ClickZ

JUNE 13, 2020

Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals. 30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. Mobile marketing.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

ANNUITAS

JANUARY 31, 2023

Plus, ANNUITAS’ deep expertise in financial services, technology, healthcare/life sciences, manufacturing/industrial, media and education means I have an almost horizontal set of data that can help go-to-market leaders of all shapes and sizes, across nearly all verticals.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

DotDigital

NOVEMBER 8, 2021

Not only is it the preferred channel for businesses across every industry and in every vertical, but it’s also the channel of choice for customers and users around the world. Why are benchmark reports important? What can you learn from email marketing benchmark reports? Dotdigital Global Benchmark Report 2021.

Advertising Benchmark 52

Advertising Benchmark Statistics Verticals Marketing Report 52

Buffer

NOVEMBER 8, 2018

Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. In an effort to make this research even more interesting and valuable, we looked at four unique verticals to compare a variety of data points such as completion rates, posting frequency, and more.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

BenchmarkONE

JUNE 25, 2020

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Using their tips can help you benchmark your processes and outcomes and help you create your own success stories to keep you moving forward.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Tomorrow People

FEBRUARY 2, 2018

Phase: Research Who’s involved : Project sponsor, project lead, thought leaders, sales, vertical owners Duration: A full day Goal: Three things: Buyer personas, verticals, messaging and value proposition. Make sure you’ve got your sales and vertical teams there to answer any questions. No detail is too small.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Your product or company are in supporting roles.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

Litmus

SEPTEMBER 13, 2022

but, that can vary dramatically across verticals. . To assess your email click-through rate’s success, you should also consider other factors like: Email click-through rate benchmarks in your industry. By setting and measuring benchmarks your brand deems valuable, you can optimize your strategy accordingly.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Litmus

APRIL 13, 2021

Some are up-and-comers; some specialize in serving organizations in a particular industry vertical; some offer special functionality; some offer email as part of a much larger service. Benchmark Email. Vertical Response. It’s a rich and diverse landscape. Anthology (formerly iModules). Aventri (formerly etouches). Bloomerang.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Know what’s essential to have.

A/B testing 98

A/B testing Work Management Multi-Touch Attribution Marketing Management 98

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. Marketers across verticals can drive improved results in both email and mobile marketing performance in the coming years by keeping the following trends in mind.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

markempa

JULY 6, 2017

Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Write your criteria for lead routing (territories, vertical focus, product interest, etc.). Territory performance (benchmark and compare performance). According to Forrester, top performers convert 1.54% of leads to revenue.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

LeanData

NOVEMBER 8, 2022

Breaking into new markets, industry verticals and/or segments. Pro tip: understand your ideal customer profile (ICP) and use it as a benchmark with which to compare your target accounts. . Common goals of ABM initiatives include: Introducing a new product, solution or service to the market. Increasing share in an established market.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Martech

DECEMBER 21, 2022

A strategic marketing management process aims to accomplish the following: Market analysis : Conduct a market analysis to determine how well your business is positioned within a particular vertical and how your competitors are performing. Measuring the results from marketing management.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Planning 98

Seismic

JANUARY 7, 2020

Guest article by Bobby Martin, CEO & Co-Founder of Vertical IQ. And this is where I got the idea that would eventually evolve into Vertical IQ. With actionable, easy-to-digest content covering more than 500 industries, Vertical IQ quickly turns you into an industry expert, helping you land new business and retain existing clients.

Ideal Customer Profiles 58

Ideal Customer Profiles Personalization Verticals Work Management 58

SmartBug Media

OCTOBER 1, 2020

Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Depending on whether you’re a high-growth company or a company in a mature vertical, this will often dictate your marketing budgets.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Sword and the Script | B2B

SEPTEMBER 29, 2020

Vertical markets also seemed to matter: “Oddly, companies offering marketing products were the slowest, at 12 hours, 26 minutes. It’s pretty hard to measure the ROI of marketing – especially if the organization is incapable of responding to leads. IT purveyors were second-slowest, taking 10 hours and 47 minutes.” Give our services a try.

Relevance 97

Relevance Email Marketing Paid Search Agency B2B Marketing 97

6sense

DECEMBER 10, 2021

Fueled by a twofold increase in the company’s customer base and a retention rate that exceeds industry benchmarks, 6sense achieved 100% revenue growth for the third year in a row while more than doubling its full-time employee headcount.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Martech

MARCH 4, 2022

Similar companies in the same vertical probably have similar CPAs to act as benchmarks, O’Connor continued. He offered the example of an ad campaign where five different channels were engaged. Two are productive, three are not. What is working in the first two channels?

Cost per Acquisition 106

Cost per Acquisition Top of Funnel Cost CPA 106

Salesforce Marketing Cloud

NOVEMBER 16, 2021

Furniture continued to see strong performance, logging the greatest growth compared to all other verticals at 59% year over year. Are you ready to benchmark yourself against your peers? This battery of benchmarks provides a deep look into the last nine quarters and the current state of digital commerce. Canada, U.K.I.,

Peer-to-peer 98

Peer-to-peer Pricing Price Statistics 98

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. Find out what they had to say in our benchmark report, “The B2B Tech Buyer’s Journey: New Insights, New Influences.”. In a sector that shows no signs of slowing down, things change often and fast.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. In the benchmark, B2B marketers said: While duplicative or redundant content is wasteful, I’m even more concerned about the 56% of marketers who lack complete visibility into other departments’ campaigns and content.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Hubspot

AUGUST 6, 2019

A recent Sales Benchmark Index survey of almost 800 new hires revealed that more than two-thirds were disappointed by their first day. The project serves as a benchmark for new hires. Cover the main stages of the sales process and conversion rate benchmarks (i.e., Create vertical-, role- or territory-specific trainings.

Training 83

Training Marketing Management Hubspot Advertising Benchmark 83

Contify

DECEMBER 16, 2019

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals.

SWOT 52

SWOT Verticals Landing Pages Curation 52

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Outbrain

FEBRUARY 8, 2022

times the campaign benchmark. With Outbrain, Leroy Merlin achieved its goal of awareness and traffic quality, reaching more than 34,000 new users and nearly halving its cost-per-session benchmark. Read Switzerland Tourism success story. Royal Canin. Read Leroy Merlin success story. Read Ogee success story. L’Oréal Paris.

Cost per Acquisition 36

Cost per Acquisition CPA Best Practices ROAS 36

Zoominfo

AUGUST 26, 2021

Shift that priority to your business developers when your immediate plans involve some of the following: You’re expanding into new industries or targeting new verticals (e.g., Get Industry Benchmark Data. In these instances, all signs point toward enlarging your sales team and perhaps even toward refreshing your sales methodology.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Marketing Interactions

SEPTEMBER 26, 2022

Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Just as there are pivots on personas as related to the size of the company and vertical and use case, your ICP will vary given your GTM strategy.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Influencer Marketing Statistics for Fashion and Beauty The fashion and beauty influencer marketing sector stands out amongst other verticals.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. The findings showed notable variations in CTRs across different verticals, including: Financial services. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Be sure to check out their 2017 benchmark study on content marketing. While his blog isn’t strictly “marketing” focused, it’s an excellent resource for anyone in the SaaS space looking to learn about the latest benchmarks and best practices.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Content Marketing Institute

JULY 19, 2018

Across every vertical examined, the research shows a year-over-year increase in the percentage of marketers who agree their organization is focused on building an audience regardless of their overall level of content marketing success. Handpicked Related Content: B2C Content Marketing: 2018 Benchmarks, Budgets and Trends — North America.

Research 106

Research Planning Content Marketing Peer-to-peer 106

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Benchmark report: Data at a glance. In their December 2018 U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Sword and the Script | B2B

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. The next time a career or salary survey comes out in your vertical, take a look and you’ll see that salary is important to retention, but so too is growth and development. of the marketing budget on print.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126