Expert insights. Personalized for you.
The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive. MORE
Marketers often also don't know what to expect in terms of ROI when investing in paid media. So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. Industry Average AdWords ROI, Current and Projected. MORE
Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark. Return on Investment (ROI). MORE
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI. MORE
To find the best channel mix, marketers must measure and analyze how each channel is driving both revenue and ROI. Why optimize for both revenue and ROI? Ideally, every effort from every employee should be intended to maximize ROI -- get the most bang for your buck. MORE
Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. MORE
The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks. MORE
Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Online assessments/ROI calculators (23%). MORE
Ah, ROI. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). In fact, the timelessness of the topic of ROI is easily exhibited by one of our own veteran blogs. Digital Marketing ROI: The Original. MORE
There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. ” Marketing Executives, Start with Strategic ROI. MORE
Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking. Being able to show you’re beating competitors in search is powerful evidence to help support your case for organic search efforts and proves your content marketing ROI. MORE
That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. MORE
In this new and expanded 2019 benchmark study, we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. MORE
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? MORE
Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. How does your content perform relative to industry benchmarks? MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. MORE
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. To demonstrate the ROI of their efforts, marketers are tying content performance to late stage metrics such as opportunities created (55 percent), conversions (52 percent), and revenue won (41 percent). MORE
Here are three essential coaching metrics and benchmarks, analyzed from over 300 companies and 5 million sales calls, to help you and your team win more deals. Topics to unpack include prospect’s pain-points, opportunities, and how you’ll drive ROI together upfront. MORE
Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI. B2B Budget Benchmarks: how much should you be spending? 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research. MORE
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec). MORE
Customer Lifetime Value (CLV) Benchmarks. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend? Appropriate spends & higher ROI. Customer Lifetime Value (CLV) Benchmarks. MORE
To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages. MORE
We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Data Offers Better Marketing Return on Investment (ROI). MORE
That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect. MORE
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI. MORE
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. MORE
The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020. MORE
In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. branding versus ROI) and how that dictates your bidding strategy. MORE
As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI. MORE
A $20,000 content campaign can convert only two opportunities, but if those opportunities are big enough, the resulting ROI makes the campaign a success. That’s why benchmarks are so important. How marketers can leverage benchmarks to up their marketing game. MORE
They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. There are more benchmarks for Google and LinkedIn. MORE
We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. Basic Statistical Measures of LinkedIn ROI. What is your monthly ROI? MORE
Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI). MORE
Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? MORE
In some cases, it’s what marketers do with their data that translates into better ROI. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight. When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead. MORE
The first part compares finance against other industries and highlights content benchmarks. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. The benchmark data raised a few big questions. MORE
That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! × MORE
According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? Maybe that is one of the reasons why ROI is so tough to measure? MORE
Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). A/B testing drives high ROIs. MORE
Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Demystify content marketing ROI. ROI formula. MORE
by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI. MORE
bizible
SEPTEMBER 28, 2018
We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. How We Created The Benchmarks. Basic Statistical Measures of LinkedIn ROI. What is your monthly ROI?
Influitive
AUGUST 11, 2016
The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Savanta
AUGUST 3, 2011
The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Those surveyed revealed their performance against various metrics and this provides some clear benchmarks.
Contently
APRIL 11, 2017
A $20,000 content campaign can convert only two opportunities, but if those opportunities are big enough, the resulting ROI makes the campaign a success. That’s why benchmarks are so important. How marketers can leverage benchmarks to up their marketing game.
bizible
JULY 11, 2017
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.
Litmus
MARCH 22, 2019
Want better ROI from your email marketing? For example, ROI fluctuates based on industry. The travel, tourism, and hospitality industry reported substantially higher ROI (53:1) than software and technology companies (40:1). A/B testing drives high ROIs.
|
bizible
JULY 18, 2016
Marketers often also don't know what to expect in terms of ROI when investing in paid media. So we decided to explore these questions in our AdWords Industry Benchmarks Report. Why You Should Read The AdWords Benchmarks Report. Industry Average AdWords ROI, Current and Projected.
Industrial Marketing Today
FEBRUARY 18, 2019
Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).
bizible
AUGUST 14, 2017
In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. branding versus ROI) and how that dictates your bidding strategy.
KoMarketing Associates
JANUARY 31, 2017
Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. To demonstrate the ROI of their efforts, marketers are tying content performance to late stage metrics such as opportunities created (55 percent), conversions (52 percent), and revenue won (41 percent).
bizible
JULY 25, 2016
Last week we released the 2016 AdWords Industry Benchmark Report. Check out the full benchmark report here , which includes data for six industries.). It’s important to take into account the potential revenue, which leads us to the next benchmark. Return on Investment (ROI).
|
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Heinz Marketing
OCTOBER 26, 2019
Account-Based Marketing: 3 Things B2B Marketers Should STOP Doing to Achieve Better ROI. B2B Budget Benchmarks: how much should you be spending? 2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research.
Valasys
JUNE 25, 2019
Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. This helps them achieve their business objectives & optimize their Return on Investment (ROI).
Hubspot
JANUARY 28, 2015
According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI.
Modern Marketing
JUNE 18, 2013
Demand Gen Report and Harte-Hanks hosted a webinar yesterday underscoring these benchmarks, called “Getting Content Marketing Right: Right Stage; Right Persona; Right Content”. Online assessments/ROI calculators (23%).
Martech Advisor
OCTOBER 29, 2019
Here are three essential coaching metrics and benchmarks, analyzed from over 300 companies and 5 million sales calls, to help you and your team win more deals. Topics to unpack include prospect’s pain-points, opportunities, and how you’ll drive ROI together upfront.
Biznology
MAY 13, 2015
Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. How does your content perform relative to industry benchmarks?
Contently
MAY 19, 2016
To dig into these findings and more, download our Engagement Benchmarks report by filling out the form below. The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages.
Marketo
NOVEMBER 15, 2011
by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top performers use more email marketing tactics and get higher ROI.
Modern Marketing
JUNE 13, 2017
There are different types of analysis within MPM that help marketers answer the question of “where should I spend the next dollar,” two important examples are Strategic ROI and tactical attribution. ” Marketing Executives, Start with Strategic ROI.
Modern Marketing
NOVEMBER 26, 2012
by Sylvia Jensen | Tweet this Most CMOs believe ROI should be the primary measurement of marketing effectiveness. That’s according to an IBM survey revealing 63% of CMOs surveyed think ROI will be the main measurement by 2015 and that 56% feel ill prepared to manage ROI.
Vidyard
NOVEMBER 29, 2016
That’s why we’re excited to present the 3rd Annual State of Video Marketing Report, the latest Benchmark Report from Demand Metric, sponsored by Vidyard. These high-level takeaways are great, but to see the full story you need to download the full benchmark report! ×
KoMarketing Associates
MAY 1, 2018
As detailed in news coverage last year, a report from Simply Measured discovered that 61 percent of brand and agency marketers were struggling to determine the ROI of their social media initiatives. Almost 38 percent of marketers surveyed in a separate report from NetBase indicated that even though social analytics have made campaigns more successful, they are still unclear on how to measure social media ROI.
Content Standard
MARCH 4, 2019
Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking. Being able to show you’re beating competitors in search is powerful evidence to help support your case for organic search efforts and proves your content marketing ROI.
Marketing Insider Group
MARCH 24, 2015
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started?
Aberdeen
NOVEMBER 14, 2019
We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies. Data Offers Better Marketing Return on Investment (ROI).
Marketing Envy
AUGUST 22, 2019
They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. There are more benchmarks for Google and LinkedIn.
Vidyard
JUNE 7, 2018
That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect.
Hubspot
MAY 8, 2015
That's why benchmarks are so helpful -- they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software.
Martech Advisor
NOVEMBER 20, 2019
Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. Email Automation Benchmarks You Should Remember. It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks?
ANNUITAS
SEPTEMBER 24, 2015
According to AdAge , a whopping 93% of CMOs are under pressure to deliver measurable ROI (Return On Investment). Not really, but what is shocking is that most marketers can’t or don’t measure ROI so what’s a CMO to do? Maybe that is one of the reasons why ROI is so tough to measure?
Fathom
SEPTEMBER 12, 2016
Ah, ROI. Its discovery is constantly talked about (I think there’s an infinite amount of ‘How Do You Calculate Marketing ROI’ blogs). In fact, the timelessness of the topic of ROI is easily exhibited by one of our own veteran blogs. Digital Marketing ROI: The Original.
Content Marketing Institute
JUNE 7, 2018
Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Demystify content marketing ROI. ROI formula.
B2B Lead Generation
OCTOBER 12, 2011
Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations.
Aberdeen
OCTOBER 3, 2019
The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Live Webinar: ABM Benchmarks for 2020.
ANNUITAS
MARCH 22, 2011
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Aside from those examples, we need to show hard results and make sure EVERY marketing program has a sound business case or ROI.
Heinz Marketing
JULY 2, 2019
In this new and expanded 2019 benchmark study, we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community.
Martech Advisor
DECEMBER 6, 2019
Customer Lifetime Value (CLV) Benchmarks. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend? Appropriate spends & higher ROI. Customer Lifetime Value (CLV) Benchmarks.
bizible
JUNE 7, 2016
To find the best channel mix, marketers must measure and analyze how each channel is driving both revenue and ROI. Why optimize for both revenue and ROI? Ideally, every effort from every employee should be intended to maximize ROI -- get the most bang for your buck.
KoMarketing Associates
FEBRUARY 26, 2018
In some cases, it’s what marketers do with their data that translates into better ROI. The 2018 Global Data Management Benchmark Report” from Experian recently shed light on how some marketers are utilizing data to gain more customer insight. When it comes to relying on probabilistic data, new research shows that marketers may be better off opting to launch people-based campaigns instead.
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