3 Case Studies Profiled at Social Fresh West

Modern Marketing

A common theme that emerged throughout this two-day gathering was how important it is to constantly listen to your own customers, rather than just follow the best practices or rush to adapt the “latest/greatest” new practices.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

Trending Sources

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Case Studies.

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Twitter.

iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities


We have best practices for sales, best practices reporting for finance, professional, customer service, supply chain. We started with a lot of paid on LinkedIn, we did paid on Twitter, we did a lot of AdWords paid.

23 Outstanding Social Media Marketing Guides


How are social media marketing best practices evolving? How can marketers make the best use of visual content? Find the answers to these questions and more here in some of the best guides to social media marketing and measurement of the past year.

How to Prevent a Live Q&A from Turning into a #BrandFail


There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. For example, airline Ryanair is one of the rare case studies in which #Ask[InsertBrandName] works on Twitter.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community.

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How To Map Content To Your Conversion Funnel


For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. The best place to start is with your customer personas. Best Practices Featured advocates brand advocates content marketing conversion funnel

37 Fantastic SEO Guides, Tips and Tactics


But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year.

Video Marketing Tips for A/E/C Firms: 7 Best Practices

Hinge Marketing

Let interviews and case studies speak about you. Your efforts will come across as insincere at best. Keep in mind that these best practices are only big-picture strategies. On Twitter or Facebook? All A/E/C firms have stories to tell.

The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

12 Insightful Marketing Insiders You Should Follow on Twitter


While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter.

Best Practices for Technology Marketing

KEO Marketing

However, every technology marketing program can build a sound foundation for these best practices. One study concluded marketing automation lead to a 14.5% Examples include white papers, eBooks, case studies, blogs, social media posts, infographics, and video.

Short-form & Long-form: Where They Fit in Your Content Strategy


Pro tip: An extensive study from medium.com found that 1,600 words – or about 7 minutes of reading time – is optimal. Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. An interactive case study that begins with a challenge, middles with a solution and ends with a happy result is a great example. Include plenty of real-life examples of happy customers and case studies where they fit.

6 B2B Content Marketing Mistakes That Inhibit Success

KoMarketing Associates

These tactics can include case studies, videos, whitepapers, infographics, and webinars to name a few. Here are some posts that speak to this point: 5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience. 14 B2B Blogging Best Practices from Creation to Promotion. Below is a real client case example that illustrates this point. Drop a comment below or let’s get a conversation started on Twitter !

ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Blog Stories That Sell Twitter Casey_Hibbard.

Search and Social Lessons from the Zenith Social Media Marketing Conference


They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. What’s the best way to accomplish it?

7 Epic Uses of Twitter's New Embeddable Tweets Feature


The most important new Twitter feature for marketers isn't brand pages. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. How to Embed a Tweet Using The New Twitter Web Design.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 6 Twitter Stats.

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. In this article I’ll tell you how to best engage with Facebook fans.&# Tactics include tying your post frequency to number of fans, creating an editorial calendar and varying the types of content posted. Facebook is an extraordinary phenomenon.

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How to Run a Twitter Campaign the Right Way (#JayZSyncShow)


It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.

You Need to Understand These 6 Things About What B2B Buyers Want


Developing content and resources (calculators, assessment tools, videos, case studies, and whitepapers) that are solely for each group. In a research study from Ko Marketing, “Lack of message” was the #1 thing that B2B buyers said annoyed them and made them likely to leave a site.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. The Future of Twitter?

An Introduction to Google Posts for B2B Marketers

Modern Marketing

Share Case Studies. AS a marketer you likely know already that customers like seeing case studies – especially when coming to the end of their journey. Google recently announced the launch of Google Posts for all businesses listed in Google My Business.

5 New Year’s Resolutions for Marketers


Create and update the content that’s driving the best results, and retire the rest. Which formats get the best results? I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices.

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Be Inspired: The Best B2B Content Of 2015


Ok, we are calling it early but here are our views on some of the best B2B content of 2015. Identifying the top or best content is clearly a subjective task. Also what is meant by “best content”? Or the content that generated the best leads and most conversions?

15 Elements Most Successful Blogs Have in Common


These are the buttons with the share counts (except for the darn Twitter button, of course) that appear on each individual blog post’s page. CoSchedule did an interesting study recently that looked into which social sharing buttons positions get the most results. What’s on your blog?

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12 Marketo Summit 2017 Sessions You Should Attend


A case study in operating marketing like sales, from CMO planning to demand generation. Additionally we can see there are multiple sessions that cover topics such as Customer Experience, Marketo Best Practices, Sales Alignment, and Account-Based Marketing.

B2B Aware: This Week in B2B Marketing - Best Practices & Wise Options

MLT Creative

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. Studying psychology and behavior aids marketers' persuasive capabilties.

34 Compelling Content Marketing Stats and Facts


Case studies (65%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.

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The Real Roadblock to Social Business Success


Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

Yet, despite the increased focus, most companies still need to focus on the basics of content strategy, process and best practices for effective content marketing. Maybe this is another classic case of a survey telling us what we already know.

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Webinar Replay: Tips for Using Social Media in B2B Marketing


Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts. What are some best practices specifically around LinkedIn?

Yes, Some Social Media Platforms Are Better for Your Brand than Others

Content Standard

You put in the time, followed the best practices, and nothing materialized. Case Study: The Economist. The Economist is a case study any brand can learn from: casting a wide social net doesn’t necessarily work when certain channels fail to offer any reward.

Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”

Content Standard

Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. I’d love to hear your tips, tricks, and best practices!

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube).

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How Your A/E/C Firm Can Build a Rewarding Presence on Pinterest


Below, I’ve outlined a few best practices for getting started on Pinterest as well as 10 excellent ideas of what your A/E/C firm can start sharing on this network. Follow these best practices to do so. Connect your profile with Twitter and Facebook.