Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” The Benchmarks findings. Software vendors encourage users to post reviews.

Ideal Customer Profiles 101

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 101

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Top Rank Marketing

AUGUST 16, 2023

The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.” For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers.

B2B Marketing 91

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 91

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? Click here to download!

Marketing Automation Services 111

Marketing Automation Services Marketing Management Vendors Marketing Automation 111

KoMarketing Associates

NOVEMBER 6, 2018

Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Most senior leaders realize and also look toward performance benchmarks that illustrate incremental improvements as well. Most senior leaders realize and also look toward performance benchmarks that illustrate incremental improvements as well.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Tiecas

APRIL 5, 2024

Early course correction: Track metrics against written benchmarks to pinpoint strengths/weaknesses, minimizing wasted effort. Seamless partnerships: Streamline onboarding and set expectations for industrial marketing agencies or external vendors with clear guidelines.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

DECEMBER 18, 2023

They are learning to track activities such as calls, emails and texts compared to their team’s counterparts or benchmarks. Many CRM vendors have partnered with database firms to allow users to automatically populate contact and company records with updated information with just a click of a button. Lean into your software vendors.

Marketing AI 116

Marketing AI Work Management Marketing Management Automation 116

PureB2B

MARCH 31, 2022

As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Table of Contents Traditional v. Customer Benefits of the Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Ideally, CAMs will have experience as a reseller or channel partner, so they’ve been on the receiving end of vendor pitches, according to channel sales leader Marcus Cauchi. Motivate channel sales partners Most partners work with multiple vendors.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

OCTOBER 8, 2021

And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

Marketing Automation Services 137

Marketing Automation Services Ad Building Brand Identity Branding 137

Martech

OCTOBER 26, 2021

And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

Marketing Automation Services 90

Marketing Automation Services Automation API Aggregators 90

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

SEPTEMBER 24, 2021

And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

De-duplication 132

De-duplication Marketing Automation Services ROI Aggregators 132

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? How will we define success?

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Salesforce Marketing Cloud

AUGUST 10, 2022

Now that your storefront stands alone, you’ll need to source and evaluate vendors for commerce functionalities like product search and content. Then you’ll need to negotiate vendor contracts and plan integrations, which can also set your timeline back. An excellent uptime benchmark is 99.99% (colloquially known as “the four nines”).

Enterprise Management 96

Enterprise Management Work Management Marketing Management Vendors 96

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Litmus

OCTOBER 4, 2023

Our email reporting template has space to share critical email analytics like: Deliverability rate Open rate Click-through rate Email quality score Unsubscribe rate Bounce rate Be sure to add any company-specific email reporting benchmarks, too. Everyone understands dollar signs, however.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. You’ll need to identify them all so you can ask the marketing automation vendor about integration.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Marketing Automation 95

Martech

OCTOBER 2, 2023

Ensure that the company wholly owns strategic customer data and decisions, not vendors. Demonstrate value Providing specific examples and benchmarks to illustrate how these platforms address pain points is crucial. by eliminating low-value tasks, freeing time for more strategic tasks and experimentation.

Work Management 106

Work Management Paid Search Agency Marketing Management Advertising Benchmark 106

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. How organizations approach their MarTech differs among various organizations.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

KoMarketing Associates

JUNE 8, 2017

While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Martech

FEBRUARY 3, 2022

You’ll need to identify them all so you can ask the marketing automation vendor about integration. Many vendors offer app marketplaces, which provide faster access to the participating systems. Virtually all marketing automation vendors offer APIs, but they may be an add-on to the price of the platform.

Marketing Automation Services 94

Marketing Automation Services Work Management Marketing Management Marketing Automation 94

DiscoverOrg

APRIL 20, 2017

In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties. Bad data exposes organizations to penalties, fines, degradation of brand reputation, customer attrition, weaker vendor negotiations, and much more.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

NOVEMBER 2, 2021

And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

Marketing Automation Services 124

Marketing Automation Services Marketing Management Automation Account Based Marketing 124

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us. The vendor] made us feel like a big fish in a small pond – that we’re important to them. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

DemandBase

MARCH 23, 2020

If you are about to make the leap into ABM, or just looking to sharpen your existing account-based approach, check out the ABM Stack Evaluator , which includes about 20 marketing and sales tech vendors, to discover the right technology to support your strategy. Many other vendors are doing the same. Stay safe!

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

The Customer

AUGUST 3, 2021

Quick-Take: In fact, a 2021 Cisco Data Privacy Benchmark Study found that companies that invested in a better privacy experience got almost double in returns , with a 76% increase in customer trust. Quick-Take: In The digital experience platform and vendor hub is making a major change of course. DATA & PRIVACY.

Industry CMS 92

Industry CMS Ad Exchange Privacy Vendors 92

SmartBug Media

OCTOBER 1, 2020

Take inventory of every technology, vendor, and advertising or media cost that count against your budget. Industry benchmark comparisons. Take every industry benchmark (especially here or here ) with a grain of salt. Controlling technology and vendor costs.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Marketing Insider Group

SEPTEMBER 9, 2020

Check internal benchmarks like last year’s ARPA for comparison. B2B buyers look at their vendors as partners in business growth and not just service providers. The ARPA helps reveal trends in account contraction and expansion, assess pricing plans, and identify how ARPA is changing. Time to Payback CAC.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Litmus

MAY 10, 2021

A collaboration between Benchmark Email and Litmus, we’ll walk you through all the important steps of selecting an email automation tool: Understand your needs. We even include a free template to help you evaluate vendors! Get your free email automation vendor evaluation template. Consider features you want. Types of emails.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Zoominfo

NOVEMBER 29, 2021

Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Content Syndication KPIs Content syndication is the practice of promoting your own content through relevant vendors, such as trade publications, to expand your audience and get in front of your ideal customers. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Martech

NOVEMBER 11, 2022

But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. The program: Incentivizes shopping on Amazon.com through free shipping and returns.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

FEBRUARY 23, 2022

Different platform vendors provide different levels of customer service – from self-serve to full-serve – and strategic consulting services. Investigate which systems the vendor integrates with – whether natively or via API – and find out if they offer seamless reporting and/or execution capabilities with them.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Organization 99

Martech

JANUARY 18, 2022

And, thankfully, response rates have also risen to between 10% and 20% over their benchmark. To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

Marketing Automation Services 121

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 121