Why B2b marketers must leverage ratings and reviews for growth


According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Prologue.


Creative B2B Marketing Ideas for Small Business Success


When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Learn more: How to Assimilate competitive Benchmarking in Social Media. Also, customer loyalty programs materialize in the form of word-of-mouth marketing (WOMM).


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Tips for Building B2B Marketing Campaigns


Perfecting at building B2B marketing campaigns requires constant testing, benchmarking, quantification & optimization of marketing tactics to orchestrate things for the marketers to achieve their bottom-lines. Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. B2B digital marketing also requires benchmarking outside the industry’s prototypical norms. Prologue.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors


Read more on: How to Assimilate Competitive Benchmarking in Social Media. Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM).

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus


Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM). The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis.

10 Best B2B Marketing blogs for Entrepreneurs


B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media.

7 Reasons to Use Content Marketing for the B2B Lead Generation


Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . Influencer marketing also triggers positive Word of Mouth Marketing (WOMM), which further bolsters the Return on Investment (ROI) for the marketers. Prologue.


How Omnichannel Reputation Management Assists in B2B Branding


Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Invest in Reputation Management Tools : Several online reputation management tools are available for marketers which allow them to create custom reports & monitor & competitively benchmark their online reputation management strategies on websites such as Yelp, TripAdvisor, etc. Prologue.


How to Build Customer Loyalty with Content Marketing


Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM).

How to Optimize the Cost of B2B Marketing


Test-running the social & off-line campaigns from time to time & benchmarking them against the best competitors & even the best relevant practices outside the industry helps the marketers in planning out the strategies of optimization of the omnichannel campaigns. . Client retention helps in forming the loyalty loop for bringing in new customers by positive WOMM, as well as in pitching new supplementary products to the existing customers.


Why Content Distribution is the Perfect Marketing Strategy


Marketers can follow guidelines and industry benchmarks on the best time to post & share content. Competitive benchmarking is also essential when one thinks of perfecting his content distribution strategy.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Several academic pieces of research advocate the proven effectiveness of WOMM in driving sales conversions & in managing brands’ reputations through omnichannel marketing endeavors. Prelude: B2B marketing is an ever-evolving field.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers


In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. Also, competitively & otherwise benchmarking the industry helps in gaining deeper insights into topics of relevance for executing viral content marketing.

Viral 40