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The 10 Definitive Email Newsletter Best Practices For Exponential Growth

SendX

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. However, knowing how to craft your email campaign will drastically affect your open rate and your success. 13 Email Newsletter Best Practices You Should Follow - Here are 13 email newsletter best practices you can apply today in your email campaigns.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

As a marketing channel, email shows no signs of slowing down. billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. This begs the question, what happens to deliverability when attention is solely on the bottom line? Inbox Rate. Read/Open Rate.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. Low Email List Churn C).

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast. The email has a universal appeal.

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15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Here’s a table of contents: Don’t purchase an email list. Send a welcome email or series. Clean your email list regularly. Test your emails.

5 B2B Email Marketing Best Practices You Need to Try

Optinmonster

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. 5 B2B email marketing best practices.

The Definitive Guide to Email Deliverability

SendX

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

How to Increase Email Open & Click-Through Rate

Net-Results

As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Now, let’s get to work and get into how to increase open and click-through rates! How to Increase Open Rates.

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5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. If you’ve found yourself struggling to maintain a good email reputation, this post is for you. Maintain a healthy email list.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. Open rate.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. But it’s not enough to just send emails every so often to your audience. All of this can be accomplished when you create an email marketing strategy that works for you and your subscribers. This means testing new ideas, editing your content, and optimizing your emails over time, but the reward is higher trust and conversions. Always keep a clean email list.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. But it’s not enough to just send emails every so often to your audience. All of this can be accomplished when you create an email marketing strategy that works for you and your subscribers. This means testing new ideas, editing your content, and optimizing your emails over time, but the reward is higher trust and conversions. Always keep a clean email list.

Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A

Litmus

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. Unsure how to adapt your email marketing during this crisis?

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices. Open rate.

3 Steps to Increasing Email Deliverability Performance

distribion

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have.

The Truth about Cold Email

DiscoverOrg

What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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Why I Don’t Care About Spam Rates and Sender Reputation (and Neither Should You)

The Point

Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. The bigger question is: as a B2B marketer, and more specifically, a B2B email marketer, is any of this really critical to your day-to-day campaigns? And who amongst us hasn’t received a panicked message from a boss or board member or client who found the latest campaign buried in his/her spam folder?

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What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Although there are certainly best practices to lean on, the best way to determine what is right for your customers is through continual testing and close monitoring of performance metrics. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together.

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Circle Studio

Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Do you receive a high number of unsubscribes with every email you send out, even emails sent specifically to clients?

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email marketing remains one of the top spending priorities for online, after search and display advertising. Well, unlike social media, email is virtually universal. Email Marketing Tips and Tactics.

3 Strategies for Maximizing Email Deliverability

Marketo

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.

3 Key Email Deliverability Trends for 2015

Marketing Action

It seems like every year brings new best practices and strategies in the area of deliverability. The Act-On Deliverability Team wants to make sure you’re a step ahead of the competition and on top of the latest advances. We’ve identified what we think will be the three major deliverability trends of 2015 – take a look, and find out how to make sure every email message gets delivered. 3. Learn from and Live by the Deliverability Rules.

Email Deliverability Basics for Everyone

DiscoverOrg Sales

If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. Maybe your open rates aren’t what they were. Maybe your bounce rates are climbing. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. There are two primary ways that email servers handle requests.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s In spite of all the abuse of the medium that’s been perpetrated over the years either maliciously (in the case of spammers) or simply as a result of ineptitude by well-meaning but ill-informed marketers, consumers and business decision makers alike continue to be willing to exchange their email addresses for the promise of valuable information on a regular basis.

3 Challenges To Make You Drop Your (Email) Shotgun

Marketing Action

I’d always been a very poor return on investment for these mailers but then one day – I actually opened a credit card offer letter that I had been getting at least once a week in my physical mailbox. And not only did I open the letter, but I went online and filled out the application. There is a misconception that email marketing relying on purchased lists (and an all-or-nothing blast approach) can be just as effective. Consider your email list as king.

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7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). A successful email marketing campaign requires the precise combination of several key ingredients: Deliverability: Maintain a good sender reputation and a clean list to ensure your email will get where it’s going.

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Why Do I Need eDataSource if I Already Have an ESP?

eDataSource

We say that we’re the premier solutions-oriented source of email performance insights and deliverability technology. We say that no one else has the depth and breadth of activity and performance data that we do, covering 43 ISPs and a two-year history of 10 billion searchable campaigns from over 190,000 brands worldwide. But we’re already using a major email service provider. Your ESP can see data for your email audiences and campaigns and those of its other clients.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ” Or “ Is it the new Email Marketing Provider which we moved to recently? ”. Your email looks (design, copy, header) like a SPAM email B).

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Questions from the 5 Futuristic Email Tactics Webinar

Marketing Action

Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns. These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. Limit email width to 600px wide.

The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? Since all ESP’s have data collection functionality, customer data is abundantly available, and triggered emails are based on a basic level of segmentation already—that statistic seems out of place in 2016. There aren’t many reasons still available for sending an entire database the same email. Open vs. click campaign activity. Email Marketin

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

What’s the best way to test my theories to come to a clear course of action? Let’s break down some common email performance problems where it’s easy to misidentify the symptoms as the core problem rather than asking more questions and properly identifying the root cause. “My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing.

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What is a bulk email blast?

SendX

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

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SharpSpring Guide to Understanding Email Metrics

Sharpspring

Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Key Email Metrics to Monitor: Hard Bounce. Open Rate. Click Rate. email was sent to a non-existent domain. Unsubscribe Rate.

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