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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

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Why is Facebook Ads Benchmarking Necessary?


This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

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Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.

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Putting ROI-based Influencer Marketing into Effect: Four Steps to Action

Atomic Reach

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Overall, AI-informed content outperformed benchmarks by a 197% lift.

ROI 59
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The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI


In this post, Jon Miller explains why he thinks this is the wrong approach for many companies, and shares some key benchmarks that represent the right strategy. The post The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI appeared first on Demandbase.

ROI 118
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Account-based Marketing Benchmarks: Blocks for a Solid Foundation


Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Next, you need the right data to power your account based marketing benchmarks machine.