Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Few characteristics of an email blast. Let’s see some email campaigns from familiar brands that were ‘blasted’. What did you miss?

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What is a bulk email blast?

SendX

via GIPHY Instead, it would just be called an email blast. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. There is no limit on the minimum or the maximum number of people that should be on your list to qualify the mark of calling it an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Best practices go something like this.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

I will also talk about the email list segmentation best practices. A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. Email segmentation and personalization have replaced the batch and blast technique that used to work a few years ago. Targeted emails have higher open up to 20 to 40% and click-through rates.

How to Improve Your Email Open Rates

PureB2B

Creating marketing emails is a relatively simple task , and the potential cost of a non-efficient email program can be immense, so there’s no excuse for ignoring modern email marketing best practices. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

Positively Influencing Email Open Rates

Cody Ward

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. Even a 1% increase equates to 1,000+ individuals for some blasts. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions.

8 Strategies To Help You Increase Email Response Rates

SendX

One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. In this article, we would be looking at strategies you can use to help you increase email response rates. What Is Email Response Rates? Email response rates are the number of email replies you get back after sending out an email campaign. There are several factors that would determine your email response rates.

What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

In this article, we explain more on what marketing automation is today, its objectives, best practices and the various types of automations across the marketing funnel with the goal of audience engagement, lead generation and customer acquisition. Marketing Automation Best Practices with Examples. Metrics such as open rate, click-through rate and so on, let you know what worked with your subscribers and what didn’t.

PR Pitch Best Practices: How to Write, Target, and Clean up Your List

ClearVoice

Press release best practices: Top 7 do’s. ” This is NOT the best approach. It may not be as easy to track open rates, but mass blasts get sent to junk mail, so figure out a way.

8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing

Circle Studio

Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? The good news is, by following some simple best practices you’ll see unsubscribes go down and your click-through rates go up. Best of all, your emails will have much more impact on clients and prospects alike. Here are 8 best practices to consider. Craft a compelling subject line that gets your emails opened. Open rate.

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

You could also send a text blast to announce a drawing or fun contest you are hosting. It can be a major uphill battle to get your busy, distracted leads to stop what they are feverishly doing, focus their limited attention on your message, open and read it. When they receive a text, almost everyone stops what they are doing, opens it up and reads it immediately. The engagement rate with text messages is off the charts. And if it gets opened, it’s likely to get read.

6 Email Marketing Myths That Aren’t Myths at All

Delivra

A new best practice, a new secret only a few marketers use, or some kind of new strategy makes its way into the conversation. Tuesday is the best day to send emails. Short subject lines lead to higher open rates. Tuesday is the best day to send emails.

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PathFactory’s 5 Best Marketing Campaigns of 2018

PathFactory

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Benchmarking against the average success rate for opt-in emails (1.32%), our success rate was a whopping 4.5%. During each hour-long live webinar, industry experts, customers, and partners discussed best practices, tips, and tricks on how to best leverage major marketing channels including: Email.

Email Deliverability Basics for Everyone

DiscoverOrg Sales

Maybe your open rates aren’t what they were. Maybe your bounce rates are climbing. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. This is the best case scenario- you’ll know whether you have the right address or not. Understanding these rejections and why they happen is the first step to becoming an expert at launching email blasts.

#B2BChannelPanel Round-Up: Email

PathFactory

Find what works best and then continue to test and optimize. If it’s not they won’t open the next one. When we launched a reg email to past attendees it had a 49% open rate and 23% click through rate, which is by far the best performing email we’ve ever sent.

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10 Tips for Killer Email Deliverability Results

eDataSource

Fortunately, you can fix all your deliverability problems by following this handy list of 10 Deliverability Best Practice tips… and by staying in a Holiday Inn Express for a few nights. This really helps with open rates — who wouldn’t want to open an email from Beyoncé? Just blast away and wait for the money to come rolling in. Your email marketing efforts will be useless unless your messages are being delivered to your customers’ inboxes.

The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Personalized messages in the inbox drive 14% higher open rates and 63% better click performance. Given the rate of adoption for email segmentation, it may still be predominantly manual. Open vs. click campaign activity. Contextual email marketing is data-driven personalization delivered at the moment-of-open. Meaning, as the recipient opens the email, the template populates with the most relevant content based on real-time variables.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Those who don’t open the message or take any action will receive message “A1” a few days (or whatever time period you set) later. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Of course, a customized layout can be split-tested, with the best-performing design copied and reused for your next campaigns. Guest post by Igor Zagradanin.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Marketo

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Specifically, we’ll be diving into whether batch, nurture, or trigger is best. Which Earned a Higher Click Rate and Click-to-Open Rate?

Just What Makes An Email Marketing Strategy Best-in-Class?

Aberdeen

While the buyers at businesses are, in some regards, entirely different animals than straight-forward consumers, there are some common truths and best practices that top-performing email marketers adhere to, in both spheres. Some best practices are interchangeable between the two environments, some are exclusive, and some best practices may even be unique to your organization. vs. 4.4%), and a click-through rate that’s 2.3

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Batch and blast" email marketing is dead. higher click-through rate than personalisation in the subject line. higher click-through rate than personalisation in both the message and subject line. Your subject line is the first thing a lead will see and can mean the difference between opening and deleting. Click-through rates by subject line length (characters). Follow best practice.

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Email Isn’t Dead; You’re Just Doing It Wrong

Marketo

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. Sending high-quality content directly to prospects’ inboxes is one of the easiest ways to reach them—you just need to deliver a valuable enough message that they’re excited to open it. With so many emails flying around, people only open and act on emails from brands they trust.

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6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Marketo

The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Does your automation platform track open rates for push notifications and emails? Instead of stressing over time zones and manually scheduling each blast, you can set a message to fire once a given event is triggered and forget it. Sometimes, you have to blast a message to your entire audience without any segmentation or behavioral filtering.

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Part II: Prepping for Holiday Email Sends

Sharpspring

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! Since your recipient cannot open and click an email that they can’t see, it’s imperative to take steps to aim for delivery to their inbox. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

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5 Ways Your Email Platform is Holding You Back

Marketo

And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). They brought some fantastic new things to the table – like instant (if basic) analytics – and did a good job of automating some of the manual processes behind standard email blasts. ESPs are good for sending out one-off campaigns and email blasts. Additionally, sending one-off email blasts can be time consuming and unproductive.

Email Marketing Conversion Rate Comparison

PureB2B

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it. To compute your conversion rate, divide the number of signups or purchases by the total number of successful email deliveries.

Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Marketo

Nearly half of the marketers who participated in a recent Demand Metric/Return Path study reported email open rates of 15% or less, while almost 60% cited click-through rates of 8% or less. Past email clicks or opens. As a marketer, you’ve heard the phrase “email blast.” Putting these three ideas into practice will help you elevate your email game. Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Marketing email open rates continue setting new records despite volume of email sends trending far above pre-COVID averages, and the data shows that salespeople are booking more meetings. Learn best practices for sales enablement in this certification.

3 Ways Marketing Automation Changed My Life

Marketo

Blasting your entire database isn’t relevant or personal. My open rates went from 8-12% to 50%. Click-to-open rates soared from 10% to 45%. The buyer’s journey is their own, but marketing automation has been a pivotal part of my career that enables me to be there along the way to provide relevant touchpoints and the best customer experience possible.

What is the Difference Between Email Marketing and Marketing Automation?

Marketo

An Email Service Provider will only provide you the functionality to send mass blasts and track open rates, but this is not scalable. Because there is no functionality within an Email Service Provider to do any automation or fine tuning of your campaigns, you have to do a lot of manual work to make sure that your email blasts are hitting the right targets at the right time. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Get Out of the Spam Folder and Into the Inbox

Sharpspring

Gone are the days when marketers could blast out emails to randomly purchased bulk lists, just hoping something would stick. yourcompany.com”), and they use key performance metrics – hard bounces, soft bounces, engagement rates, spam complaints, and more – from your past email sends to determine whether your next email will land in the inbox or the junk box. Engagement is measured by factors such as open rates, click-through rates and visits to your website.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. The difference in tactics is like the difference between how a shotgun and a sniper rifle operate: The former blasts away broadly and blindly hopes a few of the pellets hit. Email Segmentation Best Practices. Open Rate.

Why Marketers on Facebook Messenger Will Rule the Engagement Economy

Marketo

These real-life relationships have unspoken rules: you don’t over-message, you don’t beg for attention, and you don’t blast people on all channels at once unless there’s a good reason. It’s the ultimate active channel with unheard-of open rates of up to 90%. The post Why Marketers on Facebook Messenger Will Rule the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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4 Reasons Why Marketing Automation Fails

Marketo

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. This is another case where companies are blasting out unspecialized messages to heterogeneous audiences with limited results.

Part II: Prepping for Holiday Email Sending

Sharpspring

Email practices of holidays past will not get you into the inbox in 2019, but with SharpSpring’s full suite of marketing automation tools and our email expert’s guidance, we think this year could be your best holiday campaign yet! Since your recipient cannot open and click an email that they can’t see, it’s imperative to take steps to aim for delivery to their inbox. Grow your volume over time to prevent overwhelming ISPs with spammy “blast” behavior.

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Marketing Automation, Set It and Forget It

Cody Ward

If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. 10 best practices that utilize marketing automation: Contact Registration – Capture your customer or prospect’s information at every chance you get. Measure how effective you are with engagement metrics such as open rate , click thru rate, and additional actions on your website.

Mobile Marketing: 20 Actionable Tips You Need to Know

Optinmonster

Then 2019 came around and, despite your best intentions, your mobile marketing strategy sat on the backburner. One of the best tools to track your site’s performance on either desktop or mobile is Google Search Console (GSC). Take a look at our mobile landing page best practices.

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Hubspot

Just keep in mind that your subscribers signed up to get the best bang for their buck, then continue to come up with ways to delight them. The truth is, a bump in your unsubscribe rate could be due to super simple -- and easily fixable -- logistical reasons.

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