email Design Report to learn how best email marketers are creating email.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Planning 92

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

JULY 7, 2021

Since you should expect the unexpected, it’s best to get a head start. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. Unique emails or automations take time to develop.

Planning 106

Planning Deliverability Privacy Protection Email Campaigns 106

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Read on to understand which design strategy is best for your campaigns. What is hybrid email design?

Design 115

Design SEM Class Mobile Marketing 115

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots. The real solution? Spam reports.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. What’s the best way to make an email template responsive? Prioritize content to display.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. How can you put this into practice? Our recommendation?

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JUNE 17, 2021

Show practical proof. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Martech

MARCH 30, 2022

A/B/n testing is the best way I know to structure effective campaigns and to measure whether a brand’s email strategies and tactics are succeeding or failing. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 105

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 105

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Vision6

MARCH 8, 2022

With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement…click-through rates. Unfortunately, not all modern mail clients accept gifs. Use them wisely. First things first, make sure your gifs are serving a purpose.

Privacy Protection 52

Privacy Protection Opt-out Opt-in Click Rate 52

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Double opt-in (DOI).

Privacy 90

Privacy Marketing AI Email Marketing Data Hygiene 90