8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.


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Surprises in the 2019 Demand Gen Benchmark Report


The findings of our 2019 Demand Generation Benchmark Survey contain some surprising information that may persuade you to adjust your own tactics. Are you confident in which content works best for each stage of your marketing funnel? Here’s a rundown of the biggest surprises in the 2019 report. What does that mean for top-of-funnel tactics? What is surprising is the rise in popularity and success of different tactics, including content syndication.

How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]


Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! The Net Promoter Score, or NPS, is a customer satisfaction metric that measures, on a scale of 1-10, the degree to which people would recommend your company to others. Just how loyal are your customers?

Why B2b marketers must leverage ratings and reviews for growth


Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Creating user-generated content can boost the effectiveness of the ad campaigns.


B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

B2B Lead Generation

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. This indicates the importance of relevant educational events and online content for lead generation.

NPS: What is a Net Promoter Score and Why Should You Care?


Word of mouth is incredibly influential. In fact, 74% of consumers say word of mouth is a key factor when it comes to making purchasing decisions. This can be a good indicator of both customer satisfaction and loyalty.

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. The Membership Marketing Benchmarking Report from Marketing General Inc. Word-of-Mouth Recommendations. Developing a growth strategy for your association takes time.

Critical Components of an Effective Account-Based Marketing (ABM) Strategy


The benefit of that engagement is far greater than simply higher sales volumes. When using an effective account-based marketing (ABM) strategy, top customers will introduce you to new consumer growth through word of mouth of their excellent customer journey.

7 Sales Software Tools To Help You Dominate Your Industry

Marketing Insider Group

To stay ahead of the curve, you need to adapt to new techniques and approaches. For 21st-century businesses, a common solution is the introduction of sales software. Technology can accomplish a lot of work in very little time, working even when you’re not.

Peace of Mind as a Key Dimension for Measuring Customer Experience

Measure Up Marketing

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. More and more companies realize that they are competing on the basis of customer experience. But, it is not a measure of experience or the quality of experience.

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Evaluate the specific results of campaigns that will enable you to improve. That means acquiring some of the skills data scientists bring to the game. Read on to learn which metrics should carry the most weight in charting the success of your brand.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

B2B Lead Generation

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Creative B2B Marketing Ideas for Small Business Success


When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Learn more: How to Assimilate competitive Benchmarking in Social Media. Represent the best interests of their employer. Prologue.

How B2B brands approach Twitter


Social media has become a bit of an obsession for me. I’m the technology equivalent of a bird watcher. I call them ‘Twitologies’ and I’d like to share an outline of them here. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. And after more than 250 interviews with client-side readers we had a solid benchmark. Consumer marketers envy @cocacola’s score of 72.

Net Promoter Score for Recruiters and HR Professionals


We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. The metric is based on how employees answer one question: “On a scale of 0 to 10, how likely is it that you would recommend this company as a place to work?” Simply subtract the percentage of detractors from the percentage of promoters.

Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The result is the LSM Benchmark Report. Social content influences 78% of purchase decisions. The moving parts of LSM.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. So, in other areas of marketing, you measure cost per impression – how many people the message reached – which basically rolls up all of the retweets, comments, clicks and fans.”.

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus


The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different.


How I delivered 230% more demos in a month with 60% less budget


But I would bet that I have a couple of surprises in here for you — ideas that you’re not thinking about, but should be. I’m going to walk through a series of scenarios and activities that ultimately led to these exact results for our company, Metadata, between March and April of this year.

The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

Demand Generation is one of the most critical components of B2B Marketing. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx. The Critical Ingredients Of Effective Demand Generation. This article reviews some of those best practices which provide a recipe for you to create a repeatable and predictable revenue generator. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth.

Account-Based Marketing + Inbound Marketing = Best B2B Marketing Strategy?


Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts. 92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts.

How Omnichannel Reputation Management Assists in B2B Branding


Omnichannel reputation management (also sometimes referred to as rep management or Online Reputation Management (ORM)), is the practice of shaping the public perception of personas & organizations by influencing information about the brands – primarily done online (though offline methods are still prevalent but not as significant as the online ones). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.


8 Marketing Takeaways from Behavioral Economics

Content Standard

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. The psychological pain from losing is twice the amount of the pleasure of a gain.

The Importance of Keeping Your SaaS Product Lean

Whale Pages

The Importance of Keeping Your SaaS Product Lean. WhalePages was recently fortunate enough to chat with Dan Makarov, the Co-founder of Bird Eats Bug , about his SaaS company’s journey so far. On top of that we set ourselves a goal of 50 installs by September 1st.

How to Create an Effective Social Media Content Strategy


In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. An effective content strategy on social media holds the key to align your goals with the pain points of the customers to optimize your revenue goals. Introduction.

How to Make Money as a Freelance Social Media Manager


Working as a freelance social media manager can provide a lot of freedom. Whether you’re an established social media manager interested in becoming a freelancer, or a business looking to hire one, we’ve outlined the rates, best practices, and key requirements of the role below.

10 Tips for Building B2B Marketing Campaigns


Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts.


Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation

Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ). That’s why I interviewed Mack Fogelson ( @mackfogelson ), the CEO of Genuinely , a consulting and training company.

3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. There’s an endless list of tactics you can try, but one of the quickest and most sustainable ways is to demonstrate your association’s value with an online mentoring program. Chances are that not every professional in your field is a member of your association.

Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. She explains that the voice of the customer is now incredibly strong and has reshaped the buyer’s journey. It was a decade where the power of madmen faded.

Images and Stories Inspire Us to Travel


Photo courtesy of Tupelo.net. When you see an image of a beautiful location or hear a great story about a destination, your natural response is to want to experience it yourself. The first step in that experience is often looking at the pictures of other travelers and reading their thoughts, opinions and narratives of their experiences. In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement.

How Ecommerce Marketers Can Successfully Compete With Amazon


The online shopping behemoth sells everything, delivers in days (or even hours, depending on where you live), and offers a peace of mind that new brands or unvetted competitors simply can’t match. Currently, Jeff Bezos’ brainchild owns 45% of the ecommerce market share.

25 Lead Generation Best Practices For 2020

Unbound B2B

According to research, 81% of a prospective customer’s time is spent on online research. Note that each of these questions corresponds with each letter in the acronym: Specific: What exactly do I want to achieve? Example of a smart goals: Generate 1000 new leads in 30 days.

How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. It is possible & some of the most successful content marketers have been doing this for years now.

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. 61% percent of businesses say that lead generation is their biggest marketing challeng e.

A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. When considering a purchase, 83% of people trust recommendations from family and friends. Nowadays a lot of that conversation is taking place online. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Marriott was one of the first travel brands to join Snapchat.

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