Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. The tool also lets you upload your own email data, so you can see how your actual subscribers are responding to your subject lines.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Martech

JANUARY 26, 2024

Many companies run an assessment to identify how email can drive more revenue into the sales funnel. Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit.

Clickthrough 120

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 120

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This post can help you figure it out. but you can work around it.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Optinmonster

FEBRUARY 16, 2023

In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. By tracking these metrics together, you can see how well you’re doing in reaching your overall goal of increasing sales revenue and make changes to your strategy if needed.

Email Marketing 90

Email Marketing Clickthrough Click Rate Open Rate 90

Moz

OCTOBER 22, 2018

As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influence. You will also discover pro tips for best practices, where appropriate.

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

Hubspot

OCTOBER 24, 2012

I think we can all agree: Spam sucks! That’s web spam. Not every awful website is web spam. However, unlike those bad sites, the creators of web spam deliberately (in most cases) manipulate search engines in order to get their content ranking in search results. And we all know how Google hates spam.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

JUNE 2, 2014

Will they hit spam? But you can stack the deck in your favor by following a few best practices for increasing email open rates. So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. You can use keywords relevant to your business here for a more targeted approach.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Email Campaign Best Practices. These fall a bit outside the realm of email design and copywriting.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

SendX

NOVEMBER 19, 2020

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Here are a few practical tips on how to improve your email content: Nail the subject line: Short subject lines, between six and ten words, work the best.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

JANUARY 6, 2014

Using the HubSpot software''s own blog email capabilities as our prototype, let''s dissect the anatomy of an optimized subscriber email so you can identify areas for improvement in your own emails. If not, make sure you at least keep mobile email optimization best practices in mind when you''re designing your blog subscriber emails.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. That means keywords are your new best friend. Are you ready to build your dream team of inbound marketers? Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. Read on to learn email marketing frequency best practices and how to optimize your email calendar. As a practice, email marketing has some impressive statistics, such as the famous ROI of $44 for every dollar spent. A Fine Line Between Consistency and Spam.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Hubspot

OCTOBER 25, 2012

Some of these myths make sense -- perhaps they were once grounded in reality, but over time best practices have changed, yet the myths persisted. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JANUARY 31, 2014

Let me know if I can help you with anything today" when you walk through the door? Now, if you''re like me, though, you hope that the retail associate doesn''t continue bugging you incessantly while you''re shopping (badgering people isn''t quite the best method to get them to buy, if you ask me). And best of all? personalized?

Opt-out 28

Opt-out Opt-in Marketing Automation Services Trigger Marketing 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. 19 Tips for Better Email Open and Clickthrough Rates. 1) Abide by CAN-SPAM rules. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. In this article, we’ll share 17 strategies that email copywriters can start using right away. Do you want to improve your email copywriting and make more sales?

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104

Hubspot

JULY 10, 2019

No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. With more stringent laws and increasingly sophisticated spam filters, it's to your benefit to know everything that can affect your email's deliverability.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

OCTOBER 17, 2014

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. How to Design Your Presentation to Convert.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

MARCH 19, 2020

While I'm sure this strategy can end up getting you the most tested, optimized subject line that will ever reach an inbox, the impact of these tests are minimal compared to all the other things an email marketer could be testing. In this blog post, we'll highlight what you should be experimenting with and which tools can help you.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

APRIL 6, 2015

Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Prank emails can be a mixed bag for people, so I figured I''d get a range of responses.

Clickthrough 28

Clickthrough Inbound Marketing Click Rate Email Campaigns 28

Hubspot

MARCH 7, 2014

You''ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law. (Oh, This post can help you with email newsletter copy if you need it.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

APRIL 21, 2015

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you're "volunteered" to do it.

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

Hubspot

AUGUST 9, 2013

Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads.

Email Marketing 28

Email Marketing Optimization Clickthrough Click Rate 28

Hubspot

JUNE 23, 2014

With the help of Chalk and Pixel, they completely revamped their emails to be responsive and have noticed a 391% increase in clickthrough rates since the redesign! Which design approaches will resonate best with your audience and their devices? Mobile Email Best Practices. Designing for Your Subscribers'' Needs.

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

AUGUST 30, 2013

Click through the SlideShare below to view the entire presentation (adapted from its original form at INBOUND 2013 to provide context on the slides), or jump below to just read the 24 specific best practices for perfecting every post you publish on the biggest social networks. 24 Best Practices for Successful Social Media Posts.

Linkedin 28

Linkedin Twitter Facebook Social Media 28

Hubspot

AUGUST 20, 2013

Most marketers have been there -- you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! That sound good?

Newsletter 28

Newsletter Paid Search Agency Click Rate Sales Qualified Leads 28

Hubspot

JANUARY 9, 2013

And there's nothing you can do about it. Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI , there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). For many marketers, email marketing can be a tragic love story. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

PureB2B

MARCH 28, 2016

No matter the type or size of the company that you’d like to reach, your content is the thing that can open doors and win relationships (and sales). For many marketers, email marketing can be a tragic love story. Once your subscribers have completely warmed up to you, you can start personalizing your content to boost engagement.

Email Marketing 62

Email Marketing Webinar Metrics Clickthrough Work Management 62

Hubspot

JULY 27, 2015

We won't be covering all of the deliverability best practices in this article, but it is important to have some context around that metric. If there are broken tags in your HTML, the email provider and users can mark it as spam. HTML emails reduce clickthrough rates. Beyond Deliverability.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

MARCH 10, 2016

We hope you can bookmark this post and come back to it whenever you need to. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Outside of marketing, you can use it to determine what tastes better on a peanut butter sandwich: jelly or fluff.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

SEPTEMBER 23, 2013

And the best way to do that? With a compelling, can''t-help-but-click-on-this subject line. What are their biggest fears -- and how can you solve them? Include their first names (it could increase clickthrough rates ), or even add something about their specific location. 9) Avoid SPAM triggers. 2) Personalization.

Clickthrough 28

Clickthrough CAN-SPAM Click Rate Urgency Marketing 28

Vidyard

JULY 9, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 The best marketing strategy for startups is to build a brand first, then sell. Very rarely can you do this through ads alone. Video can be ‘just hit record on your smartphone’ cheap.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

If you’re a startup, that wasted time, energy, and runway can be catastrophic. How Marketing Can Work With Sales 4.0.3 Your Startup Marketing Strategy Primer The best marketing strategy for startups is to build a brand first, then sell. Very rarely can you do this through ads alone. Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

FEBRUARY 11, 2013

So we thought we'd round up a pretty hefty list of ways (101, to be exact) that you can create the polar opposite of lovable marketing -- how to make people hate your marketing. So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28