bizible

SEPTEMBER 28, 2018

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. Basic Statistical Measures of LinkedIn ROI. Average ROI for a subset of our customers is $9.59. It's always nice to see marketing ROI for a channel be greater than one, i.e. for every dollar spent on LinkedIn our customers on average enjoy $9.59

Benchmark 142

Benchmark Linkedin ROI Touchpoints 142

Influitive

AUGUST 11, 2016

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

Benchmark 133

Benchmark Studies Release Cost 133

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

ROI 251

ROI Content Marketing Content Lead Scoring 251

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. Only a handful (21%) can consistently demonstrate ROI from their social media investment. B2B social media; is it a case of the Emperor’s New Clothes?

Benchmark 244

Benchmark Research Social Media Media 244

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. To demonstrate the ROI of their efforts, marketers are tying content performance to late stage metrics such as opportunities created (55 percent), conversions (52 percent), and revenue won (41 percent).

Benchmark 145

Benchmark Mobile Report Optimization 145

bizible

JULY 11, 2017

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. The AdWords Industry Benchmark Report answers questions like, “What impact should I expect from AdWords?”

Adwords 108

Adwords Benchmark Release Industry 108

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). The factors, tools, and tactics that lead to higher email marketing ROI. Key findings include: Strong anti-spam laws don’t diminish email ROI for legit senders. A/B testing drives high ROIs.

ROI 80

ROI Tactics Email Spam 80

bizible

JULY 18, 2016

Marketers often also don't know what to expect in terms of ROI when investing in paid media. So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. You’ll find the following benchmarks in the report: AdWords Contribution To Business (percent of leads, opportunities, and revenue attributed to AdWords). Industry Average AdWords ROI, Current and Projected.

Adwords 112

Adwords Benchmark Industry Report 112

Contently

APRIL 11, 2017

A $20,000 content campaign can convert only two opportunities, but if those opportunities are big enough, the resulting ROI makes the campaign a success. That’s why benchmarks are so important. In this webinar, Contently tech editor Dillon Baker and TrackMaven’s head of content marketing Kara Burney reveal exclusive, cutting-edge benchmarks from our industry-leading software. How marketers can leverage benchmarks to up their marketing game.

Benchmark 66

Benchmark Conversion Rate Conference Industry 66

Oracle

JUNE 18, 2013

Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Aberdeen Group Senior Research Analyst, Trip Kucera , highlighted the challenges, benchmarks, and key performance indicators (KPIs) driving the content marketing discussion. Online assessments/ROI calculators (23%).

Benchmark 202

Benchmark Content Marketing Content Sales Cycle 202

bizible

AUGUST 14, 2017

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. The AdWords Industry Benchmark Report looks at AdWords performance data and tens of millions of dollars spent from hundreds of great companies across seven industries. branding versus ROI) and how that dictates your bidding strategy.

Adwords 137

Adwords Benchmark CPL Agency 137

Marketing Insider Group

DECEMBER 8, 2020

There are many free lead generation tactics out there, but few will help you maximize your ROI. The post B2B Lead Generation Strategies That Will Deliver Marketing ROI appeared first on Marketing Insider Group.

Lead Generation 197

Lead Generation ROI Generation Strategy 197

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Industry 241

Industry Measurement ROI Content Marketing 241

Content Standard

OCTOBER 2, 2020

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. But what is good ROI for marketing campaigns? You do not want to be surprised by dwindling ROI data, and then put on the spot to explain it.

ROI 101

ROI Campaign Ecommerce Benchmark 101

bizible

JULY 25, 2016

Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). In addition to giving us a benchmark for what marketers in this industry can expect from AdWords leads, it tells us something about the nature of this industry’s marketing and sales cycle. It’s important to take into account the potential revenue, which leads us to the next benchmark. Return on Investment (ROI).

Adwords 136

Adwords Benchmark Software Industry 136

Oracle

JUNE 13, 2017

There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. Strategic ROI is a more holistic approach to understanding what marketing has invested in and what financial results have been delivered at global, product or regional levels. ” Marketing Executives, Start with Strategic ROI.

Differences 274

Differences ROI CMO Forrester 274

Oracle

NOVEMBER 26, 2012

by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. Thanks to advancements in analytics and marketing automation have put measuring marketing ROI possible. What exactly constitutes a good ROI result? Against the Industry Benchmark.

Measurement 218

Measurement ROI Eloqua Validation 218

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.

Social Media 110

Social Media ROI Tools Media 110

Martech Advisor

OCTOBER 29, 2019

Here are three essential coaching metrics and benchmarks, analyzed from over 300 companies and 5 million sales calls, to help you and your team win more deals, writes, Joe Caprio, VP, Sales at Chorus.ai ​​​​ Sales leaders today are tasked with building up the next wave of professionals to success, but there isn’t nearly enough time in a day to give attention to every reps’ need.

Benchmark 54

Benchmark Pricing Price Cold Calling 54

Contently

MAY 19, 2016

To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages.

Benchmark 84

Benchmark Report Case Study Paper 84

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. But the first step to proving content ROI is simply nailing down the fundamentals of metrics—specifically, which to measure and when. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

Benchmark 60

Benchmark Measurement ROI Barriers 60

Biznology

MAY 13, 2015

Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. How does your content perform relative to industry benchmarks? This webinar is about how to measure your content marketing success.

ROI 140

ROI Content Marketing Viral Emarketing 140

Content Standard

MARCH 4, 2019

There are a few things you can do to break ahead, such as leverage competitive keyword benchmarking to fuel a strategic SEO strategy; track and improve upon your SEO strategy based on performance and insights; and continually engage in SEO best practices by staying on top of trends, not the updates themselves—studying every algorithm update will just drive you mad. Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking.

Benchmark 77

Benchmark Keyword SEO Strategy 77

KoMarketing Associates

MAY 1, 2018

As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.

Social Media 189

Social Media ROI Media Strategy 189

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI). This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large. Things to Avoid while Competitive Benchmarking: 1).

Benchmark 52

Benchmark Social Media SWOT ROMI 52

Contently - Strategy

DECEMBER 5, 2019

The first part compares finance against other industries and highlights content benchmarks. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

Benchmark 62

Benchmark Service Industry Report 62

Heinz Marketing

OCTOBER 26, 2019

Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI. B2B Budget Benchmarks: how much should you be spending? 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research. The post B2B Reads: Aha Moments, Budget Benchmarks, and Chick Beer appeared first on Heinz Marketing.

Budget 49

Budget Benchmark Loyalty Tips 49

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’ ’ So let’s start with how we answer the ROI question before really even getting started? ROI vs. Avg.

Case 208

Case ROI Content Marketing Business 208

Marketo

NOVEMBER 15, 2011

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. Top performers use more email marketing tactics and get higher ROI.

Benchmark 76

Benchmark Marketo Email Landing Page 76

KoMarketing Associates

FEBRUARY 26, 2018

In some cases, it’s what marketers do with their data that translates into better ROI. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight. When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead.

ROI 191

ROI Benchmark Efficiency Report 191

Marketing Envy

AUGUST 22, 2019

They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. What’s more, PPC campaigns provide immediate brand exposure, complementing your inbound marketing efforts and speeding up ABM and ROI. It’s difficult to be sure if your cyber security marketing efforts are succeeding, which is why you need marketing benchmarks.

Benchmark 61

Benchmark CPL CTR CPC 61

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Proving ROI and understanding how to measure the success of your online community are not only important in order to satisfy the C-suite, but also critical to the long-term viability of your program.

Communities 136

Communities ROI Satisfaction B2B 136

Oracle

JULY 14, 2013

Considering the high volume and the critical need to engage at that first or early touch, here are two high impact tips to drive the ROI of your top of funnel video content: 1. To achieve meaningful ROI on your top of funnel video content, people need to, well, actually click to watch it. At this point including a final call to action is an absolute must with respect to driving the ROI of that top of funnel content.

Funnel 205

Funnel Video ROI View 205

DiscoverOrg

APRIL 20, 2017

SiriusDecisions’ brief, Value Proposition for Data Quality , helps marketers make a strong case for more sophisticated data offerings by communicating long-term ROI. But better sales intelligence gives marketers fresh insight into sales-side metrics like stage-to-stage conversion, velocity, and cost per opportunity – areas where it’s easier to demonstrate ROI. These new benchmarks speak to forward-thinking goals leadership is more likely to support.

ROI 219

ROI Generation Best Practice Deliverability 219

Fathom

SEPTEMBER 12, 2016

Ah, ROI. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). In fact, the timelessness of the topic of ROI is easily exhibited by one of our own veteran blogs. Written in 2012 by Fathomer Paul Richlovsky, Digital Marketing ROI (How Much Does Digital Marketing Cost?) Digital Marketing ROI: The Original. When it comes to ROI, it can be easy to be one-track minded.

ROI 101

ROI Emarketing Statistics Tactics 101

KoMarketing Associates

SEPTEMBER 27, 2017

New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI Help Benchmark 120

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. And although marketing analytics has evolved with this changing landscape, marketers still find it challenging to demonstrate the marketing ROI.

Best Practice 71

Best Practice ROI Practices CTR 71