The Real Bottom Line: Open Rate and Customer Engagement
OCTOBER 3, 2018
But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. This begs the question, what happens to deliverability when attention is solely on the bottom line? There is a perpetual concern in the email community that open rates are falling. Inbox Rate. Read/Open Rate.