15 Best Practices for E-newsletters


Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. However, there are certain practices for optimizing your email copy that will help you get more engagement and boost conversions.

15 Email Marketing Best Practices to Build a Killer List


In this article, we share email marketing best practices that will help you build and maintain the best email list possible. If you’ve never done any email marketing before, it can seem overwhelming. Email Marketing Best Practices for List Building.


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8 Best Practices to Protect Your Email Reputation


The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. Internet service providers (ISPs) constantly come up with new ways to block spam- creating a never ending battle for marketers who just want reach their intended audience and protect their company’s sender reputation. Emailing bad contacts is one of the fastest ways to get marked as spam, which can easily be avoided by keeping your email list healthy.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Best practices go something like this.

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Best Practices for Building Better Email Templates


Best Practices for Building Better Email Templates. A CAN-SPAM compliant footer that includes a physical address and unsubscribe options. Templates can be broken down into two primary email layout styles, single column and two column layouts.

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. To improve the odds that your emails actually reach your targets’ inboxes, and your online reputation is intact so you can email another day, check out these email best practices and resources. Email Best Practices.

Blog: Best Practices for Employing Multiple Intelligent Virtual Assistants in Different Geographical Areas


Each of these factors into how successful you can be in your lead outreach. One size doesn’t always fit all – therefore it’s best to have one Intelligent Virtual Assistant leveraging Sales and Marketing skills (i.e., By Jen Amundgaard.

Do You Need to Worry About CAN-SPAM Lawsuits?


Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business.

Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love


With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Email Marketing Best Practices of 2018. When you include an incentive in your subject line, you can increase open rates by as much as 50%. Customer loyalty starts with casual industry insights -- only then can you talk business. Have you heard of CAN-SPAM ? Can they quickly tell what your call-to-action is?

CCPA: What B2B Marketers Need to Know

The Point

and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepare for. In practice, this means that a California consumer must be aware 1) that data is being collected, 2) how the data will be used, and 3) must have the opportunity to opt out from the business sharing or selling that data. Another new year approaches and, with it, another major data privacy regulation takes effect.

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The Truth about Cold Email


What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions. But as I noted above, whether a message is spam does not answer whether it is illegal.

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Five Reasons Why Your Email Gets Blocked


Sending to a large amount of hard bounces, receiving a lot of complaints, hitting spam traps, and getting on a blacklist can all affect your reputation in a negative way. It’s very hard to turn around a tarnished reputation – do everything you can to keep it in excellent condition from the start. Volume: Sending high volumes to a particular network or domain can often appear like an attack on the mail server.

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)


Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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Email preference center tips: How to keep every subscriber happy


So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. Of these, GDPR is the most far-reaching in that it not only impacts email communication (the focus of CAN-SPAM and CASL) but also the way companies gather, store, protect, share, and utilize personal data.

Remember when they said GDPR would kill email? It didn’t.


Chronically inactive subscribers aren’t of any value to your campaigns and some of these addresses are at risk of being converted into dead address spam traps. ” Whenever there are conversations around tightening anti-spam regulations, industry voices claim that stricter regulations will limit the effectiveness of the email channel, hurting businesses. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

5 Tips To Take Your Holiday Emails From Naughty To Nice


So, in order to help you stay off of the naughty email list and avoid common pitfalls, I created this list of holiday email best practices (based off of some real mistakes I’ve seen marketers make throughout my career). 2) You can’t break rules if you want to be on the ‘nice’ list. This one is simple – you cannot bypass CAN spam laws or omit an unsubscribe option from your emails! So don’t blindly email everyone you can think of.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg Sales

Avoiding Spam Traps. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? The email address is a spam trap: An email address with the sole purpose of catching spammers , or a previously legitimate email address that has been repurposed to catch spammers using outdated data. 1) Sending to bad emails can impact your ability to send to good ones.

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Using email effectively in your content marketing


Spam is a bad thing. Certainly, there are things it can’t do, but when it comes to things like lead nurturing and maintaining relationships with existing clients, email is in a league of its own. Without relevance, any other best practices you pay attention to aren’t going to matter. So let’s assume you’ve got the relevance question answered and move on to some of those best practices. The CAN-SPAM act requirements go well beyond that.).

Email Marketing Trends: How to up Your Game in 2021 and Beyond


According to these insights, they can then send out hyper-personalized email communications that are more relevant for the users. . Agile Email Marketing is a comparatively new methodology with the help of which you can streamline the process of email template production.

6 Horrific Practices of Direct Mail (and What Great Email Marketers Do Instead)


billion non-spam emails are sent daily according to the Radicati Group , a technology market research firm. But the very best of these emails contain consumer-friendly best practices, like clear calls-to-action, links to personalized content for download, and even unsubscribe options if you’d rather not receive emails again. It’s so radically off in targeting you with the right product, service, or content that you can''t believe it has your name on it.

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20 Questions: Email Marketing


What’s the best way to grow my email lists? One of the best ways to grow your email list is by making it easy to sign up. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience. What does the CAN-SPAM Act say?

8 Strategies To Help You Increase Email Response Rates


In this article, we would be looking at strategies you can use to help you increase email response rates. Factors such as the type of email, your industry, the email platform you are using, your target audience, and the content of the email can affect your response rates.

B2B Email Marketing: What Content to Include

BOP Design

This type of email is short and to the point but can help to provide customer satisfaction and trust. It’s best practice for transactional emails to include a clear informative message, without any sales or marketing references.

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The Customer Is Always Right: Email Marketing Spam Edition


As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that customers are appropriately removed from mailing lists as activity lapses or unsubscribe requests are received.

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Mastering International Email Deliverability


Just because you think that you know the laws, regulations, and best practices in one country, does not mean that they will be the same in others. US-based mailers mistakenly believe that CAN-SPAM is a good base for understanding international email regulations. In reality, CAN-SPAM is one of the least restrictive set of regulations. CAN-SPAM doesn’t have many address collection rules.

7 Steps to Email Marketing Legal Compliance


Federal CAN-SPAM laws require commercial emails to follow certain guidelines. Best practices and a basic understanding of the law will ensure your business email follows all legal regulations, and reaches the inbox of your recipients. The U.S. These are pretty easy to follow, and they make sense, too. The guidelines are set by the FTC.

Email Preference Center—What is it and Why Do You Need One?

Heinz Marketing

Now picture this scenario, but that recipient is instead brought to a page where they can opt out of topics that don’t interest them, but stay opted in to other topics you send out on a regular basis. I can continue to receive possibly multiple emails a day from them, or set it to once a week.

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How Unsubscribe Requests Can Affect Customer Experience


“What can I do to reduce unsubscribes?” Email remains one of the best ways to communicate with consumers directly, but the effectiveness of the channel is contingent upon maintaining deliverability health to ensure messages get to the inbox. If this is not followed negative engagement and spam complaints will increase, and soon mail intended for a senders’ best subscribers will be impacted – going to spam, or being blocked out right.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)


July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. Permission and how it was obtained is the key to understanding when and how you can communicate with customers and prospects. However, the caveat is that a transactional message can contain NO promotional content.

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The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]


Read up on Sender Score and CAN-SPAM , and check that your email list is healthy. Now you can focus on design and copy. Then fill it with copy, using the best practices in this blog post. Share your requests and maybe we can surface or create them for you! First, make sure you''re following the rules. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.

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Email List Hygiene


Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. It is best practice to have a regular schedule to hygiene your email addresses and data in place already, but if you don’t…we hope this helps give you the push you need to dust off those cobwebs and set up a great email list hygiene routine. In the US, this is primarily the CAN-SPAM Act.

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EU & UK GDPR: 5 things you must know about email consent


But signing up for emails is optional —you can always download the ebook without subscribing to our emails. In other words, this specific service is to send you our emails, and we can’t do that unless you opt in. All major email laws, including CASL in Canada and CAN-SPAM in the U.S.,

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)


July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. The law is certainly a step beyond the US CAN-SPAM law in many respects, but it is not as harsh as the regulations in say, Australia or Germany. Permission and how it was obtained is the key to understanding when and how you can communicate with customers and prospects. However, the caveat is that a transactional message can contain NO promotional content.

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What is a bulk email blast?


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. Best practices go something like this.

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Email Deliverability Drives Revenue


The reality is that the best content or coolest offer in the world can’t be effective if the email containing the content is never received. . It’s always changing, so this means marketers must always be testing and be aware of changing laws regarding CAN-SPAM and other compliance and privacy related issues that affect digital marketers. Testing can help improve deliverability viability, so don’t despair. Spam filters: they change thousands of times a day.

The Beginner's Guide to Email Marketing [Free Ebook]


You have to build a healthy email list, make sure you’re complying with CAN-SPAM regulations, segment your lists so you’re delivering the right messages to the right people, create different types of emails for all different situations, design attractive and on-brand emails, analyze results. Yes, effective email marketing takes time, effort, and strategy, but it's something you can learn and implement quickly.

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