The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

OCTOBER 3, 2023

Including social proof on your about us page establishes your brand reputation and builds trust with your audience. Including a human element—like by showing the faces of your real employee teams—can make your brand more relatable and build better audience connections. Who Reads Your About Us Page, Anyway?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

Oktopost

MARCH 19, 2024

He also reveals his favorite AI tools and best practices for achieving the best results. As well as showing his passion for AI, Etien shines a light on the importance of using employees and executives as brand ambassadors, highlighting how it humanizes your brand and amplifies your reach.

Social Media 136

Social Media Media Startups Youtube 136

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Determine Brand Positioning Start by determining your brand positioning. What story does your brand tell? What is your business’s unique value proposition and what sets your company apart from the competition?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JANUARY 21, 2022

Study Best Practices. There are different best practices for every social media platform. Study best practices and learn how to make the most of the unique features on each platform to craft distinct content. Not sure where to start, or even where to look for B2B best practices?

Social Media 318

Social Media Organization Media B2B 318

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

OCTOBER 31, 2023

The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure.

ROI 232

ROI Webinar Metrics Privacy Content 232

Webbiquity

APRIL 19, 2022

They’ll recommend you because they honestly believe you are the best business for the job. Businesses want to work with the best in the business. If a major brand has already worked with you, smaller businesses will be far more likely to trust you. Display the logos of the biggest brand names you’ve worked with.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

The Point

DECEMBER 5, 2023

The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Hi Sally”) is a band-aid at best, and may even increase spam complaints by branding your message immediately as a marketing email. “Hi Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

FEBRUARY 16, 2023

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Marketing Insider Group

JUNE 7, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 113

Advertising Agencies Brand Identity Branding Marketing & Strategy 113

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Practices Media Best Practices 111

SmartBrief - Marketing

MARCH 10, 2024

Tuesdays and Wednesdays are the best days to send emails. For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. However, there are best practices to consider that do not require extensive testing and segmentation. Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Emplifi

SEPTEMBER 21, 2018

Instagram IGTV has arrived - bringing new features and opportunity along with it! This addition was huge, and if you are looking to get started or improve using IGTV, you're in the right place.

Advertising Channels 54

Advertising Channels Practices Brand Identity Branding 54

SmartBrief - Marketing

FEBRUARY 26, 2024

While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Seismic

MARCH 26, 2024

We wanted enablers to leave with practical and strategic tips to help them create a comprehensive plan that leads to impactful learning and enablement efforts. We can expand that definition even further to include other training activities, like offline tasks, practice opportunities, or role playing.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 97

Media Brand Identity Branding Storytelling 97

SmartBrief - Marketing

JANUARY 30, 2024

As any good marketer knows, if you can develop brand affinity for consumers while they’re young, you have a solid chance to retain them as they get older. Last year, SmartBrief conducted a survey among our readers and gathered best practices in multicultural marketing. More than one respondent said nuances are key. “Do

Practices 93

Practices Advertising Agencies Planning Best Practices 93

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. This requires following current best practices and email regulations. Regularly evaluate new email regulations and best practices as they emerge.

Practices 93

Practices Ad Building Privacy Policies Deliverability 93

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. We must always serve the best interests of consumers. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers.

Paid Search Agency 91

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 91

Martech

APRIL 4, 2024

Service mindset The best marketers don’t just sell. What are other brands doing? Because the email database is your brand’s target market, the insights you gain through holistic testing can be applied across your organization. ” A welcome email program is a practical application of this concept.

Email Marketing 85

Email Marketing Effectiveness Work Management Planning 85

Brandfolder

APRIL 29, 2013

Unless you’re running a (super expensive) promoted tweet campaign, it’s always a crap shoot when it comes to how many people you’ll reach on Twitter. But that’s not to say.

Twitter 40

Twitter Practices Brand Identity Branding 40

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Top Rank Marketing

NOVEMBER 7, 2023

B2B influencers are experts in their subject, with practical experience to back up the stories they tell. This time around, we’re featuring insights from over 400 respondents, along with best practices and analysis from some of the brightest marketers around. People like being entertained. The answers were eye-opening.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Oktopost

MARCH 31, 2024

From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program. With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

MARCH 5, 2024

The dream team: How social team structures can support product portfolio marketing According to Dan, “The Nelnet social team sits on the corporate marketing org, and functions like an in-house agency for Nelnet’s various brands—each with different goals and identities on social.” The big misconception about social is that it’s easy.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Many customers will download an app created by a brand they know to make their shopping experience smoother. Mobile commerce offers a huge opportunity for brands to extend their reach, break into new markets, and drive more sales. With mobile commerce best practices, your brand can stay top of mind.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104