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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance. Source: Momentum ITSMA 2023 I was fortunate to see a preview of the 2022 ABM Benchmark Study at the Momentum ITSMA fall “ Marketing Vision 2023 event ”.

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The art of the possible: How to measure sales enablement ROI

Seismic

You’ll eventually need to measure and demonstrate its return on investment (ROI). But how do you actually go about evaluating sales enablement ROI? In the Seismic Annual Sales Enablement Benchmark Report (2021) , we found that the answer isn’t always easy. Revenue is the best marker of ROI. CMO, Brand Management Company.

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B2B content marketing: a look at usage and… AI!

Exo B2B

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

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How B2B Marketers Can Solve the Intent Data ROI Conundrum

PureB2B

Only 28% of marketing professionals know how to leverage intent data in a measurable way, according to a recent study from Ascend2. How to Measure ROI from Intent Data. Download our free benchmark report Intent Data Trends Survey: 2022 Edition. A/B Test Your Intent Data-Enriched Campaigns.

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Maximise your ROI: The Ultimate Guide to B2B Email Marketing

Vision6

With the right strategy, you can achieve a high return on investment (ROI). B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Email marketing strategy for B2B: Recent studies have shown that 78% of marketers have seen an increase in email engagement over the last 12 months.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

The Temkin Group study, “The ROI of Customer Experience,” found that customers who have a positive experience are more likely to repurchase from a company (86%), recommend it to others (77%), and forgive it for mistakes (74%). You can do this by collecting customer feedback, analyzing customer data, and competitive benchmarking.