Remove benchmark survey
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Let’s steal from Spotify Wrapped

Velocity Partners

Why graders are a killer value exchange A grader is a short survey that asks users 8-12 questions about their performance or behaviors in a certain area. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark.

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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

B2B Marketing Directions

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

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How to optimize your marketing budget: Do more with less

Sprout Social

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. What is your current brand perception? How has AI impacted the market?

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High-Performing Marketers Do these 9 Subtle Details Differently according to a Salesforce Survey

Sword and the Script | B2B

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. When it comes to the objectives of their ABM programs, these survey respondents place equivalent importance on winning new accounts and growing business with existing accounts.

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Marketers and Landing Pages: Behind the Scenes for 2020

Unbounce

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. I thought I’d share some of the results with you today.

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Building a Better CPA Marketing Budget

Hinge Marketing

The 2021-2022 AAM Marketing Budget Benchmark Study outlines industry benchmarks for marketing spending and provides a special section on the spending behavior of the fastest growing accounting firms. Download the Executive Summary of the 2021/22 AAM Marketing Budget Benchmark Study here for free! We can learn from both.

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