Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

That’s one clear finding of the recent Chief Marketer and Oracle Modern Marketing Benchmark Survey. The survey also helped us get to know what today’s modern marketer is like and how his or her day-to-day landscape is changing. Here are six of the most surprising insights we gleaned from the survey. This may still hold true—but according to our survey, more and more marketers are being held accountable for sales generation, not just lead generation.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. Indeed, the survey says marketing spends 15.9%

Survey 132

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

” According to The CMO Survey , approximately 5.5% Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement analytics big data big data benchmarks big data usage business decisions engagement industry benchmarks marketing analysis marketing and big data The CMO Survey

Key insights: Our pulse survey uncovers key marketing technology trends

ClickZ

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. The post Key insights: Our pulse survey uncovers key marketing technology trends appeared first on ClickZ.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. We learned a great deal in conducting two large surveys. Blog benchmark.

3 Basics For Benchmarking

ANNUITAS

As with most things, the data itself is only valuable if you provide context, or better yet, a benchmark against other data points to obtain an understanding of performance and trends. As I compile the data gathered recently from our third annual B2B Enterprise Demand Generation Survey, I feel the significance of data. It’s not easy to build a survey, to take the pulse of an industry or a segment of the population. When building a survey, it is important to remain consistent.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. This is what statisticians refer to as “self-selection bias” – essentially, that people who choose to respond to surveys may be different from those who do not respond.

B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

How to run a customer satisfaction survey

RockContent

This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? How can you do a customer satisfaction survey? What is a customer satisfaction survey? But a customer satisfaction survey should always be aimed at a specific goal , based on what you want to know about them.

Key insights: ClickZ benchmark survey, state of industry M&As, and more

ClickZ

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. Here are results of the ClickZ and Search Engine Watch: Benchmark survey 2020.

Why Benchmarks Matter – Relevant Data

ANNUITAS

This is especially difficult for most enterprise marketers as many surveys tend to skew to the midsize to small organizations. So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Blog B2B Enterprise Demand Generation Study benchmark Metrics webinar

Benchmark your digital marketing activity

Savanta

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. B2B market research B2B marketing statistics Benchmarking report Digital marketing

New 2015 Marketing Budget Benchmarks

Modern Marketing

It’s clear that our industry is aware of this; this year’s report indicates that nearly three quarters (74%) of the companies surveyed believe they are working towards delivering unified customer experiences, rather than standalone campaigns or interactions. Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. The annual survey also found that as many as 34% of respondents said the number of team members involved in the B2B purchase process increased over the past year.

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 118

B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking report

The Four Best Online Survey Tools

Webbiquity

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 175

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. The “23rd Annual Market Survey” from AdMedia Partners found that the majority of marketers (78 percent) expect to see more than 10 percent growth in mobile spending and buying in 2017.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks.

‘Tis the Season for Sales Benchmarking

Sales Intelligence View

As the end of the year draws near, the sales experts are building up their 2013 sales benchmarking surveys. If you have a few minutes, take these surveys. These surveys tend to publish the most insightful results. So put on the Christmas jams and give a few minutes to the sales benchmark surveys: 19th Annual CSO Insights Sales Performance Optimization Survey.

2018 B2B Digital Marketing Plans — Benchmark Report with Ascend2

Synthio

We recently teamed up with Ascend2 to conduct a survey to see how the digital marketing priorities, goals, and best practices have transformed over the last year. Ascend2 surveyed 107 companies to see what B2B thought leaders had planned for the new year in terms of digital marketing.

Survey: Email Engagement Rises When Marketing Email Volume Dips

KoMarketing Associates

Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Ascend2 recently conducted the “Email Marketing Engagement” survey, which found that for most marketers (55 percent), the top priority remains to improve email engagement. Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing.

Survey 191

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics. Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Aberdeen Group Senior Research Analyst, Trip Kucera , highlighted the challenges, benchmarks, and key performance indicators (KPIs) driving the content marketing discussion.

How Do You Work Content Into Your Marketing Mix? [New benchmark report]

Modern Marketing

by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). New benchmark report] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Take the 2020 State of Email Survey and Help Us Give Back to the Community

Litmus

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out. Take the survey ?. Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email.

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. According to the “2017 ABM Benchmark Survey Report” from Demand Gen Report, 54 percent of B2B marketers claim that their ABM efforts are meeting organizational expectations, while 20 percent said they are exceeding expectations.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages.

[VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty

Aberdeen HCM Essentials

In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic. The post [VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty appeared first on Aberdeen.

Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. According to our digital advertising trends survey from July 2018, 45 percent of respondents said they are most likely to click an ad on their mobile device.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. It's a survey of our members. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

Survey: Sales and Marketing Alignment Remains a Struggle for Account-Based Marketing

KoMarketing Associates

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy.

Free Benchmarking–Does Your Marketing Measure Up?

Measure Up Marketing

They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking. As a marketer you could probably complete a study every day, but if you are feeling the pressure to prove the value of your marketing, then this survey is for you. What does the survey benchmark?

How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

ClickZ

Greyhound increased their survey response rate to 94%, up from 18%, by reducing the number of survey questions and following up with customers via email post-trip. The integrations help put customer survey data where people are already doing the work.”. .

Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]

bizible

A couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. We will also cover two more key benchmarks in the first section: revenue per lead and revenue per opportunity. Part 2 of the report focuses on the results of a LinkedIn Ads survey that we ran to complement the customer data. The survey focused on marketers’ priorities and experience with LinkedIn Ads.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

IEEE GlobalSpec teamed up with Marketing Profs to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report and discovered that the vast majority of marketers (86 percent) utilize content marketing. As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017.