How to Assimilate Competitive Benchmarking in Social Media


Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

But as a result, according to a new Forrester Research, Inc. Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness. Last hired, first fired.

How to Define Social ROI for B2B marketing


Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Conclusion: Determining & Measuring ROI from social media endeavors requires some form of benchmarking, to begin with.


How to Optimize the Cost of B2B Marketing


A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. We do our best to optimize ROMI for our customers.

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Netline Launches Audience Explorer for Quantifying Content Consumption


Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.


How to use Account-Based Marketing to Acquire High-Value Customers


A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa.


7 Reasons to Use Content Marketing for the B2B Lead Generation


Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.


4 Traps Marketers Fall Into When Trying to Measure ROI


The overall return on marketing investment (ROMI) for the entire marketing department. In our Marketing Performance Maturity benchmark research , one of the clear drivers of growth we identified was the integration of data across marketing technologies.

How Display Advertising Benefits B2B Businesses


Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI).

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Stage 2 : This audience is looking for social proof to support their research.