Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business. Marketing Insider Group can help.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 121

Advertising Agencies Brand Identity Branding Marketing & Strategy 121

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Quieter work environments.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Then it was “mobile-first.”

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

JANUARY 29, 2024

Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. It’s not just about what you ask, but how you ask it.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. We also overhaul their interview practices to deeply assess candidates’ expertise. Evaluating expertise against emerging needs is vital.

First-Mover Advantage 119

First-Mover Advantage Terms and Conditions Work Management Loyalty 119

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Many major marketing tools already use AI models and machine learning to work behind the scenes. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Heinz Marketing

JULY 21, 2023

The pursuit of perfection can often lead to long working hours, tight deadlines, and high-stress environments. Many people don’t realize that prioritizing their mental well-being is not just a personal responsibility; it is a critical factor in driving better performance, productivity, and creativity in B2B marketing.

Work Management 88

Work Management Paid Search Agency Marketing Management Creativity 88

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver !

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Martech

JANUARY 11, 2024

In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. Instead, these policy changes reinforce the best practices that email marketers should already have in place. That being said, I’m not going to say whether or not that’s the best thing for companies. Get MarTech!

Email Marketing 129

Email Marketing Marketing AI Enterprise Management Work Management 129

Salesforce Marketing Cloud

DECEMBER 11, 2023

How will AI work with our existing platform? What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. They work together to automate, optimize, and personalize the email marketing process. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. In this blog, I’ll outline five tips to help your marketing and legal teams work better together. In-house counsel wants to help you create the best possible relationship with the customer.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

Trade Press Services

APRIL 1, 2024

Six Best Practices for Supporting Your Workforce Actively investing in your workforce is more important than ever as companies adapt to meet the changing needs of today’s markets. Tackling these “people problems” involves following several best practices that make ongoing “people investment” an integral part of corporate culture.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs. Customer AMA.

Marketing AI 100

Marketing AI Enterprise Management Ethics Sample 100

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

Oktopost

APRIL 13, 2023

To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working.

Resources 118

Resources Work Management Tactics Marketing Management 118

Velocity Partners

MARCH 28, 2024

But in practice, ABM tends to fall short of this promise. It’s too bad, because when Marketing and Sales work together and are guided by a well-designed strategy, everything falls into place. So having a clear end goal to anchor all the work is critical. And yes, ABM is hard work. Sounds good, doesn’t it? Here’s why.

Account Based Marketing 77

Account Based Marketing ABM Ideal Customer Profiles Best Practices 77

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 110

Social Media Practices Media Best Practices 110

Martech

JANUARY 9, 2024

Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. When you’re building a roster of talent to potentially collaborate with, aim to diversify the types of creators you work with, ranging from micro-influencers to well-known niche personalities. A note on size.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132

Contently

FEBRUARY 2, 2021

I can become warm and cozy like a hot cup of Campbell’s soup on a frosty day, blow through dusty dirt roads in an open-top Jeep Wrangler, or shift into transforming work processes using an AI platform to identify risks and eliminate obstacles so your projects deliver on time. For ads, I want creativity. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Heinz Marketing

JULY 31, 2023

Let’s explore some practical tips and solutions to keep your head in the game while still enjoying the best of summer. Embrace the Summer Mindset for Creativity Don’t fight the summer mindset; embrace it for the opportunities it presents. The relaxed atmosphere of summer can spark creativity and fresh ideas.

Work Management 85

Work Management Allocation Tips B2B 85

Buffer

SEPTEMBER 8, 2022

Automate or outsource wherever possible When it comes to reducing the amount of work you have to do, you may try strategies like crossposting and content batching. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content. Writer Anna B.

Practices 119

Practices Product Top of Funnel Creativity 119

Martech

JUNE 9, 2023

”), a request for a recommendation (e.g., “What is the best CDP?”) Generative/creation tasks: Inspiring innovation and creativity Completing generative/creation tasks was the purpose of nearly half of all conversations with MarTechBot. What marketing channel works best for individuals older than 65 years old?

Account Based Marketing 102

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 102

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. AI handles executional work while people provide oversight and judgment. Optimizing assets for different platforms.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 110

Creativity Course Consulting Intent 110

Martech

SEPTEMBER 22, 2023

Content ops: Redefining the roles of the martech and content/creative teams Recall the original shift in work processes when MAPs hit their prime in the early to mid-2010s, with embedded email and landing page “templates” systems that helped teams drive standardization and efficiency. But teams had to make a choice.

Digital Asset Management 119

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 119

Top Rank Marketing

NOVEMBER 7, 2023

What makes B2B marketing special right now is we’re finally — finally — leaning into creativity and human emotion. B2B influencers are experts in their subject, with practical experience to back up the stories they tell. It’s an exciting time to be a B2B marketer. I can’t wait to lead our team to new heights. Imagine that! is good at.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Thanks to advancements in remote work technology and the growing demand. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The skills come in handy when you pitch, manage, and launch any work project. Critical thinking Strong critical thinking and problem-solving skills make you an effective, efficient, and collaborative decision-maker and are crucial in the everyday work that contributes to the success of your organization.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

SpotMe Blog

MAY 11, 2023

So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution? We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98