KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JANUARY 24, 2023

DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are currently in the early stages of using ABM and testing their program. Additionally, not everyone is seeing ROI from ABM initiatives just yet. About 38% cited difficulties surrounding sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

FEBRUARY 9, 2022

DemandGen conducted its “ABM Benchmark Survey,” and statistics suggested that 98% of marketers are already utilizing or intend to implement an ABM strategy. Despite the challenges associated with account-based marketing, previous research indicates that marketers are still intent on rolling out this type of strategy.

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

JANUARY 11, 2023

DemandGen conducted its “2022 ABM Benchmark Survey,” and data suggested that the majority of marketers (45%) are still in the early stages of leveraging ABM and testing their plan. At the time, most respondents (39%) stated that their biggest challenge was proving the return-on-investment/attribution of their ABM strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

MARCH 8, 2022

DemandGen conducted its “2022 Demand Generation Benchmark Survey,” and data indicated that most marketers (49%) are still using email to drive leads into their pipeline. However, the majority (39%) claim that they intend to use marketing automation at some point this year to accelerate their demand generation strategies.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

MARCH 15, 2022

DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

FEBRUARY 17, 2022

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute recently conducted the “2021 Content Management and Strategy Survey,” and statistics showed that 78% of marketers have a strategic approach to managing content. However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286

KoMarketing Associates

JANUARY 26, 2021

The Content Marketing Institute recently published the “Manufacturing Content Marketing: Benchmarks, Budgets and Trends” report, and statistics showed that the majority of manufacturing marketers (35%) now consider their content marketing strategy to be “adolescent” in its maturity.

Marketing Report 282

Marketing Report Allocation Planning Content Marketing 282

KoMarketing Associates

DECEMBER 22, 2021

DemandGen recently published the results of its “ABM Benchmark Survey,” and statistics showed that 98% of respondents already utilize or intend to implement an ABM strategy. As more marketers look to develop an account-based marketing (ABM) strategy, new research indicates that they are still faced with many challenges in this area.

Account Based Marketing 235

Account Based Marketing ABM Marketing Report Marketing & Strategy 235

KoMarketing Associates

OCTOBER 6, 2020

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

Webbiquity

JANUARY 23, 2024

This requires accurate benchmarking through competitor analysis. Run customer surveys and benchmark them against your social listening data. You should also benchmark your social listening results for a specific period and compare them to industry standards. Every brand is trying its best to attract more customers.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Benchmark Email

APRIL 9, 2024

A 2023 survey revealed that four in ten malicious emails received by global employees were response-based or credential theft attacks. Without resilient cybersecurity… The post Navigating Email Threats: How To Keep Your Marketing Team Safe appeared first on Benchmark Email. Response-based emails were 40.5

Email Marketing 52

Email Marketing Advertising Benchmark Customer Surveys Advertising Channels 52

KoMarketing Associates

SEPTEMBER 29, 2022

DemandGen recently published its “2022 Lead Nurturing and Acceleration Benchmark Survey,” and statistics suggested that most B2B marketers (47%) would still only rate their existing lead nurturing initiatives as “average.” Furthermore, 30% admitted that their initiatives “need improvement.”.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Customer Surveys 201

Customer Surveys Leads Lead Marketing Qualified Leads 201

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

FEBRUARY 23, 2021

Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5 Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Martech

DECEMBER 6, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey Why we care. We’d like to know how it’s been for you.

Campaigns 102

Campaigns Account Based Marketing B2B DemandBase 102

Benchmark Email

FEBRUARY 23, 2023

Customer surveys, in particular, can be an information goldmine. Tapping into the minds of those who are willing to pay for the service or product you provide… The post 3 Ways Customer Surveys Can Improve Your Business appeared first on Benchmark Email.

Customer Surveys 105

Customer Surveys Business Advertising Benchmark Interactive Marketing 105

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. These processes are important to track accurately and benchmark to achieve the SaaS performance expected in the market. Typical SaaS Sales Metrics.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Velocity Partners

JANUARY 24, 2024

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Marketing Insider Group

APRIL 10, 2024

First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Being a data-forward business is crucial these days, especially with the third-party cookie phasing out.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Top Rank Marketing

JANUARY 22, 2024

In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts. Agree on KPIs and benchmarks and make them part of each influencer’s contract.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . About the 2021 State of Sales Forecasting Report.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations. response.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Benchmark Email

NOVEMBER 10, 2021

When it comes to email surveys, you have to tread lightly. About a third of survey recipients tend to leave them unfinished, and the majority will dump them in their trash folders if they contain the word “Survey” in the subject line. However, surveys are critical for remaining competitive.

Customer Surveys 113

Customer Surveys Advertising Benchmark Email Marketing Marketing 113

Benchmark Email

MAY 19, 2022

In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. Of course, it would… The post The Pros and Cons of Text-Based Email Versus HTML appeared first on Benchmark Email. The debate is almost as old as email marketing itself.

Advertising Benchmark 128

Advertising Benchmark Hubspot Customer Surveys Email Marketing 128

Animalz blog

FEBRUARY 25, 2024

But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them. Determine channel benchmarks. Sometimes, getting a firm benchmark can be tricky.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Companies are waking up to the power of B2B content marketing.

Research 142

Research B2B Marketing Content Marketing Brand Identity 142