How to Assimilate Competitive Benchmarking in Social Media

Valasys

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

New Forrester Benchmark: How Top Marketers Do Lead Generation, Part 2

Marketing Action

But as a result, according to a new Forrester Research, Inc. Measure performance with a mix of the relevant metrics that drive ROMI (return on marketing investment), such as volume, value, velocity, efficiency, and effectiveness. Last hired, first fired.

How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Conclusion: Determining & Measuring ROI from social media endeavors requires some form of benchmarking, to begin with.

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The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion. Features such as ‘Trending Topics & Buyer Research Stream’ provide information about the type of content being consumed by a specific persona in real-time.

How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. We do our best to optimize ROMI for our customers.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas.

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B2B Blog Post Ideas: Tried And True Ideas for B2B Brands

Valasys

Research properly & write about some off-beat topics: Playing around with the key business keywords is fine. However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Learn more: How to Assimilate competitive Benchmarking in Social Media. Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%. Prologue.

How to Incorporate Geofencing in B2B Content Strategy

Valasys

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision. Prologue.

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How to Define & Measure Social Media KPIs Part V

Valasys

Before articulating a social media KPI spreadsheet the marketers need to competitively & otherwise benchmark the market. Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). Prologue.

How to use Account-Based Marketing to Acquire High-Value Customers

Valasys

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing.

4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

The overall return on marketing investment (ROMI) for the entire marketing department. In our Marketing Performance Maturity benchmark research , one of the clear drivers of growth we identified was the integration of data across marketing technologies.

How to Define & Measure Social Media KPIs – Part VI

Valasys

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. The platform has emerged as a vital channel to reach prospects or current customers & to be in touch with the customers constantly while they are in the process of researching for their buying preferences. Prologue.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Stage 2 : This audience is looking for social proof to support their research.

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Furthermore, data from several marketing tactics also requires to be split-tested & optimized & for the competitive benchmarking. Aligning the innovative strategies to meaningful metrics & linking those metrics with the business Key Performance Indicators (KPIs) of the brands helps the marketers in tracking their endeavors & justifying their returns on marketing investment (ROMI) along with A/B testing their tactics for optimizing their sales revenues.

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How Display Advertising Benefits B2B Businesses

Valasys

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI).

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. Comparing KPIs across several social channels after benchmarking the competitors online for their social endeavors, also aids in improving the rankings on the SERPs.

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.

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How to Define & Measure Social KPIs – Part -1

Valasys

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Prologue.

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