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5 Best Practices to Maintain Perfect Email Compliance

SendX

Email marketers are constantly navigating the complex landscape of regulations and laws, such as GDPR and CAN-SPAM, aiming to enhance their brand's integrity while maximizing engagement.

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Email Sender Name Best Practices for Marketing

Act-On

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

Tuesdays and Wednesdays are the best days to send emails. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior. There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Design elements (masthead, layout, etc.)

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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. Use only zero and first-party data This is critical — no buying email lists ever!

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New Gmail and Yahoo Spam Prevention Requirements and How Email Marketers Can Prepare

BenchmarkONE

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. That’s why they’ve adjusted their screening policies to better enforce email marketing best practices. These new policies will go into effect in February 2024.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers.