The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. The purpose of a spam trap is to identify spammers and senders with poor emailing practices. Has Happened to Email Deliverability?"

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . What is domain reputation and sender score?

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Litmus

SEPTEMBER 13, 2022

Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . The best measure of success is tracking your own campaign performances and progress over time. Data hygiene. What is email click-through rate?

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

The Point

DECEMBER 15, 2020

What best practices should we put in place? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Binary Demand

JULY 21, 2023

By regularly cleansing your B2B data, you can maintain its integrity and reliability, ensuring that your business operates with up-to-date and accurate information. After understanding its significance, let’s dive into practical steps and effective implementation strategies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Launch Marketing

JANUARY 2, 2019

Develop campaigns around the product feature that brings the most repeat business, targeting prospects whose needs would best be addressed by that feature. You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

ClickDimensions

NOVEMBER 13, 2018

When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. The best way to remove any spam trap addresses already in your database is to remove unengaged subscribers.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. What are the best practices for opt-in email marketing? How can you ensure regulatory compliance with opt-in email marketing?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. As a result, companies that don’t prioritize email list hygiene are at risk of having their email marketing programs shut down. Best Practices for Email Hygiene. Keep reading.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

Litmus

JANUARY 28, 2021

When you deliver a great subscriber experience, you see major benefits to your campaigns, including: Better email deliverability Improved inbox placement Engagement Pipeline Repeat buyers But like anything in email marketing, your email list strategy requires planning to be effective. Here are three best practices to keep in mind.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

SalesIntel

JUNE 2, 2021

In this article, you will learn eight of the best ways to do that. A few ways require investments (but with good returns), and some only require you to follow best practices. Examining the campaign through this prism also provides you with a fresh outlook on best practices for optimization. Focus on Deliverability.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

DECEMBER 13, 2021

While the upcoming changes are uncertain, something you can count on is that privacy measures will continue to increase—and it’s best to be prepared. By increasing your efforts to collect more zero-party data from your audience, you’ll set yourself up for success down the line as privacy measures rise. Our recommendation?

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so. Be sure to make ongoing data hygiene a standard practice in your business.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Experts from Yahoo, Braze, and SocketLabs weigh in on how best to navigate these requirements. Regular data hygiene If data hygiene isn’t baked into your routine, make sure it is! Bonus points if you have BIMI setup!)

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89