Five Best Practices to Elevate B2B Email Marketing Performance

Launch Marketing

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). Below are the IT/Technology/Software Services industry email averages from a recent Campaign Monitor study: Open rate: 19.45% CTR: 2.80% Unsubscribe: 0.20%.

8 Best Practices to Protect Your Email Reputation


Your bounce rate was astronomical and barely anyone engaged with the campaign. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. For example, if someone hasn’t opened an email for 6 months, mark them as inactive. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates.


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Marketing ROI 2020: Best Practices, Formulas, Metrics & Calculator

Martech Advisor

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. Top 5 Best Practices to Calculate Marketing ROI. Conversion Rate.

eCommerce Best Practices: Set up Your Business for Success


Today we’ll be reviewing a few eCommerce best practices to make sure you are setting up your online store for success! eCommerce Best Practices: Improve Website Performance. This is by far one of the most important eCommerce best practices for modern web use.

7 Best Practices For B2B Video Marketing


Let’s delve into B2B video marketing trends that the video marketers need to look forward to & keep abreast with to deliver the next big video types, keeping pace with the b2b video best practices for optimal returns from video content: 1.

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition.

Best Practices to Boost B2B Email Marketing Performance

Launch Marketing

Common email performance metrics include looking at open rate, bounce rate and click-through-rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. Below are the technology industry email averages from a recent Constant Contact study: Open rate 10.45%. Bounce rate 9.10%.

Five Ways to Use Images in Emails to Boost CTR


This guide will walk you through how to find the best images for your email marketing. The remainder of this guide will look at five ways to integrate the images in your email to improve your CTR. Images are one of the best ways to convey a large amount of information quickly.

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3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. We can’t deny that the average 5% click through rates (CTR) aren’t what they used to be. Instead, we believe the problem lies in failing to address the evolving trends of email technology and best practices.

Email Design Trends to Boost Interaction in 2021


In 2019, Campaign Monitor revealed that interactive email content increases the click-to-open rate by 73%. Adding videos can increase click-through-rates by up to 300%. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.

24 Exceptional Email Marketing Tips, Techniques and Tactics


crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What’s the best day and time to send emails? How can you craft killer subject lines that maximize open rates? 10 Unsubscribe Page Best Practices by Betterment.

24 Exceptional Email Marketing Tips, Techniques and Tactics


That means email marketers need to be more thoughtful and creative in terms of attracting subscribers, crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What’s the best day and time to send emails? How can you craft killer subject lines that maximize open rates?

Customer Experience Email Marketing Tips


However, before we dive into the potential advantages that email marketing harbor for your customer experience practices, it's crucial to have a thorough comprehension of the importance of customer experience and how it can impact your brand's goals.

The Best Time to Send an Email (Research-Backed)


Keep reading to find out the best time to send an email, according to our findings. When is the Best Time to Send an Email? When it comes to what time and day you should send an email and days, we found some researched-backed best practices. The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate.

Email Marketing Analytics: How Data Can Increase Your ROI


Email marketing can be one of your best sources of revenue. And what’s the best way to improve your email campaigns? Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates. Click Rate Percentage.

7 Email Marketing KPI’s You Need to Track in 2021


Total opens vs unique opens . Although many people only consider the total number of times an email was opened by recipients, looking at both total opens and unique opens can lead to some interesting insight. . Opening time . Repeat opens.

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Benchmark Your Email Stats


Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. Let’s have a look at the email metrics to see the best areas to be putting our effort. #1.

Metrics for B2B Website, Social Media and Email Content

Launch Marketing

Open Rate: Email opens are primarily influenced by subject lines. Use these best practices if you find yourself having difficulty creating subject lines. You want to have a high open rate. When analyzing this, see what clicks performed best and why.

How publishers can adapt to iOS 15 with LiveIntent


The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.” Litmus estimates an inflated Apple Mail open rate of around 75%.

Will the Real Key Email Metrics Please Stand Up?


You know your subject line affects your email’s open rate but are you measuring how it affects downstream metrics like clicks, click to open rate, and unsubscribe rates? High open rates do not correlate to high click-to-open rates. Click-Through Rate to Measure Email Performance. Click-through rate is unique clicks/emails delivered. CTR does NOT factor into what happened with deliverability.

7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]


You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. High Email Delivery Rates. Best Bulk Email Services.

How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing


You can send the best-designed campaign and hire the top copywriter to write the smartest subject line – but all that means nothing if your emails don’t engage readers. . Including interactive content experiences like polls, quizzes, and interactive video takes you beyond the open and click rates. . By “activate” I mean something more than just opening, scanning, reading, or even clicking. Email Basics and Best Practices.

Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

higher click-through rate than personalisation in the subject line. higher click-through rate than personalisation in both the message and subject line. Your subject line is the first thing a lead will see and can mean the difference between opening and deleting. Click-through rates by subject line length (characters). Follow best practice. Ignore open rates; it's the mobile age, yet iPhones measure a deleted email as one opened – go figure.

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7 Successful Examples of GIFs in B2B Emails


Litmus has built its fanbase around a platform where you can “build, test, and monitor every email for the best results.” Anyone who opens this email will see a little figure jumping rope. This email is a fantastic example of how a simple GIF can be fun and practical. If you see CTR (click-through rates) or CTOR (Click-to-open rates) improve, your GIFs may be having a positive effect.

50 Unbelievable Email Statistics You Need to Know

V12 Data

10) – 21% of opened emails are opened within the very first hour of delivery. 15) – Emails with personalized subject lines are 50% more likely to be opened. 17) – Email personalization produces 6x higher revenue and transaction rates.

Real Results to Common Email Tests


Version A, which increased opens by 28% and increased CTR by 8%. The test showed Fake Forward had significantly higher Open Rate (2% higher) and Click-to-Open Rate (2% higher). increase in Click-to-Opens, which translates to 49 more clicks. It was significant with a 95% confidence level, while open rates did not significantly differ. Our first test resulted in a 7% increase in Click-to-Opens, equating to 38 more clicks.

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38 Handy Stats to Prove the Value of Personas


Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). We’ve all been there.

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Personalized Video: Everything You Need to Know


Personalized Video Best Practices 7. PortoBay Hotels Increases Average Viewer Attention Rate 70% 7.2 Amnesty International Earns an 83% Click-Through Rate 7.4 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video?

The Secrets to Neuromarketing and Advanced ABM

Heinz Marketing

Example: using emojis in subject lines increases open rates. Example: a count-down clock visually causes urgency, increasing CTR by 31%. Example: subject lines about limited time or limited space increase open rate and CTR.

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How to Target Your Mobile Users with Push Notifications

Single Grain

Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). This is the best way to attract mobile customers and prompt them to follow the included link. They understand the value of their users and help them find the best deals on flights in real time. Sent between 1-5 pm receive a 12% click-through rate.

LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

Although LinkedIn allows you to filter based on a number of different user facets, I’ve always seen the best results from targeting by Job Title. Which of your content assets have the highest opt-in rates? Which of your email messages have the highest open rates?

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How to Create an Effective Email Autoresponder Series


When looking at the lead generation services available, there’s frankly no better tool than OptinMonster : OptinMonster is hands down the best software for growing your email list FAST. Just check out this helpful resource: The Best Email Service Providers for Small Business.

How to Get More People to Open Your Emails [Video]


Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Here you go: How to Get More People to Open Your Emails [Transcription]. And the best way to do that?

A Better Way To Show Your Campaign’s Key Marketing Metrics


The Q1 campaign had a 30% CTR, 15% conversion rate, and led to 150 MQLs.”. If you are trying to generate new leads then using marketing qualified leads ( MQLs ) as your success metric is better than looking at open rates. Now that you have fewer metrics to determine your success rate, how do you answer the question of “Is 150 MQLs good?”. Then, translate these internal ratings into something straightforward and simple to understand: a trophy system.

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Isaac Newton’s 3 Laws of Marketing Data for Revenue-Focused B2B Marketers


Without practiced skills in analysis, marketing data tends to become a disorderly mess. Data-driven marketers try their best to operate with the mindset that an outrageous assumption ought to be tested by an equally outrageous data analysis. This media campaign’s CTR is high, so it’s likely driving revenue.”. Events are effective because our post-event email open rates are high.”. “We Best Practices for Handling Data From B2B Martech Sources.

Key Things You Need to Know About Email Marketing Software


Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Guest post by Igor Zagradanin.

How to create a newsletter in under 30 minutes


From high ROI to higher engagement rates than social platforms, email marketing is one of the best ways to generate interest in what you have to sell or promote. Take a gander at your analytics and look at your bounce rate. Jump ahead. What’s the point of creating a newsletter?