Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Sprout Social

NOVEMBER 30, 2023

Checking out how much content they’ve developed in total could help you set expectations or benchmarks for your content. When it comes to competitor analysis, these USPs serve as a benchmark and inspiration for product development as they highlight features users expect from a scheduling tool.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

The Lead Agency

NOVEMBER 14, 2023

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon. A few tweaks here and there. A few more or less channels.

Efficiency 125

Efficiency Ideal Customer Profiles B2B Marketing Planning 125

Stevens & Tate

OCTOBER 4, 2023

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks.

Planning 100

Planning Allocation Business SWOT 100

KoMarketing Associates

DECEMBER 27, 2017

20+ Benchmarks for Measuring B2B SEO Performance. Keyword SWOT Analysis: Finding Your Content Opportunities via Search Engine Land. Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Digilant

MARCH 23, 2021

Create a brand benchmark. A SWOT analysis of your brand and your competitors helps see what’s going on in the market. Conduct a SWOT analysis to learn the strengths, weaknesses, opportunities, and threats of the competition. Focusing on customer expectations and needs is key. Uncover threats. Conducting a competitive analysis.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Contify

DECEMBER 16, 2019

Each portal can be configured to surface intelligence for a specific use case such as competitor company profiles and SWOT analysis reports for strategy teams, battle cards for marketing and sales, product benchmarking reports for engineering and product teams, and more.

SWOT 52

SWOT Verticals Landing Pages Curation 52

Marketing Insider Group

NOVEMBER 16, 2021

Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise. As someone who was once called the “sultan of SWOT ” (with true respect to the great Babe Ruth) when I wore my annual “planning hat” in SAP marketing, I have preached for years (decades?)

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

FEBRUARY 13, 2020

Competitive benchmarking and self-auditing can give you a good place to start when setting these goals. The same can also be applied to competitive benchmarking. Run your personal SWOT analysis. A great quote from Skylar here: With self-auditing, I always say to start with a cross channel analysis.

Promotion 108

Promotion Terms and Conditions Eye-Tracking SWOT 108

Vision Edge Marketing

NOVEMBER 28, 2023

Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. If you are struggling to conduct research, consider leveraging your customer advisory board. Understanding the competitive landscape is a crucial step in crafting a strategy.

Webinar Metrics 225

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 225

Valasys

SEPTEMBER 27, 2019

Marketers need to define the customer experience indexes for their brands so that they can evaluate the standards of their customer experience quality & can also competitively benchmark them. This includes performing SWOT analysis & introspecting how customers’ journeys evolve over a while.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Furthermore, technics for strategic market research such as SWOT (strengths, weaknesses, opportunities & threats) & PESTLE (political, economic, social, technological, legal & environmental analysis), help the marketers in planning for the present as well as anticipated scenarios in future.

Cost 40

Cost ROMI Optimization B2B Marketing 40

ClearVoice

MARCH 11, 2020

With each of those benchmarks, you can develop SMART goals, too. If you’re interested SMART goals, here are more related posts: How to Do SWOT Analysis for Your Business and Marketing. Then, comes the nitty-gritty. Remember, the more specific the better — even if it seems insignificant, it matters. freelancing Click To Tweet.

Examples 80

Examples Work Management Class Paid Search Agency 80

B2B Marketing Savvy

JULY 30, 2009

But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Other just smart-thinking folx, can you share ideas on how to benchmark and measure for success – particularly for a blog that’s not out to sell any product or service. You can help. Email me direct.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Using a wide variety of sources (e.g. Define your target market and buyer personas.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Once you’ve decided who you’re going to benchmark against, it’s time to start your data gathering process. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

JUNE 5, 2017

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Use benchmarks when available and don’t forget to allow for contingencies, typically 5-10% of overall budget.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

ClearVoice

FEBRUARY 15, 2021

It might also be something your SWOT team does to determine your company’s strengths, weaknesses, opportunities and threats. Track performance of your posts and social media mentions of your company — as well as your competitors — so you can benchmark against them.

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Isn’t B2B marketing tough? Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Content Standard

OCTOBER 15, 2014

A SWOT (strengths, weaknesses, opportunities, and threats) analysis could prove useful at this stage to help you understand the dynamics of the industry and know where you stand in relation to your competitors. The 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) is a great example.

Work Management 40

Work Management Marketing Management SWOT Content 40

Directive Agency

MAY 9, 2017

Interests: Data, Benchmarks, Competitors, MQLs. Benchmark Study of B2B Site Speed Across 1,000 Sites. SWOT Analysis. Here’s an example of what this looks like for us: CEO: Interests: Opportunities Lost or New Opportunities. Mediums: Podcasts, Books. Frequency: Weekly. Social: LinkedIn, FB. VP of Marketing. Competitors.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85