Insights From The First Advocate Marketing Benchmark Study


The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. Wondering how other companies are performing when it comes to advocate marketing?

How to Calculate the ROI of Email Marketing


Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing.

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MPM Maturity Benchmarking Report


Original research benchmarking how companies run the business of marketing. Here, we present the key findings of this research, including: How the best companies manage marketing performance 4 key traits of leaders in Marketing Performance Management (MPM) Benchmark data for MPM.

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include?

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B2B social media: Highlights from new benchmarking research


The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. Only a handful (21%) can consistently demonstrate ROI from their social media investment. B2B social media; is it a case of the Emperor’s New Clothes?

12 Facebook video metrics brands need to benchmark right now

Sprout Social

You can also use these insights to increase the reach, engagement and ROI of your next video. Ideally, you should use your own data as Facebook video benchmarks so you can compare how your performance changes over time. Ever wondered if people loved watching your Facebook videos?

LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate


We analyzed actual campaign data from every experiment Metadata customers ran in 2021 to find the legit paid social media benchmarks you’ve been looking for. Check out our full 2022 Paid Social Benchmarks Report. By default, the data you can access in our Benchmark dashboard does not.

Email Marketing Benchmarks, Trends and Statistics

V12 Data

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%. Personalized emails generate a median ROI of 122%.

How to Calculate Email Marketing ROI

Benchmark Email

But if you want to make the most of them, you need to know what’s working, what’s not, and what your overall return on investment (ROI) is. Not only will this help… The post How to Calculate Email Marketing ROI appeared first on Benchmark Email.

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

Webinar: Exclusive Benchmarks From Contently and TrackMaven


A $20,000 content campaign can convert only two opportunities, but if those opportunities are big enough, the resulting ROI makes the campaign a success. That’s why benchmarks are so important. In this webinar, Contently tech editor Dillon Baker and TrackMaven’s head of content marketing Kara Burney reveal exclusive, cutting-edge benchmarks from our industry-leading software. How marketers can leverage benchmarks to up their marketing game.

Its all about the Benchmarks

The ROI Guy

Alinean Assessment tools Benchmarking Demand Gen Report Diagnostic Assessment Diagnostic Selling Executive Assessment Tools financial benchmarks interactive content Pisello Security Assessment

Tips for Marketing Leaders: The Proven Tactics to Improve Email Marketing ROI


Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). The factors, tools, and tactics that lead to higher email marketing ROI. Key findings include: Strong anti-spam laws don’t diminish email ROI for legit senders. A/B testing drives high ROIs.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)


We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad.

Measuring ROI for your Employee Advocacy Program


The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. Here’s how to get started measuring and maximizing your employee advocacy ROI.

10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI


Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators.

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2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. To demonstrate the ROI of their efforts, marketers are tying content performance to late stage metrics such as opportunities created (55 percent), conversions (52 percent), and revenue won (41 percent).

Measuring Marketing ROI – How to Calculate for Success


Within the world of marketing, measuring ROI not only validates your most recent efforts but also informs future work and shape strategies. And return on investment, or ROI, means exactly that – what kind of return is your business experiencing as a result of the investment you’ve put in?

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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report


In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. The post Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report appeared first on InsightSquared.

Choosing metrics that drive content marketing ROI


Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. More than 50% of digital marketing professionals cite challenges measuring ROI as a barrier to content marketing. How does your content perform relative to industry benchmarks? This webinar is about how to measure your content marketing success.

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Three Key Coaching Benchmarks for Sales Leaders

Martech Advisor

Here are three essential coaching metrics and benchmarks, analyzed from over 300 companies and 5 million sales calls, to help you and your team win more deals, writes, Joe Caprio, VP, Sales at ​​​​ Sales leaders today are tasked with building up the next wave of professionals to success, but there isn’t nearly enough time in a day to give attention to every reps’ need.

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]


That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. Conversion Intelligence Insights: Beyond the Benchmarks.

2021 Cyber Security PPC Marketing Benchmarks. It’s Certainly a New Normal

Marketing Envy

We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report.

The Complete List of Video Benchmarks for 2021


There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report.

Top Findings from the Marketo Email Marketing Benchmark


by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. For even more email marketing findings and best practices, watch my American Marketing Association webinar , where I drill into some of the coolest findings from this innovative benchmark. Top performers use more email marketing tactics and get higher ROI.

Report: The First Engagement Benchmarks for Downloadable Documents


To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages.

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn


This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks.

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4 ROI Formulas To Help Earn You a Promotion


If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Includes experts tips for proving ROI. What does ROI mean?

SAVO Maturity Benchmark (powered by Alinean)

The ROI Guy

In order to better understand customer’s challenges, SAVO Group developed a comprehensive Maturity Benchmark framework to analyze current Sales, Marketing and Operations practices, uncover and prioritize key issues, and make consultative improvement recommendations. In order to better connect and engage with prospects, SAVO wanted to create simpler versions of the full consultative benchmark, offered to clients on a self-service basis from

The Complete List of Video Benchmarks for 2021


There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts.

How to Assimilate Competitive Benchmarking in Social Media


Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI). This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large. Things to Avoid while Competitive Benchmarking: 1).

8 Ways Brand Leaders Evaluate and Measure Content ROI

Content Standard

At Content Marketing World 2021 , proving content ROI was a central theme. Hopefully, these key takeaways from some of the brightest leaders at CMWorld will help you in your quest to evaluate and measure content marketing ROI.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

There are many free lead generation tactics out there, but few will help you maximize your ROI. The post B2B Lead Generation Strategies That Will Deliver Marketing ROI appeared first on Marketing Insider Group.

What it Takes to Become an ABM Leader: ITSMA’s 2021 ABM Benchmark Study


In Embedding ABM: Next Steps for Market Leadership —ITSMA and the ABM Leadership Alliance’s fifth annual ABM benchmark study—you’ll learn about the current state of ABM and the five ways that ABM leaders stand apart to generate more substantial results.

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions.

How to Predict Your Content’s ROI and Impact On Revenue


Francis Brero shares his views on fractional revenue attribution and its use as a benchmark in measuring content success or making marketing decisions.

How to Create a Benchmark to Measure Content Marketing ROI


According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. But the first step to proving content ROI is simply nailing down the fundamentals of metrics—specifically, which to measure and when. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

What Does Your Marketing Performance Software Tell You?


Content Analytics analysis analytics benchmarks brand awareness content analytics content collaboration content measurement customer experience goals lead generation management marketing metrics objectives performance platform revenue ROI software traffic visibility

Mover Marketing Challenge #3: Measuring ROI

V12 Data

Challenge #3: Measuring ROI. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark. The post Mover Marketing Challenge #3: Measuring ROI first appeared on V12.

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn


This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. How to set your own benchmarks. platform ran in 2020 to find paid social media benchmarks. How to set your own benchmarks.

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