Remove best-practice work
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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Unfortunately, our surveys have consistently found that selection on cost correlates with low satisfaction with martech investments, while selection on features correlates with high satisfaction. The bad news is that IT responsibility also correlates with lower martech satisfaction. Martech departments are growing: true.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them. But for now, AI simply requires too much data and computing power to make it practical to perform high-level tasks like language recognition. Myth #2: AI will fundamentally transform marketing practices. Who knows?

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Work across channels. Work across channels. Get organized.

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

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The Why and How of Internal Link Building for SEO

Marketing Insider Group

Although its concept is simple, the process and best practices behind internal link building are quite complex. Although, research shows that pages with at least one exact match anchor, or anchor text that matches a topic or keyword exactly, is strongly correlated with more clicks. Image Source: Zyppy.

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Where Do Low-Code and No-Code Fit in the Build vs Buy Debate?

Customer Experience Matrix

The correlation is better for no-code although there are probably other, equally plausible explanations. It’s always done by the IT department, which often argues it’s more work to integrate a purchased system than to connect a home-built one. (In Best to know that in advance. If nothing else, they’ll do the integration work.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.”

Research 350