Valasys

OCTOBER 29, 2019

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Learn more: How to Assimilate competitive Benchmarking in Social Media. Also, customer loyalty programs materialize in the form of word-of-mouth marketing (WOMM).

Small Business 46

Small Business WOMM Marketing & Strategy Creative 46

Valasys

OCTOBER 31, 2019

Perfecting at building B2B marketing campaigns requires constant testing, benchmarking, quantification & optimization of marketing tactics to orchestrate things for the marketers to achieve their bottom-lines. Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. B2B digital marketing also requires benchmarking outside the industry’s prototypical norms. Prologue.

Marketing & Strategy 46

Marketing & Strategy WOMM Multivariate Campaign 46

Valasys

JUNE 19, 2020

According to a report by Toolbox for Marketing, the email open rates from 2019 to 2020 have declined from 26.3% Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM).

Marketing & Strategy 65

Marketing & Strategy WOMM Multi-Touch Merchandising 65

Valasys

DECEMBER 16, 2019

WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management. As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses.

WOMM 56

WOMM Facebook Ads Psychographic 56

Valasys

AUGUST 19, 2019

Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). . According to a report published by Content Marketing Institute & MarketingProfs, 90% of the top-tier B2B brands curate their content strategies around the pain points of their customers. Prologue.

WOMM 40

WOMM Marketing & Strategy Marketing AI Lead Generation 40

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). According to a report by Westuc, 70% of the marketers who have already hosted virtual events acceded that they plan to host more & those who have attended such events are 50% more likely to attend the subsequent ones also. Prologue.

WOMM 52

WOMM ROMI Word of Mouth Classified 52

Valasys

JULY 12, 2019

According to a report published in CMO by Abode, it was deduced that 90% of the B2B buyers now loop back to the sales funnel & recap at least one or even more tasks in their individual buyer’s cycle. Test-running the social & off-line campaigns from time to time & benchmarking them against the best competitors & even the best relevant practices outside the industry helps the marketers in planning out the strategies of optimization of the omnichannel campaigns. .

ROMI 40

ROMI Cost Marketing & Strategy WOMM 40

Valasys

AUGUST 6, 2019

Furthermore, competition is fierce & competitive benchmarking makes one realize that one might not have mastered all the skills required for survival in the master place. Focus on invigorating the Account-Based Marketing Strategy : According to a report published by business2community.com, the total number of account-based programs is expected to upsurge by at least 150% in the year 2019. Prelude: B2B marketing is an ever-evolving field.

Marketing AI 43

Marketing AI ROMI WOMM Long Tail 43

Valasys

SEPTEMBER 20, 2019

In a recent B2B Marketing Benchmark report by Marketing Sherpa viral marketing was the top-rated social media marketing tactic by B2B marketers. Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. Also, competitively & otherwise benchmarking the industry helps in gaining deeper insights into topics of relevance for executing viral content marketing.

Viral 40

Viral WOMM Psychographic Benchmark 40