Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Binary Demand

JULY 21, 2023

By regularly cleansing your B2B data, you can maintain its integrity and reliability, ensuring that your business operates with up-to-date and accurate information. After understanding its significance, let’s dive into practical steps and effective implementation strategies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

The Point

DECEMBER 15, 2020

What best practices should we put in place? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Launch Marketing

JANUARY 2, 2019

Develop campaigns around the product feature that brings the most repeat business, targeting prospects whose needs would best be addressed by that feature. You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

ClickDimensions

NOVEMBER 13, 2018

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. Depending on who owns the spam trap, the impact can vary. Either way, hitting spam trap addresses will make it harder to get your emails delivered to valid and engaged customers.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. What are the best practices for opt-in email marketing? How can you ensure regulatory compliance with opt-in email marketing?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Keep reading.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SalesIntel

JUNE 2, 2021

In this article, you will learn eight of the best ways to do that. A few ways require investments (but with good returns), and some only require you to follow best practices. Examining the campaign through this prism also provides you with a fresh outlook on best practices for optimization. Focus on Deliverability.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Experts from Yahoo, Braze, and SocketLabs weigh in on how best to navigate these requirements. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act The CAN-SPAM Act is a United States federal law designed to combat spam.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89