Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. Pro Tip 1: Create your own Brand Awareness survey easily with Outgrow to learn the best way to launch your product! . There are different types of e-commerce marketing.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. Avoid asking leading questions that may bias the customer’s response.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Vision Edge Marketing

JUNE 6, 2023

The CGO, on the other hand, has a more comprehensive view of growth and is responsible for identifying and executing growth opportunities across all areas of the organization, including sales, marketing, product development, and CX. You can do this by collecting customer feedback, analyzing customer data, and competitive benchmarking.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers. Documentation Leads To Effectiveness.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

LeanData

SEPTEMBER 22, 2022

Sales and Marketing teams are continuously pressed to grow revenue. However, building a strong and healthy sales pipeline is usually the key first step in that process. As a result, a leading indicator of the eventual success of all revenue teams is sales pipeline performance. Isolated metrics pose potential to mislead.

Cost per Lead 52

Cost per Lead CPL Peer-to-peer Advertising Benchmark 52

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. Macroeconomic issues, combined with fundamental flaws in enterprise marketing and sales operations, are opening up what we call an “arbitrage opportunity” for firms like ANNUITAS. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These concerns were driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 164

CMO Demand Generation Business Correlation 164

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

KoMarketing Associates

MAY 1, 2017

Marketing and sales professionals are spending time and energy generating leads, but new research suggests that they are not always in the best position to take advantage of these new opportunities. A total of 57 percent of respondents said that they were doubtful that their lead workflow was creating an ideal customer experience.

Lead Management 120

Lead Management Customer Surveys Sales Qualified Leads B2B Marketing 120

Hubspot

JANUARY 31, 2023

Over the past three years, the workforce has seen a massive shift towards remote work — and the sales industry was no exception. Fast forward to today, and many sales professionals are wondering if the workforce is prime for another shift — but this time, back to the office. Let's dive in. What does this mean for you?

Case Studies 70

Case Studies Advertising Benchmark Lead Ranking Advertising Mediums 70

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

SmartBug Media

MARCH 6, 2024

According to a ZDNET connectivity benchmark report, companies now use an average of 991 applications , yet only 28 percent are integrated. Data silos are a problem for any organization, and 81 percent of survey respondents from the benchmark report said silos were hindering digital transformation.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Vidyard

NOVEMBER 29, 2016

For the third consecutive year, Demand Metric partnered with Vidyard , the video platform for business, to produce “ The State of Video Marketing Benchmark Study Report ” with the goal of understanding how video performs as a content type. Just 13% of respondents reported they have integrated their data and are taking advantage of it.

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. Other studies also back up this finding.

Conversion Rate 92

Conversion Rate Conversion Examples Marketing Analytics Tools 92

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. An alternative to a benchmark report Maybe you want to pull a benchmark report together because you want to help your prospects measure their performance against industry standards or competitors.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. Less than 50 percent put lead scoring value on their content based on where it falls in the purchase process.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.)

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Word to the wise…do not even mention selling, or your solution while conducting a survey or you will lose credibility, as well as any potential customer down the line.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. In that survey, 91% of Madison Logic employees named it a great place to work, compared to 57% of employees at a typical U.S.

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. Wider personal network for sales. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

NetLine

DECEMBER 7, 2023

Indeed, a recent survey found that nearly two-thirds (63%) of US B2B organizations with annual revenues greater than $50 million are currently using ABM methods and practices. To successfully execute an ABM strategy, marketing must work closely with sales. That’s what buyer-level intent data provides.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Content4Demand

FEBRUARY 18, 2020

Let’s dive into 2020 Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage for Demand Marketers and review its highlights. Two Major Priorities Top Marketers’ Lists Demand marketers are being asked to measure success based on lead conversion rates and contribution to revenue.

Demand 66

Demand Account Based Marketing Top of Funnel ABM 66

Sword and the Script | B2B

JUNE 8, 2021

At least that’s my take after reading through the ON24 Webinar Benchmarks 2021 report. ON24 analyzed data from 100,482 webinars with more than 100 attendees conducted through its platform in 2020 for this study. It also augmented the findings with a survey of 100 of its customers. 45% sign up 1-7 days prior. Designate a host.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

PureB2B

MAY 2, 2022

But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Content 2.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video, Personalization and ABM.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Vidyard

SEPTEMBER 22, 2021

KITCHENER, Ontario – September 22, 2021 – Vidyard , the leading video platform for businesses, today released its State of Virtual Selling Report , revealing how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. But video is helping to curb this trend.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. There is strong interest in AI among marketing and sales. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. SDRs in B2B average 104 outreach activities leading to 3.6

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Vision6

APRIL 4, 2023

With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience. Think about it like a virtual sales pitch delivered straight to your inbox. One way to measure your success is to compare your results to industry benchmarks.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

B2B Marketing Directions

JANUARY 5, 2020

Astute B2B marketing and sales professionals have long recognized the importance of having a productive relationship between marketing and sales, and many B2B companies have been working to build such relationships for more than a decade.

Paid Search Agency 64

Paid Search Agency Correlation Customer Surveys B2B Sales 64

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ). Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Metadata

SEPTEMBER 29, 2022

Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode. Even better, take your average sales cycle and multiply it by two.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed. What We're Seeing.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86