SendX

NOVEMBER 8, 2019

According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. Track your overall open rates for each campaign, comparing the results to find out which performed best, and then analyzing why this was the case. When it comes to launching the full campaign, use the subject lines and times and dates that performed best in the testing stage.

Open Rate 239

Open Rate Best Practice Rate Practices 239

SendX

MAY 12, 2020

Looking for email newsletter best practices to improve your campaigns? Email marketing is one of the best and most cost-effective marketing channels at your disposal. Here we listed what we consider to be the ten definitive email newsletter best practices, along with examples and tips to take your email campaigns to the next level. Figured out the best day/time for sending to your list? However, it’s worth finding out the best time to send your email.

Newsletter 220

Newsletter Best Practice Practices Best 220

Launch Marketing

NOVEMBER 11, 2020

Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. Using insights into what performed best in your test groups will allow you to distribute the most optimized email to your list.

Best Practice 76

Best Practice Test Practices Email 76

Oracle

FEBRUARY 25, 2019

Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it's glaringly absent in the best practice we see today. This is a gripe about the general state of what has been declared as ABM best practice. Confounding at best, how can ABM platforms ignore email? The single best thing you can do at this point is to ask the right questions. Where's Email in Your ABM Strategy?

Best Practice 186

Best Practice Practices Best Eloqua 186

Advertiser: ZoomInfo

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Best Practice

Influitive

NOVEMBER 5, 2015

Here are 7 referral program best practices that will help you tap into your loving customer base to generate a consistent stream of high-quality referral leads. Before asking your best customers to refer, you need to make sure you’ve created a meaningful, long-lasting relationship with them. Rewards and recognition are the best way to solidify your relationship with your advocates and keep them interested in sending you more referrals.

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Best Practice Practices Best Customer 193

Liveintent

OCTOBER 28, 2020

The fight does not end there though, because even the best seasonal campaign ideas can flop if they aren’t brought to life by the right ad creative. Spice up your ad creatives and stand out within the email environment with these best practices: Use customized messaging.

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Best Practice Display Practices Best 87

Marketing Insider Group

JANUARY 29, 2019

The post 9 Best Practices for Optimizing Your Calls to Action appeared first on Marketing Insider Group. Content Marketing best practices call to actionYour calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions.

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Best Practice Practices Optimization Best 154

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Search engine advertising” does beat out “organic search” by a little, but SEO comes in very close, and is among the best sources of traffic for high-quality leads overall. Actually, landing pages obey pretty much all of the standard best practices for SEO for other types of content.

Landing Page 179

Landing Page Best Practice Optimization Practices 179

Act-On

APRIL 26, 2018

Email Marketing email email best practices email marketing email unsubscribes unsubscribesSo, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail.

Best Practice 132

Best Practice Practices Email Best 132

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Best Practice

Act-On

MARCH 26, 2020

Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

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Best Practice Practices Companies Best 131

Act-On

NOVEMBER 29, 2018

Maximize your deliverability with this Holiday Email Best Practices checklist. Deliverability Email Marketing bank credit union deliverability email best practices email marketing finance industry holiday marketingDon't let your emails get lost in the inbox this holiday season!

Best Practice 109

Best Practice Practices Email Best 109

Webbiquity

SEPTEMBER 10, 2020

Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice. A professional SEO services company can walk you through the process, and also execute these best practices on an ongoing basis.

Best Practice 179

Best Practice Practices Organization Organic 179

Oracle

MAY 18, 2018

Netflix’s famous algorithm challenge awarded a million dollars to the best algorithm for predicting user ratings for films. That's no easy feat, which is why we're presenting you with seven machine learning best practices. Putting your model into practice might longer than you think. Start with a Business Problem Statement and Establish the Right Success Metrics Starting with a business problem is a common machine learning best practice.

Best Practice 166

Best Practice Practices Best Sample 166

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Best Practice

Oracle

MARCH 31, 2020

1 goal with any crisis messaging is to address the burning questions that your customers have and to demonstrate that you’re doing your best to address their needs and that of your employees. ” For disasters that can’t be forecasted and during ongoing disasters such as the COVID-19 pandemic, use your crisis messaging to address other questions such as: What’s the best way to get information on how your business is affected? They may not be at their best.

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Best Practice Practices Best Deliverability 147

Marketing Insider Group

NOVEMBER 9, 2020

It involves sharing thoughts about emerging technologies and practices, and the key changes that are shifting the goals in the industry. The post Exploring Virtual Event Content Types & Best Practices appeared first on Marketing Insider Group.

Best Practice 175

Best Practice Practices Best Content 175

Oktopost

AUGUST 9, 2020

This marketing practice is called employee advocacy. But back to the personal benefits: marketers make some of the best advocates. Beyond your corporate policy, the best practice for any employee advocate is to think twice about the reception of a certain post.

Best Practice 85

Best Practice Practices Best Hashtag 85

Optinmonster

MAY 6, 2020

That’s why, in this article, we’ll go over 15 eCommerce user experience best practices you can start using today to turn more traffic into sales. To create a better experience for your visitors, and increase your bottom line in the process, let’s take a look at 15 eCommerce UX best practices. 15 eCommerce User Experience Best Practices. It draws the visitors’ attention to your best products or offers.

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Best Practice Ecommerce Practices Best 83

Advertiser: ZoomInfo

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Best Practice

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Your sales team can be your best employee advocates. Employee advocacy can be one of the most effective ways to build your employer branding strategy and leverage it to get your social recruiting the boost it needs to reach the best talent. Table of Contents.

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Best Practice Practices Best B2B 91

Oracle

MARCH 8, 2020

Here are some best practices to follow to ensure your subscription business is making the most out of its loyalty program. Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year.

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Loyalty Best Practice Practices Companies 129

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Keep in mind that this kind of gate is best suited for mid-funnel video content.

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Best Practice Practices Video Best 71

Act-On

FEBRUARY 4, 2020

Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results. Marketing Strategy

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Best Practice Practices Best Help 109

Advertiser: ZoomInfo

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Process

KoMarketing Associates

SEPTEMBER 10, 2019

They have fully established an average of two eCommerce organizational best practices but have yet to reach full maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured. The graphic below shows what Forrester’s five B2B ecommerce best practices are, and what percent of each B2B group has adopted them.

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Best Practice Benchmark Ecommerce Practices 138

Higher Logic

JANUARY 7, 2021

The post Email Deliverability Risks & Best Practices: Avoid the Danger Zones appeared first on Higher Logic. Dive into key email deliverability risks and best practices like authentication, permission, engagement, reputation, and consistency to improve your delivery rate.

Deliverability 71

Deliverability Best Practice Permission Practices 71

SendX

MAY 14, 2020

I will also talk about the email list segmentation best practices. Source: Email list segmentation results When is the best time to start email segmentation? Email List Segmentation Best Practices Image source: emailmonday.com Here are effective ways on how to segment your email list to increase ROI. In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation.

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Best Practice Segmentation Practices Email 163

Oracle

FEBRUARY 22, 2019

Recently, Peter sat down with Keith to chat about one of Keith’s pet peeves, the term “best practices.” I’ve got an interesting topic teed-up for a short-session at MCX on getting customer perspectives on “ best practices ” and what they mean in the customer’s own environment. Keith: The term “best practices” is something we trip over all the time, given its different orientations in people’s minds.

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Best Practice Practices Best SME 157

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This best practice guide covers a variety of elements surrounding successful webinar strategy and execution

Best Practice

Oracle

MARCH 25, 2020

These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they use automation properly and to their best effect: Set Goals. Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts?

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Best Practice Marketing Automation Practices Automation 177

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place. Either of those guides will show you what you need to know to build a successful email marketing practice. Email Marketing Best Practices for List Building.

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Best Practice List Build Practices 81

TrueInfluence

JANUARY 1, 2021

B2B brands interested in growing as organizations should look to best practices in integrated marketing communication (IMC) for their revenue strategies. Success in integrated marketing campaigns rests on how well you use best practices to reach your target audiences across platforms.

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Best Practice Practices Best Fulfillment 61

Act-On

FEBRUARY 17, 2017

Below, Kordek and other thought leaders join the party to offer their best practices for building an effective subscriber list. Always give people a ‘Next Best Thing to Do.’ Deliverability Email Marketing best practices deliverability subscriber listBuilding subscriber lists is an essential part of email marketing, but it can be a daunting undertaking.

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Best Practice List Practices Best 167

Advertiser: ZoomInfo

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Forrester

Webbiquity

MARCH 28, 2019

One of the best ways to do this is by encouraging feedback. The post Four Best Practices for Customer Retention appeared first on B2B Marketing Blog | Webbiquity. Guest post by Lewis Robinson. Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one.

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Best Practice Practices Customer Best 209