Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized. So how can you make sense of it all?

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

SmartBug Media

APRIL 11, 2022

Think of this as raving fans, word-of-mouth marketing, or going viral. When creating goals, remember to look at year-over-year (YOY) benchmarks to ensure your goals are both challenging and realistic. Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. In most cases, an integral part of a social media audit is checking to see how your presence benchmarks against competitors, in terms of engagement and following. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

RebelMouse

JULY 19, 2022

This data also allows you to benchmark your articles of various lengths against our global averages. While the Average Engaged Time for 500 word articles is in line with recent global engagement benchmarks , the difference between a 500 word article and a 2,000 word article is nearly 30 seconds of engaged time.

Optimization 52

Optimization Advertising Benchmark Loyalty Viral Marketing 52

KoMarketing Associates

NOVEMBER 30, 2017

While not every organization will have “viral” link building content , it is unlikely the business archive is completely devoid of material. Finally, when getting the link building plan off the ground, make sure to have measurable benchmarks in place. Understand Your Content Assets. Execute, Report, and Evaluate.

Link Building 169

Link Building Planning SEO Ad Building 169

6sense

OCTOBER 20, 2020

With more and more companies digitizing, and account engagement as the new benchmark, sales and marketing teams require different metrics to gauge account-based program success,” said Viral Bajaria , CTO and Co-founder of 6sense.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Report Top of Funnel 62

6sense

DECEMBER 10, 2021

Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time employee headcount. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Biznology

MAY 13, 2015

Glen Kushner will provide a framework to measure Paid, Owned and Earned Media, and determine the impact of conversations, viral commenting and sharing, including: Did you mobilize Advocates to influence other consumers’ decisions? How does your content perform relative to industry benchmarks?

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. They normally have friends/peers in their network who will also help content become viral within a specific industry. • High Reach. • 100 Posts+ per month. • Low Post / Share Ratio. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

MARCH 26, 2013

The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach. Viral reach corresponds to the number of people who have seen one of your posts from an action taken by one of their friends (like, share, comment).

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Vidyard

JUNE 15, 2020

Tactics that don’t go viral within the sales culture underperform. Explain the certification process, how you’ll benchmark and measure success, and the importance of having everyone contributing and learning at the same time. The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Optinmonster

DECEMBER 28, 2023

Across most industries, the acceptable benchmark for email bounce rate is 2%. You can do that organically by making your content go viral or by paying for social media ads. The average email unsubscribe rate across all industries is 0.26%. Brands that send too many emails usually have a higher unsubscribe rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JUNE 22, 2020

Here are some of my observations of the individual benchmark scores: Website performance has decreased over the past five years. Performance was the only benchmark metric that decreased in five years. Marketers care about SEO, and this has led to significant progress in the SEO benchmark since 2015 — a 52% improvement.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Martech

DECEMBER 6, 2021

As mentioned at the outset, thanks to the timing of our global environmental summits and the general sense of anger around the topic, sustainability benchmarks are something that retailers should be prepared to message out. Top gifts consumers crave.

Differentiation 102

Differentiation Research Brand Identity Branding 102

Sprout Social

FEBRUARY 18, 2020

The internal Engagement Report benchmarks how well your company is doing against similar companies in reply rate. You’ll be able to benchmark your current response times and set goals for better ones. Monitoring keeps your brand on top of messages before they might become viral for the wrong reasons. Are your efforts paying off?

Social Media 136

Social Media Brand Identity Branding Media 136

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit. Join RebelMouse for more viral moments. Happy viral moments, Rebels! Consider doing an ICYMI follow-up post on social.

Viral Marketing 41

Viral Marketing Blast Campaigns Content Social Networks 41

Sprout Social

APRIL 4, 2023

In general, short-form video content works well for brands and is the most engaging type of in-feed content according to Sprout’s Content Benchmarks Report. You can discover the best times by looking at the analytics on your social profiles, or using Sprout Social’s viral post technology to determine the best time to post for your audience.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Content Standard

OCTOBER 16, 2018

Despite its original reputation for “ viral ,” one-off video sensations, success within the current YouTube landscape comes through offering audiences frequent, episodic updates. The three most important metrics for videos you distribute on YouTube are: Video Views: Video views per individual video asset. Recommended for you.

Distribution 100

Distribution Youtube Facebook Video Marketing 100

NuSpark Consulting

SEPTEMBER 30, 2012

What’s not judged by these guys is the quality of your content and the engagement/virality rates that can lead to website visits. Caution- there are no ideal benchmarks here. Question: Are My Posts Viral? Answer: (People Talking About This/Organic Reach) x 100 = Post Virality Rate. . Every business is different.

Social Media 100

Social Media Analytics Media Viral Marketing 100

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. They benefit SEO : High-quality earned links are extremely valuable in today’s world of SEO.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. Average Engagement for Different Lengths of Video Chart via the 2021 Video in Business Benchmark Report. Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JULY 30, 2019

If you’re using these metrics as benchmarks for your brand, it’s important to understand the difference between reach and impressions. For a post with a high reach count and high engagement rate, it’ll likely mean that the content went viral via Retweets and Shares. Campaigns come and go, but your brand is forever.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Digilant

MARCH 23, 2021

Create a brand benchmark. Look at the platform, the number of followers, the frequency and consistency of when they post, and what goes viral. Focusing on customer expectations and needs is key. Analyze your customer reviews and the customer reviews of your competitors to gain insight on market gaps and what the competition is doing.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Content Marketing Institute

MAY 22, 2018

Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. CuteAnimalTweetOff sparked by fan of aquarium created national conversation.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Vidyard

JUNE 15, 2020

Dan Wardle Vidyard VP of Revenue Tactics that don’t go viral within the sales culture underperform. Explain the certification process, how you’ll benchmark and measure success, and the importance of having everyone contributing and learning at the same time.

Video Marketing 65

Video Marketing Response Rate Cold Calling Hubspot 65

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content. A brief explanation of each course creator accompanies their first mention on the list.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Outbrain

MARCH 15, 2021

The good news is, you don’t have to go viral to get your content shared – nor do you need to write the perfect blog post every time. In this native video case study , the advertiser achieved a 49% completion rate, compared to the industry benchmark of under 30% for desktop and under 15% for mobile. Don’t forget to repurpose your video.

Sales Qualified Leads 40

Sales Qualified Leads Content Case Study Case Studies 40

Sprout Social

AUGUST 1, 2019

Viral impressions: The number of times any organic content associated with your Page was shared by third parties, and subsequently generated impressions of your Page. Why it’s important: If you manage multiple pages, you can benchmark and compare your performance across all of them. Facebook Stats by Page. Do you post more frequently?

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz? Let’s brainstorm.

Sales Management 90

Sales Management ROI Planning Work Management 90

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Benchmarking Assessment.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Martech Advisor

NOVEMBER 22, 2019

Consider these as your benchmark while investing in a social media automation platform. BuzzSumo makes it easier for marketers to keep track of viral content and measure its relevance as well as performance. This helps marketers leverage the real-time value of viral and trending content. Content Publishing.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

NuSpark Consulting

JUNE 24, 2012

When using Google+ for lead generation be sure to find pictures, charts, graphs and other relevant visuals to share on your page as this is the best way to share your message virally. Set benchmarks and goals in your analytics so you can know where you are and where you are going with your social media and online exposure.

Google 100

Google Adsense Business Social Media 100