Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. Benchmark is user-friendly & easy to implement.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Allocadia

MAY 3, 2019

With Allocadia, Microsoft was able to implement a very structured approach to ROI data. This means that members of the various marketing teams have access to benchmarks; they can easily see what’s happening across a particular product line or across the world. Enable the Measurement of ROI and ROM. “I

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Content Marketing Institute

APRIL 23, 2018

Establishing performance benchmarks to enable easier analysis. Calculating the baseline costs involved in executing your content plan to effectively gauge ROI down the line (more on this below). Translate knowledge gained into ROI achieved. Build a metrics dashboard. joderama Click To Tweet. Click To Tweet.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

Valasys

SEPTEMBER 19, 2019

Hence, targeting the prospective buyers on LinkedIn is not only simpler but also aligned with a greater Return on Investment (ROI) for the businesses. Even if running targeted campaigns might be slightly expensive, it will always generate better sales conversions in the end & thus will materialize higher ROI for the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Yahoo’s PPC ROI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 14, 2019

Brands can scrutinize their social endeavors & can also look to tap into the unconventional social media channels that hold the potential for bolstering their businesses’ ROI. Defining & Measuring Social KPIs holds the key to optimize social media strategies. These include Mention, Reputology, The Brand Grader & SimilarWeb.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 6, 2019

Rather than trying to explain every data point, just a handful of Twitter KPIs can give the marketers all the information required to seize the new opportunities & improve their marketing endeavors for a better Return on Investment (ROI). Evolve: Revaluating your ROI strategy – Are you doing it right? (On On Day 1).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. Step 1: Analyze and Benchmark Past Marketing Results. Here’s a cheat sheet to make sure you’re working within your means to deliver results and ROI: Analyze your past results and set benchmarks. Don’t overcomplicate things.

Marketing Budget Creation 341

Marketing Budget Creation Marketing Budget Planning Budget Programs 341

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . Go for Content Syndication Targeting : .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Allocadia

APRIL 23, 2019

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In a recent webinar entitled Solving the Mystery of ROI , my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious. ROI by channel.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

Allocadia

JANUARY 4, 2018

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. In a recent webinar entitled Solving the Mystery of ROI , my colleague Jocelyn Brown and I attempted to do a little myth-busting and make ROI just a little less mysterious.

ROI 45

ROI Work Management Marketing Attribution Marketing Management 45

Valasys

AUGUST 9, 2019

Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs. Besides, it also helps marketers expedite the journeys of their prospects through the sales funnels so that they can bolster their Return on Investment (ROI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Isn’t B2B marketing tough? Well, it is. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

OCTOBER 3, 2019

Leveraging Pinterest KPIs not only allows marketers to optimize their marketing endeavors but also allows them to competitively benchmark their marketing endeavors to optimize their campaigns. Pinterest is a platform of highly engaged audiences. The following are some of the KPIs that resonate with the marketing endeavors on Pinterest: 1.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). The following might act as essential addendums to display ads: Videos. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. She also suggests visiting the email marketing ROI website for a simple calculation tool that comes in handy for this task.).

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce, brands need to learn from the competitive benchmarking of their distinguished counterparts such as Flexfire LEDs , CleanAir , Selini NY , etc. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Wrapping It Up.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49