B2B social media: Highlights from new benchmarking research

The B2B Research Blog

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes?

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

New 2015 Marketing Budget Benchmarks

Modern Marketing

Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action Is understanding how to target your customer effectively keeping you awake at night?

How B2B Marketing is Changing in 2018

Priorities Challenges Trends Introduction 3Methodology Research Findings and Insights We conducted in-depth phone interviews with 21 marketing executives at small-to-midsized. the stats about how the B2B buyer is really doing a significant portion of their research. 1How B2B Marketing.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

The State of B2B Lead Nurturing [New Benchmark Research]

Modern Marketing

” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Benchmark your digital marketing activity

The B2B Research Blog

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. The tool and the full research report can be found here – B2B Digital Marketing Research.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

B2B SEO Benchmarking Report – highlights

The B2B Research Blog

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. One of the most striking findings from the research is how digital has altered the marketing landscape. B2B marcomms Benchmarking report search marketing SEOThe topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. How to develop benchmarks for your inbound culture.

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.

B2B SEO Benchmarking Report – highlights

The B2B Research Blog

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. One of the most striking findings from the research is how digital has altered the marketing landscape. B2B marcomms B2B research techniques B2B market research Benchmarking report search marketing SEOThe topic was search marketing in B2B.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

How to Benchmark Your Content Operation in 10 Minutes

Kapost

The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog. Marketing Strategy Research and InsightsIs there room for improvement in your marketing team? Of course there is, because, well, isn’t there always?

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

Financial benchmarks for B2B marketing agencies

The B2B Research Blog

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. Cultivate a role in their research. The full Content Marketing Benchmark report can be downloaded here.

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.

The State Of B2C Content Marketing In 2017 [Research]

Marketing Insider Group

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

B2C 278

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

DivvyHQ

This is one of the clearest takeaways from the brand-new 2019 B2B Content Marketing Benchmarks, Budgets and Trends research, via Content Marketing Institute and MarketingProfs, which hit the web last week.

Unveiling the First Salary Benchmarks Report for Marketing Operations

bizible

The mission of MarketingOps.com is to educate and support the marketing operations profession, which is why I’m excited to release the first ever Marketing Operations Salary Benchmark report. Salary benchmark reports can be incredibly powerful, especially for new roles where benchmarking tools (used by your HR department) may be bucketing related roles together or ignoring marketing operations altogether.

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Do Agencies Practice the Content Marketing They Preach? [New Research]

Content Marketing Institute

Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. New Research] appeared first on Content Marketing Institute. Do agencies practice the content marketing practices they preach?

Help us anonymously benchmark marketing operations and technology salaries

chiefmartech

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost.

Financial benchmarks for B2B Marketing agencies

The B2B Research Blog

Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. Some benchmarks. Well, here are some benchmarks you might wish to build into your strategic planning.

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. More in the B2B Demand Generation Benchmark Report.

New Benchmark Conversion Rates for Lead Stages [Infographic]

Modern Marketing

by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance.

Research Shows Personalization Benefits Email Marketing Campaigns

KoMarketing Associates

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email.

Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. Accounting & Finance High Growth Research Video Blogs

Introducing the 2012 B2B Demand Generation Benchmark Project

KoMarketing Associates

KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels?

Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. CMIContent #research Click To Tweet. Content Marketing Research Findings from CMI Research

Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1

Marketing Action

That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. The post Forrester Research, Inc.

16 Video Marketing Benchmarks You Need to Know [Infographic]

Vidyard

Recently, we spent hundreds of hours analyzing video data from more than 250,000 videos and 600 million video streams to put together the first-of-it’s-kind Video in Business Benchmark Report. We believe everyone should be able to benefit from this research, don’t you?

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

B2B Marketing Content Marketing Strategy 2017 B2B Content Marketing Benchmarks Budgets and Trends North America B2B Content Marketing Strategy Carla Johnson Content Marketing Institute digital marketing Digital Strategy Joe Pulizzi MarketingProfs Type A Communications