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Case study: Social media engagement as a point of differentiation

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I think I have a case study for you that demonstrates this. Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter.

3 Twitter best practices that unlock business success

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Here is one of the most common business inquiries I receive: “I am about to launch a (business/book/seminar) and want to use Twitter to do it. Behind every case study there are three factors at work and these stepping stones are climbed only through a lot of preparation and effort.

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Case Study: Denny’s flips its audience with a sassy social media strategy

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As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Follower numbers on Twitter and Tumblr have doubled and tripled, respectively, in less than a year. Find Kerry on Google+ and Twitter.

Case study: IKEA launches social offer to drive sales

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You (or presumably IKEA) can tag IKEA items in the pictures, in which case product information and pricing appears with a link to the main IKEA ecommerce site. Connect with Neicole on Twitter at @ neicolec. By Neicole Crepeau, Contibuting {grow} Columnist.

Case Study: How I got on a national television show through Twitter

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And while I can’t gurantee it would work for everyone, I think this approach to using Twitter for media relations is scalable for other PR projects. I volunteered my time to help get the word out on Twitter and Facebook. By Clark Campbell, {grow} Community Member.

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Case Study: How Twitter Saved My Business

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Luckily for me, this era of my life coincided with the dawn of Twitter. Twitter is deceivingly simple, but it took me 4-6 months to understand it … and I continue to learn every day. The Twitter revolution. How has Twitter changed YOUR life? Share your best story!

Case study: Is the Procurement Department finally ready for social media?

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Tony studied this problem and realized that 2/3 of the waste among knowledge workers comes from trying to find the information and people who can help resolve unexpected issues. When I mention the term Enterprise Social Network, I’m not talking about blogs or Twitter.

Case study: How 20 high school students ignited a social media success

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Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. My favorite anecdote from that year has to be the student I connected with on Twitter who ended up joining the school. Now here is a neat trick.

5 Ways to keep up with the avalanche of online customer feedback

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Customers‘ use of onstage channels has skyrocketed, of course, but the growth in the total number of interactions has essentially eliminated the presumed financial advantage in most cases. Let‘s say you and I both follow Xbox on Twitter, and Xbox has this model of picking and choosing.

Social Media Explained. Really.

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You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. So I have this problem.

Here’s why 100,000 people unfollowed me on Twitter

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The other day, I was cleaning up my Twitter account and clicked on an analytics button that I had not used before. I currently have about 60,000 people following me on Twitter, all of them are real people to the best of my knowledge.

This is why you must use Twitter

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If you’re like me, you probably hated Twitter when you first tried it. If I told you Twitter helped keep you safe, would you believe it? As the fierce winds arrived, we lost power and all communication … except for Twitter.

The wrong place for a Twitter feed

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I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human. Of course if your Twitter stream is simply company links and press releases you’re safe.

How to turn social media connections into an actionable audience

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So that’s why it is so ridiculous to equate something like Twitter followers with influence and power on the web. The case of the missing book sales. A book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right? By Mark Schaefer.

3 Case Studies Profiled at Social Fresh West

Modern Marketing

A common theme that emerged throughout this two-day gathering was how important it is to constantly listen to your own customers, rather than just follow the best practices or rush to adapt the “latest/greatest” new practices.

Five companies with a human social media presence

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For example, they feature their customers in weekly best practice articles. They also empower their employees to have their own Twitter handles to engage with the community. Follow her on her blog , Twitter and Facebook. By Mandy Edwards, {grow} Community Member.

Case study: A marketing strategy when you have nothing to sell

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They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. Marketing best practices Public relations

When it comes to social media, stop trying to “work the room”

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It all started because of our conversations on Twitter. Follow him on Twitter at @skooloflife. By Contributing {grow} Columnist Srinivas Rao. When I look at social media I don’t see a way to lower your cost of marketing, increase ROI, or grow your brand.

10 Reasons Twitter is essential to your content marketing plan

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10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. Plus I''m on Twitter more than other social.

8 SEO Recommendations for Maximizing B2B Case Studies & Collateral

KoMarketing Associates

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain.

The essential guide to building your business through Twitter search

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. Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. A case study. What’s the best pizza parlor in town?

The Twitter Book that changed everything

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I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. What does Twitter mean today? What does Twitter mean today?

What to do if the president tweets you

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President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. Has Donald Trump changed Twitter? Twitter is the ultimate viral channel.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Case Studies.

How #TechnologyAndStuff became GM’s Oreo moment

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Within an hour, “#ChevyGuy,” “#TechnologyAndStuff” and “Rikk Wilde” were among the top 10 national trending topics on Twitter (World Series hero Bumgarner was not). . Marketing Solutions gm social media social media best practices social media case study

Mobile Marketing — Old School! (video)

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This is a fun and fascinating case study. Case studies Marketing Solutions Social Media best practices Video blogs social media and small business social media case studies social media marketing twitter case studies

15 ways to use Twitter to toast your competition

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There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help.

Could too much tweeting cost you your job?

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Sports reported that when Smith went on visits to prospective teams, rather than interact with coaches and front-office people who would be making the decision to hire (draft) him, he would spend much of his time by himself on his cell phone, texting friends and interacting with his Twitter stream.

Case study: Social Media Makes Big Splash for Small Entrepreneur

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A Facebook connection also resulted in the product being discussed on a Martha Stewart broadcast and now Martha is following her on Twitter (Martha follows less than 1%of her followers). Here is the most colorful social media success story you’ll ever read! The story starts with paint.

3 Little-Known Ways to Use Content Marketing for Client Education

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Client education is the process by which professionals (in our case marketing professionals) disseminate information to clients and their team members that will change their marketing behaviors or improve their marketing knowledge. Case Studies. By Brooke B.

What is the purpose of a blog post today?

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And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. In this case, the blog post helped me flesh out an idea that led to something much bigger. blogging Blogging best practices Writing best practices writing tips

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Through experimentation and testing on different paid channels with different types of content , you can discover which of your paid media efforts best caters to viewer needs, interests, and channel preferences. Testing and Best Practices for Optimization. Twitter.

How to create an amazing social media marketing workshop

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I have no idea of how many hundreds of hours I have been in front of companies, graduate students, and conferences delivering content to people all over the world but I’ve picked up a few best practices along the way. Well, those are some of my best tips and tricks.

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Yes, You Were You Born to Blog.

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I’ve had many requests to create a simple, human book on blogging that is similar in tone to The Tao of Twitter — something you can read in under two hours and feel uplifted, inspired, and confident about diving into new social media territory.

What are the most reliable content channels to connect with customers?

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” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? Twitter subscribers. In terms of the very best and the very worst … Joe and I agree.

What’s Your Content Cadence?

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Mark has a reputation of publishing only the BEST and most ORIGINAL content — it’s one of the biggest reasons, in my opinion, he has such clout (and Klout) in the social sphere. How can I analyze these components to find my best content cadence?

Break the mold: Why content marketing needs to be like a chalupa

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BuzzSumo reported that even the best content creators are seeing dramatic declines in social referrals. Because content marketing done well works, and every study shows that content-producing budgets are escalating across the board. Twitter + billboards. P2P at its best!

Social media and the forgotten business opportunity

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Here are a couple of digital “best practices” I’d like you to re-consider: The pop-up ad on your blog. Twitter Un-done. I had an opportunity to ask him why he does this, and he replied: “Do you see how many Twitter followers I have?”

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Straight Talk on Social Media Gurus

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The best you can do is relate to them as fellow travelers on the same road. Case Studies and Best Practices. I hate case studies. What this means: Don’t unfollow all of your Twitter followers. You have to be your own case study.

The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. You can find him on Twitter , Facebook , and LinkedIn.

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