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Email Marketing 101: Tips and Best Practices

Anything Goes Marketing

Email Marketing Best Practices Looking for some up to date best practices? This is definitely worth a read as there are some great articles from industry experts regarding email design, copy, best practices and strategies. Writing Subject Lines that get Your Email Opened: Here are some great ideas for the copy of your subject line. Open and clickthroughs were some of the best I've ever seen.

7 Ways to Increase Email Engagement

Marketing Action

When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). A successful email marketing campaign requires the precise combination of several key ingredients: Deliverability: Maintain a good sender reputation and a clean list to ensure your email will get where it’s going. Timing: Use A/B testing to find the best time to send campaigns and trigger emails. Find the Best Frequency and Timing. Open rate.

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When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

What’s the best way to test my theories to come to a clear course of action? “My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Perhaps you’d try some really vague, mysterious, and intriguing subject lines to entice people to open. There’s a lot of data available to inform the best days and times to send your emails.

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Use an Email Preference Center to Keep Your Email Subscribers Happy

Marketing Action

One of the best ways to ensure success and build a list of loyal followers is to create a preference center that gives readers the power to create their own email experience. Here are just a few ideas that can help improve your email subscription rates — and send open and clickthrough rates sky-high as well. Creating engaging content is the best way to connect with potential customers.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great) ". " 13 of the Best Examples of Beautiful Email Design ". "

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Note that unsubscribes do not hurt deliverability, but spam complaints and hard bounces do. Your campaign’s complaints rate should always be below 0.1%. Generally speaking, an unsubscribe rate of around.5%

Answers to 10 Email Marketing Questions You Were Too Afraid to Ask

Hubspot

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This means when they get an email from you, they''ll not just be less likely to open or click on it because they don''t know you -- they could mark you as spam because they don''t recognize your name.

8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

Some of these myths make sense -- perhaps they were once grounded in reality, but over time best practices have changed, yet the myths persisted. In fact, we conducted a test of our own to see if the word "Free" affected deliverability of our email message. The inclusion of the word "Free" raised a red flag, but did not actually end up impacting the deliverability of the email message. they're just not going to the trouble of opening your message and unsubscribing.

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. Bounce rates: How many emails bounced back? Note that unsubscribes do not hurt deliverability, but spam complaints and hard bounces do. Your campaign’s complaints rate should always be below 0.1%. Generally speaking, an unsubscribe rate of around.5%

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Hubspot

In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. Through all of this testing, there's one hard truth we've discovered: Aside from proper list segmentation , nothing boosts opens and clicks as well as an old school, plain-text email. Beyond Deliverability. The (relatively) old debate of plain-text vs. HTML is mostly centered around email deliverability.

The Ultimate Guide to Email Marketing

Hubspot

Perhaps the best reason to use email marketing is that you own the channel. Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend. You can start by learning about the different types of email campaigns that exist, then decide which is best for your audience. Email Marketing Best Practices. Deliverability. Open Rate.

Engineering Virality into our Pre-Launch Campaign Drove 42% More Leads (Play-by-Play)

Ladder.io

If you follow along, and you have a compelling product idea, you should be able to replicate our success — if you go this route then best of luck, let us know how it goes! Not only did this buy us faster learnings and a bigger audience, but the performance of the Facebook ads themselves tell us a lot about the idea we’re validating — if our clickthrough rate or conversion rate from ads was below benchmarks, we’d know we weren’t solving a problem people cared about.

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Is this the best idea? It could make your email seem more personal, improving clickthrough rates.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

What are the best practices? Once you have your persona built, open a free app like Evernote or Trello that syncs between mobile and desktop. It’s tough to know right off the bat which network will be the best investment of your spend, so I’d recommend a few things. For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well.