SmartBug Media

NOVEMBER 29, 2023

Let’s explore how using HubSpot Benchmarks can help you do this and stand out from the crowd. Why Is Benchmarking in the Senior Living Industry Important? Let’s dive into how HubSpot Benchmarks supports communities and improves your bottom line. What Is HubSpot Benchmarks and How Can It Help You?

Advertising Benchmark 64

Advertising Benchmark Hubspot Top of Funnel Communities 64

KoMarketing Associates

SEPTEMBER 21, 2021

Vidyard conducted its “2021 Video Benchmark Report,” and data suggested that most marketers (34%) only have “basic” video content effectiveness measures in use. Nearly 65% of marketers noted the importance of accessing video-viewing data to qualify leads, engage prospects, and influence deals.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. What’s yours? Utilize social analytics reporting tools to gather data.

Social Media 135

Social Media ROI Media Cross-Selling 135

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. With clear goals, target audience definition and insights from a competitive benchmark, your email newsletter is ready to take shape.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Only B2B

APRIL 10, 2024

Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert. Benchmarking Your Success: Where Do You Stand? But ignoring MQL altogether is a costly mistake.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels. Get MarTech! In your inbox.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

The Point

OCTOBER 11, 2022

I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks. You can download the complete report (registration required) here.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . To view the full report and research findings, please visit: [link] . About the 2021 State of Sales Forecasting Report.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

APRIL 10, 2024

And while digital marketing was once seen as innovative, it’s viewed as mandatory today. Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. What is Dynamic Marketing and Why is it Beneficial?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

APRIL 5, 2022

To view the individual post performance of each video, click on one of the metrics visible under each post. This will open a more detailed view of all the metrics associated with the video. Another option is to view these metrics from your video library. Then select “View insights” to open up the detailed metrics page.

Advertising Benchmark 128

Advertising Benchmark Facebook Video Marketing Cost Per Click 128

Webbiquity

JANUARY 23, 2024

This requires accurate benchmarking through competitor analysis. Run customer surveys and benchmark them against your social listening data. You should also benchmark your social listening results for a specific period and compare them to industry standards. Every brand is trying its best to attract more customers.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Martech

OCTOBER 25, 2023

Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis.

Impressions 101

Impressions Campaigns Cost Per Thousand CPM 101

Top Rank Marketing

FEBRUARY 26, 2024

Incorporating influencers and a fun metaphorical theme, the campaign drove more than 23,000 video views while beating page view benchmarks by almost 350 percent. #5: In this environment, marketers are under pressure to drive impact and bolster the pipeline. 5: Connects marketing activities to business impact and revenue.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns. According to Statista, it would increase to $107 billion in 2026.-

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

KoMarketing Associates

JUNE 16, 2021

Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

Martech

OCTOBER 25, 2023

Overall, the ads surpassed ODR benchmarks set for charity-based campaigns. Other results included 17% increase in likelihood to recommend; 23% among 18-34 year olds Two-thirds of viewers had a positive response to the creative — 8 percentage points above non-profit campaign benchmarks. In-Video is priced on a rate card CPM basis.

Impressions 91

Impressions Campaigns Cost Per Thousand CPM 91

Parse.ly

MARCH 30, 2023

Set benchmarks based on existing content so you can easily compare the two data sets later. Learn more about setting goals and establishing benchmarks in our Metrics for Content series. There, you can filter by your AI-assisted tag to view the conversions associated with AI tags. Use the data collected and analyzed by Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Benchmark Email

MARCH 6, 2024

While these are undoubtedly important metrics, they provide only a partial view of your email campaign’s overall performance.

Click Rate 52

Click Rate Advertising Benchmark Email Campaigns Email Marketing 52

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. 86% of views of business-related videos take place on desktop browsers. The most popular viewing time.

Trends 158

Trends Video Marketing Correlation Business 158

Benchmark Email

NOVEMBER 22, 2021

Many email marketers view a op as proof of success. If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with… The post Opt-In Email Marketing: How to Create Permission-Based Email Lists appeared first on Benchmark Email. But how many of those email addresses have actual value?

Opt-in 122

Opt-in Email Marketing Advertising Benchmark Marketing 122

Brandwatch Marketing

OCTOBER 25, 2023

It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks and troughs, as well as any anomalies.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. These insights are useful for comparing and benchmarking your performance. It allows you to benchmark your social performance against your top competitors so you can truly understand your brand’s social health.

Analysis 90

Analysis Marketing AI Examples SWOT 90

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Sprout Social

FEBRUARY 8, 2024

Competitor mapping involves using competitive benchmark data to help you make decisions about the business, and gain intelligence about your competitors’ strengths and weaknesses. For example, monitoring competitive benchmark data can help you set realistic goals and metrics.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. Essential Email Marketing Drip Campaigns and Benchmarks There are several common email marketing drip campaigns that e-commerce brands use to engage with their customers and drive sales.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Automation can handle menial tasks like gathering and segmenting data, giving you a clear view of the information you need to make decisions.

Top of Funnel 61

Top of Funnel Work Management Funnel Advertising Marketing Management 61

QuanticMind

MAY 30, 2023

DETAILS TIME: July-December 2022 GEO : Chicago, Peoria, Rockford & Champaign-Urbana AUDIENCE: : English & Spanish speaking parents with children aged 0-5 APPROACH: Hyperlocal Targeting CTV Streaming Audio YouTube Private Marketplace (PMP) Deals Machine Learning Optimization (MLO) RESULTS: 74% VCR ( Benchmark: 68% ).12%

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Martech

APRIL 5, 2024

Once you have a holistic view of your martech stack and how it can help optimize processes, it is time to match these processes and the features offered in the stack. Martech platforms define their usage level using different metrics and benchmarks. Can they be linked to make sharing data easier and improve marketing?

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Benchmark your social performance. What if you then learn that your top competitor has quadrupled their engagement over the same period?

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. Engagement and Viewing Time. The average viewing time is 57 minutes. While viewing time will vary, a good benchmark is 29 minutes.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

JANUARY 30, 2024

The results have been impressive: “We ended up 13xing our views on our videos period over period, and are getting more quality site visitors than we used to,” writes Henderson. The benchmarks for view rate are at industry average and above the benchmark from Google. so this ended up being a successful shift.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

MarketMuse

JANUARY 21, 2022

Francis Brero shares his views on fractional revenue attribution and its use as a benchmark in measuring content success or making marketing decisions.

ROI 87

ROI Advertising Benchmark Content Webinar Metrics 87

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Sprout’s 2023 Content Benchmarks report is a good resource for understanding how you stack up against industry benchmarks. How do you compare?

Webinar Metrics 102

Webinar Metrics Tips Marketing AI Social Media 102

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. unique users in the UK.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Launch Marketing

NOVEMBER 15, 2023

Top-performing B2B blog posts earn an average of 100 social media shares and 50 organic search views every month. However, you shouldn’t necessarily abandon a low benchmark social media channel. While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

chiefmartech

NOVEMBER 10, 2022

On December 6 at 11am EST — 5pm CET and 8am PT — Frans Riemersma and I will give the most authoritative view of the current state of martech, the key trends that will define the industry in 2023, and recommendations for how to thrive in this hypercompetitive, tech-powered marketing environment.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Martech

OCTOBER 2, 2023

Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. All customer data should be viewed by the company only and comply with data privacy and data security best practices and directives.

Work Management 107

Work Management Paid Search Agency Marketing Management Advertising Benchmark 107