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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. It’s not the place to skimp on spending.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

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Ready to Return to the Office? 3 Ways to Set Yourself Up for Hybrid Work Success

Heinz Marketing

Love working from home or dying to return to the office? After over a year of work-from-home, some of us may have fallen in love with the flexibility and work life balance that comes with remote work. Let’s discuss what hybrid work really means and how you can prepare to be most productive with this transition. .

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The New Media Playbook for Advertisers: The Optimizer

Digilant

In 2022, advertisers need to engage in effective practices to ensure consumer satisfaction. Digital marketing has evolved in the past decade, with consumers using legacy channels such as radio and cable TV less and less. Think Spotify rather than radio, Hulu rather than cable TV, and TikTok rather than Facebook.

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CTV Advertising FAQs

Porch Group Media

How Does CTV Advertising Work? CTV offers more precise and cost-effective targeting than linear commercials on traditional cable channels. Many times, the apps and services are less expensive than traditional cable, so cutting ties to the expensive service tethered to your home TV is a no-brainer for those on the move.

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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Practically any brand offering a subscription service — from gaming platforms to music streaming to digital fitness — sees this in-and-out behavior. Bundles aren’t a new concept.