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70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

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[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

B2B Marketing Directions

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

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Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. Incentivized exit surveys. Incentivized entry surveys.

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How To Generate Leads For A Software Company

Valasys

According to the 2018 State of Inbound survey, 63% marketers consider lead generation their top challenge and for good reason as well. Today’s online marketplace is research-driven, data-heavy, and overcrowded which can make finding multiple lead generation sources a challenge for marketing professionals. Inbound lead generation.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 17 areas to benchmark for social media optimization by John Haydon. Social Media Statistics and Research.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). of respondents in MarketingSherpa's survey said they didn't use Google search advertising at all in the last 12 months; coincidentally, the same percentage of marketers were consistent spenders on Facebook.