benchmark vertical 
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. As a result, we generated six sales-qualified opportunities and closed two sales.
Ledger Bennett
OCTOBER 28, 2020
5) Impact Pipeline – Pre/In/Post-Event prospect meetings held and Sales Qualified Opportunities (SQOs) wholly or fractionally attributable to the event. On-Demand Viewers (if applicable) with breakout by audience/attendee category based on your value system. Develop a Communicable Aspirational Goal. Do Virtual Events Work?
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