markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SpotMe Blog

JULY 25, 2021

Most events have had to pivot toward a virtual-only model since last March, and despite the unexpected change of plans, many experienced great success. . Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park. Why Hybrid Events Matter.

Examples 111

Examples Enterprise Management Work Management Conference 111

markempa

JUNE 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! " How do you feel about this conclusion?

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media . Take a look: 1.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information.

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

KoMarketing Associates

APRIL 24, 2014

SEO can certainly be augmented through and augment email marketing campaigns. Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. The Best Intent What’s Working in Intent-Based Strategies?

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Jifflenow

JANUARY 7, 2020

This is probably the best way to describe how quickly 2019 flew by. The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. The new buzz word all around is ‘sustainability’. The Event Industry is no exception. Blink and you’ll miss it!

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Adobe Experience Cloud Blog

APRIL 4, 2015

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

B2B Thought Leadership 48

B2B Thought Leadership Mobile Marketing Thought Leadership Marketo 48

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event.

Tips 63

Tips InsideView Case Study Case Studies 63

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketing isn’t a popularity contest. It’s a momentum thing.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. Get your sales team to include links to the event in their email signatures. Launch the Event. Create Phase One Assets. Your team can handle this!

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Jifflenow

JANUARY 7, 2020

This is probably the best way to describe how quickly 2019 flew by. The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. The new buzz word all around is ‘sustainability’. The Event Industry is no exception. Blink and you’ll miss it!

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Adobe Experience Cloud Blog

APRIL 8, 2015

Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. Our sessions cover topics from social media marketing, to best practices in marketing analytics, and beyond.

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

markempa

AUGUST 14, 2006

This action-oriented session will provide tips and best practices that you can put into practice immediately. This action-oriented session will provide tips and best practices that you can put into practice immediately. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

OCTOBER 6, 2014

A sweepstakes helps generate demand by creating buzz. How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' 3) Offer a Sweepstakes. Another great way to generate sponsorship is by offering a sweepstakes.

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

markempa

APRIL 19, 2007

I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. You probably won’t have budget to buy more than one, but they’re for generating leads and buzz. Event Marketing' Big Statements.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Televerde

MAY 22, 2019

It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event.

Tips 40

Tips InsideView Case Study Case Studies 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

JUNE 8, 2007

As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Get your copy of The New Rules of Marketing & PR on Amazon. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Congrats David!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

SEPTEMBER 4, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 16, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 8, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JUNE 28, 2007

To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. This environment has brought about a need to complement the classic 4Ps of marketing with a variation called the 4Ts: target, tactics, transact and track.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I think the late Dale Carnegie has a great quote in his perennial best seller, How to Win Friends and Influence People that summarizes my point.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 22, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

OCTOBER 17, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120