Sword and the Script | B2B

SEPTEMBER 10, 2019

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey.

Survey 82

Survey CMO Benchmark View 82

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. We also strive to better ourselves, our teams and our organization and that is why benchmarks and surveys are so important. The only problem with benchmarks and their data is that they must be relevant. We learned a great deal in conducting two large surveys. Blog benchmark.

Benchmark 162

Benchmark Survey Comparison Marketing & Strategy 162

Marketing Insider Group

FEBRUARY 13, 2023

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

Account Based Marketing 194

Account Based Marketing Benchmark Marketing & Strategy ROMI 194

Benchmark Email

FEBRUARY 23, 2023

Customer surveys, in particular, can be an information goldmine. Tapping into the minds of those who are willing to pay for the service or product you provide… The post 3 Ways Customer Surveys Can Improve Your Business appeared first on Benchmark Email.

Benchmark 88

Benchmark Survey Interactive Prospect 88

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

The Point

FEBRUARY 4, 2013

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The reason many of these reports are worthless, in my view, is that they’re based on non-randomized surveys, and thus the results are influenced heavily by who chooses to respond. This is what statisticians refer to as “self-selection bias” – essentially, that people who choose to respond to surveys may be different from those who do not respond.

Benchmark 224

Benchmark Report SEM B2B 224

ANNUITAS

OCTOBER 29, 2015

This is especially difficult for most enterprise marketers as many surveys tend to skew to the midsize to small organizations. So, to address this and start the benchmarking for organizations that fall into the enterprise category, ANNUITAS launched the first B2B Enterprise Demand Generation Study in 2014 and found that enterprise marketers are not unlike other B2B marketers. Blog B2B Enterprise Demand Generation Study benchmark Metrics webinar

Benchmark 169

Benchmark Relevance Comparison Survey 169

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. B2B marcomms B2B Marketing Magazine column Observations on B2B marketing B2B marketing statistics B2B research B2B social media Benchmarking report

Benchmark 306

Benchmark Social Media Research Media 306

Savanta

JULY 23, 2011

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. B2B market research B2B marketing statistics Benchmarking report Digital marketing

Benchmark 180

Benchmark Activities Statistics Budget 180

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. More in the B2B Demand Generation Benchmark Report.

Benchmark 208

Benchmark Survey Demand Report 208

ClickZ

MAY 27, 2020

As per the seven day rolling average results of our benchmark survey, 37% of marketers were increasing their spends on marketing technology. The post Key insights: Our pulse survey uncovers key marketing technology trends appeared first on ClickZ.

Survey 65

Survey Trends Marketing & Strategy Budget 65

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 2) Blogging benchmarks.

Benchmark 111

Benchmark Studies Marketing & Strategy Blogger 111

Allocadia

APRIL 5, 2019

Original research benchmarking how companies run the business of marketing. We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently.

Benchmark 59

Benchmark Report Survey Industry 59

InsightSquared

JULY 1, 2019

In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. To better understand B2B marketers’ satisfaction levels with their current marketing automation platforms, Heinz Marketing and InsightSquared conducted a survey in Q2 2019.

Satisfaction 53

Satisfaction Benchmark Report Activities 53

The Point

FEBRUARY 23, 2016

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. What are the keys to a successful survey campaign? Survey results can be repackaged and repurposed in multiple ways: survey reports, infographics, podcasts, Webcasts, blog posts, tweets, etc. (in

Survey 117

Survey Campaign Tips Webcast 117

accelerate agency

FEBRUARY 14, 2023

A survey of B2B companies showed a 40% allocation from the most successful companies. Book a Consultation The post How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns appeared first on The Growth Marketing Agency – Powered by AI.

Agency 52

Agency Benchmark Budget Allocate 52

Vision Edge Marketing

APRIL 14, 2014

They regularly audit and benchmark. We know this can be expensive—even a small benchmarking study for marketing typically takes at least $20,000. With marketing budgets still feeling the crunch, it makes sense to be a bit more creative when it comes to benchmarking. As a marketer you could probably complete a study every day, but if you are feeling the pressure to prove the value of your marketing, then this survey is for you. What does the survey benchmark?

Benchmark 176

Benchmark Measurement Class Best Practice 176

Sword and the Script | B2B

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations.

Survey 104

Survey Differences Marketing & Strategy Sample 104

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020.

Benchmark 61

Benchmark Industry Survey Acquisition 61

KoMarketing Associates

OCTOBER 27, 2021

DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).

Survey 198

Survey Help Leads Lead 198

Customer Experience Matrix

APRIL 15, 2012

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. The difference between the medians and averages is also something to bear in mind when looking at the other surveys, which only report averages.

Benchmark 206

Benchmark Email Customer Custom Publishing 206

Adobe Experience Cloud Blog

OCTOBER 6, 2011

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. For example, without benchmarks it’s hard to know if the following outcomes are good or bad results? Benchmarks also allow us to create change in our organizations. At Marketo we care a lot about Benchmarks. Though often they are hard to find, or when we do find them by participating in a benchmark survey, it takes weeks or months to get the results.

Benchmark 99

Benchmark Experience Marketo Survey 99

Rock Content

MAY 19, 2020

This is why they work so hard analyzing KPIs, doing benchmarks, and investing in automated marketing tools. Customer satisfaction survey exists because of that. So let’s talk about the following topics: What is a customer satisfaction survey? Milestone surveys.

Satisfaction 109

Satisfaction Survey Content Customer 109

KoMarketing Associates

SEPTEMBER 10, 2019

So here’s a simple way to benchmark your own B2B ecommerce marketing. Novices: The least mature group, Novices represent 19% of those surveyed. Explorers: Representing 55% of those surveyed, Explorers are venturing down the path of B2B eCommerce maturity. Masters: 26% of those surveyed have fully matured their B2B eCommerce operations —establishing four or all five organizational best practices measured.

Benchmark 121

Benchmark Best Practice Ecommerce Practices 121

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. It also augmented the findings with a survey of 100 of its customers. However, registration benchmarks do vary: 15% of registrations sign up on the day of the event.

Benchmark 62

Benchmark Best Practice Statistics Trade Show 62

Benchmark Email

NOVEMBER 10, 2021

When it comes to email surveys, you have to tread lightly. About a third of survey recipients tend to leave them unfinished, and the majority will dump them in their trash folders if they contain the word “Survey” in the subject line.

Benchmark 88

Benchmark Survey Words Email 88

Allocadia

APRIL 4, 2019

What are the best and most mature companies doing to invest in, plan for, and measure marketing performance? Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management.

Benchmark 52

Benchmark Research Marketing & Strategy Field 52

Benchmark Email

OCTOBER 27, 2020

Their insights also help us hone in on exactly what leads are looking for, producing lots of useful… The post 7 Different Ways You Can Use Customer Surveys appeared first on Benchmarkemail. Businesses thrive on customer insights.

Email 115

Email Benchmark Survey Differences 115

Webbiquity

JANUARY 17, 2017

Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

Survey 190

Survey Online Tools Marketing Automation Services 190

InsightSquared

MAY 25, 2021

Ever wish you had sales forecasting benchmarks to assess how your own organization stacks up? . Introducing the Ultimate Forecasting Benchmarks: The 2021 State of Sales Forecasting. The survey process engaged with nearly 400 B2B enterprise organizations across industries. .

Forecast 156

Forecast Benchmark Satisfaction Sales 156

B2B Marketing Directions

MARCH 12, 2023

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The report does not include a demographic profile of the survey respondents or indicate when the survey was conducted.

Census 52

Census B2B Survey Marketing 52

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed.

Benchmark 85

Benchmark Hubspot Outreach Trends 85

Adobe Experience Cloud Blog

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. In the survey, only 54% of responders agreed with the statement “my audience trusts my emails”.

Benchmark 123

Benchmark Marketo Experience Email 123

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks.

Benchmark 120

Benchmark Measurement SEO Keyword 120

Aberdeen

AUGUST 6, 2020

In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic.

Benchmark 52

Benchmark Correlation Business Environment 52

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. This survey found 68 percent of marketers publish content at least once a week. The “23rd Annual Market Survey” from AdMedia Partners found that the majority of marketers (78 percent) expect to see more than 10 percent growth in mobile spending and buying in 2017.

Benchmark 122

Benchmark Mobile Report Optimization 122

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Take the survey now. Ready to take the survey?

Survey 72

Survey Communities Email Benchmark 72

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

Marketing Automation 191

Marketing Automation Survey Automation Autoresponder 191

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. According to our digital advertising trends survey from July 2018, 45 percent of respondents said they are most likely to click an ad on their mobile device.

Benchmark 41

Benchmark Best Practice CPM CTR 41

accelerate agency

JANUARY 10, 2022

A survey of B2B companies showed a 40% allocation from the most successful companies. The post How to Build a SaaS Marketing Budget | Business Benchmarks & Breakdowns appeared first on The Growth Marketing Agency – Powered by AI.

Agency 52

Agency Benchmark Budget Allocate 52