Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Review the fundamentals of the 4Ps of marketing and discover which elements still work today. This practice applies doubly so to B2B selling. The 4 Ps are only a jumping-off point for a marketing strategy.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Use their work desktop PC to search for more information about a product on Google. Create Omnichannel Marketing Campaigns. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 110

Social Media Practices Media Best Practices 110

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. A week later, I ended up removing myself from the recruitment process.

CMO 90

CMO Top of Funnel Thought Leadership Marketing Funnels 90

Square 2 Marketing

APRIL 2, 2024

Everyone is caught up in March Madness this year, and I would like to work down my field of 64 best lead generation tactics for the annual event. The elite eight of lead generation is based on our experience, research and years of practical execution with clients.

Tactics 74

Tactics Generation Leads Lead 74

SmartBrief - Marketing

JANUARY 30, 2024

Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. Here’s a look at three core best practices our readers shared with us. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. What’s missing?

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions). The process is very simple.

Automation 83

Automation Marketing Websites Work Management Conversion 83

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While that may have worked well a decade or two ago, today’s consumers are a lot more savvy, have many options and want to be served, not sold to.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Work Management Paid Search Agency 93

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Dig deeper: How to send more emails and grow your subscriber list 3.

Practices 96

Practices Privacy Policies Ad Building Deliverability 96

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Salesforce Marketing Cloud

DECEMBER 11, 2023

How will AI work with our existing platform? What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. They work together to automate, optimize, and personalize the email marketing process. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

JANUARY 11, 2024

B2B email campaigns Email campaigns aren’t just for consumer brands. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. Instead, these policy changes reinforce the best practices that email marketers should already have in place.

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Stevens & Tate

MARCH 7, 2024

Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence. This alignment ensures that all your marketing efforts are pulling in the same direction, maximizing the impact of your campaigns.

Social Media 90

Social Media Social Marketing Media Marketing & Strategy 90

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Consider the best practices below for creating email content. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Koroberi

APRIL 9, 2024

Arkieva SEO campaign Work > Arkieva SEO Securing a prominent position on search engine results pages (SERPs) is crucial for attracting buyers. The marketing team recognized the urgency to reverse that trend, and came to Koroberi to craft a strategic SEO campaign to help elevate Arkieva’s online presence.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. While it seems like a quick and easy solution, it isn’t practical. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. The broader the audience, the more generic the message was to make it work for everyone.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s so much more than posting.

Resources 101

Resources Enterprise Management Work Management Marketing Management 101

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. Our respondents also told us that, among the brands that had the most success with their B2B influencer marketing campaigns, 70% outsourced their entire program to a B2B influencer marketing agency. Nurturing influencers can be time-consuming.

Advertising Agencies 118

Advertising Agencies Paid Search Agency B2B Marketing Planning 118

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. It makes sense.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Salesforce Marketing Cloud

DECEMBER 8, 2023

5 email marketing best practices What are the costs involved with email marketing? Types of email marketing What is the best email marketing tool? The answer is easy if you take it logically, with these best practices. Optimizing your email marketing campaigns can take time.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Launch Marketing

JULY 13, 2022

While there is a huge list of components that can contribute to the success of email campaigns, there are three, that when nailed down, will drive the most engagement from audiences. When should an email campaign be sent? It depends on what works for each organization. Avoid sending late in the afternoon. Subject Lines.

Email Marketing 116

Email Marketing CAN-SPAM Click Rate Open Rate 116

Go Beyond SEO

MARCH 20, 2024

When it comes to selecting a plastic surgery PPC agency , you want the best in the business. With years of experience working with plastic surgeons and clinics, Amplify Visibility has honed their skills in optimizing PPC campaigns specifically for the plastic surgery field. That’s where Amplify Visibility shines.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Litmus

MARCH 6, 2024

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Vibrant colors are generally best at drawing the eye to the CTA. Enter: calls-to-action (CTAs).

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Martech

AUGUST 10, 2023

This new feature works on auditing new profile IDs to ensure uniformity; provides channel-specific ID resolution; compacts old ID to curb profile bloat; and, automates the removal of stale data to improve relevance and efficiency. Lytics ’ customer data platform now has AI/ML Automated Identity and Profile Management. ” Get MarTech!

Enterprise Management 91

Enterprise Management Work Management Marketing Management SMB 91

Martech

JANUARY 9, 2024

However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy. It’s a good idea to get familiar with and build a roster of talent for future campaigns, even if you don’t have a project brief yet. Remember: they know their audience best — and that’s what you want to tap into. A note on size.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Take your campaigns to new heights.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. We also overhaul their interview practices to deeply assess candidates’ expertise. Conversion rates and revenue subsequently grow.

First-Mover Advantage 113

First-Mover Advantage Terms and Conditions Work Management Loyalty 113

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Marketing AI 94

Marketing AI Enterprise Management Ethics Sample 94

Launch Marketing

JANUARY 26, 2022

However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind. Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Launch Marketing

AUGUST 23, 2023

While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time. A VP of Marketing doesn’t need to be an expert in all marketing practices. Marketing campaigns must be timely to drive results.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

SmartBug Media

OCTOBER 11, 2023

Because you’ll be competing with every other brand out there, you must be ready to reach your customer base during BCFM without any deliverability hiccups which is why we created this article that shows you the best email deliverability best practices. Adapt your approach based on the campaign results you observe.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? The answer is easy if you take it logically, with these best practices.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120