B2B social media: Highlights from new benchmarking research

Savanta

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes?

Benchmarking Financial Services

eDataSource

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. Our next Benchmark Blogpost will cover the entertainment industry. The post Benchmarking Financial Services appeared first on eDataSource.

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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Now for the benchmarking part: Does your organization have any of these best practices in place?

Financial benchmarks for B2B marketing agencies

Savanta

I’ve been wading around in the raw data which underpins the League Table and in doing so have unearthed some benchmarks which agency leaders will find especially useful. There’s another useful benchmark here. The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. Benchmarks make easy to lie about your results.

[VIDEO] Business Resilience and Agility: A Benchmark of Performance Amid Uncertainty

Aberdeen HCM Essentials

In the video below, Aberdeen’s SVP of Research, Mike Lock and his team of market insight analysts take a look at the results from their recent survey of nearly 2,000 companies that explored the state of the market in today’s altered reality brought on by the COVID-19 pandemic.

Are All Benchmarks The Same?

ANNUITAS

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. The only problem with benchmarks and their data is that they must be relevant. Blog benchmark.

Benchmark your digital marketing activity

Savanta

I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance. The research results – based on feedback from over 80 senior B2B marketers collectively controlling budgets of more than £33m – provide a valuable benchmark. The tool and the full research report can be found here – B2B Digital Marketing Research.

5 SEO Benchmarks to Track in 2020

SmartBug Media

In 2020, we’re focusing on tracking a key group of SEO benchmarks. Focus your keyword research on question-based search volumes. This benchmark was created by MOZ and has been adopted by SEO platforms as an accurate, aggregate measure of a domain’s ability to perform on SERPs.

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. One of the most striking findings from the research is how digital has altered the marketing landscape. B2B marcomms Benchmarking report search marketing SEOThe topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%).

B2B SEO Benchmarking Report – highlights

Savanta

We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series. One of the most striking findings from the research is how digital has altered the marketing landscape. B2B marcomms B2B research techniques B2B market research Benchmarking report search marketing SEOThe topic was search marketing in B2B.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

Looking for more benchmark research? Big Data Usage Benchmarks and Performance By Industry [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now.

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Hatchbuck

The combined company, Benchmark, will enable businesses to flourish with powerfully simple sales and marketing tools. The combined entity will operate under the Benchmark name and has U.S. The future is bright for Benchmark, and we are thrilled to support their success.”.

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Consumers are still researching and connecting with businesses at high levels. COVID-19 Benchmark Data

2017 Benchmark Report: Marketers Optimizing for Mobile

KoMarketing Associates

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

That one came up last week and led me to review my files on industry benchmarks. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers.

How to Benchmark Your Content Operation in 10 Minutes

Kapost

The post How to Benchmark Your Content Operation in 10 Minutes appeared first on Kapost Content Marketing Blog. Marketing Strategy Research and InsightsIs there room for improvement in your marketing team? Of course there is, because, well, isn’t there always?

The State of Content Production: Benchmarks and Action Items

Modern Marketing

This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. Cultivate a role in their research. The full Content Marketing Benchmark report can be downloaded here.

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

bizible

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA , a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them.

New 2015 Marketing Budget Benchmarks

Modern Marketing

Benchmark your budget priorities: Check out the full report , and this research snapshot infographic. Benchmarks Modern Marketing in Action Is understanding how to target your customer effectively keeping you awake at night?

Financial benchmarks for B2B marketing agencies

Savanta

The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . Then, after independent verification of financial information, analyse the data to provide accurate performance benchmarks. The full Benchmarking Report will be published in November, but in the meantime here are some­ key numbers to build into your business planning. . B2B market research B2B Marketing Magazine column B2B Marketing Agency League 2011

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. SEO Competitive Benchmarking.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic.

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Hubspot

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Both the APAC and LATAM regions had a positive week, and are now at or just below the benchmark for deals closed.

The Role of Data, Measurement And Research in Customer Advocacy

Marketing Insider Group

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy.

Breaking Down the Email Benchmark Study

SendGrid

Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.

What Successful B2B Content Marketers Are Doing Differently [Research]

Marketing Insider Group

This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month.

The State of B2B Lead Nurturing [New Benchmark Research]

Modern Marketing

” The State of B2B Lead Nurturing [New Benchmark Research] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.

Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Our data shows that record numbers of buyers are turning to company websites and chat to conduct research.

Accounting Marketing Budget Benchmark Study Released [Video]

Hinge Marketing

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms. Accounting & Finance High Growth Research Video Blogs

The State Of B2C Content Marketing In 2017 [Research]

Marketing Insider Group

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

B2C 274

What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance.

Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

Hubspot

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. COVID-19 Benchmark Data

Top Content Marketing Challenges, Benchmarks, and KPIs

Modern Marketing

by Amanda Batista | Tweet this As buyers navigate the research and sales processes independently, marketing organizations have realized the need for more sophisticated engagement strategies.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Research Strategy benchmarks Stats survey