How to Measure B2B Influencer Marketing ROI
Top Rank Marketing
JANUARY 22, 2024
Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts.
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